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China will force a unified charging interface. If Apple does not bow its head, iPhone will be kicked out of the Chinese market
2022-06-30 10:51:00 【Bai Ying's random talk】
The Ministry of industry and information technology of China has just issued new requirements , Soon all mobile phones sold in the domestic market will have to support Type-C Interface , This is mandatory in the European market Type-C After the interface , Another big market decided to unify the charging interface , This will facilitate the interworking of various devices , At the same time, reduce e-waste .
About type-c Interface with apple Lightning The interface debate has been going on for years , Technically type-c The technical advantages of the interface are very obvious , Both the data transmission rate and the charging power are far higher than Apple's push Lightning Interface , It is because of type-C The technology leadership of the interface has quickly replaced Micro USB Interface , And become a common interface for non Apple camp .
But in the type-C After the interface has completely replaced the electronic devices of the non Apple camp , Apple still insists on adopting its own Lightning Interface , People in the industry believe that this is mainly because Apple is unwilling to give up based on its own interests Lightning Interface .
Apple iPhone、iPad、Macbook And many other products adopt its own Lightning Interface , In this way, it can be more compatible with its own devices , But more importantly, it can consolidate the unique ecology of many of its own equipment and hardware , So consumers use an apple product , Apple family buckets are often purchased for convenience , So as to bring a huge income to apple .
In addition, Apple's hardware ecosystem also helps bring it extra huge profits ,2021 The results in showed that the revenue of Apple's accessories business reached 87 Billion dollars , Although the proportion in the overall revenue is not high , But the profits are very high , For example, Apple's data cable should 100 Diversity , And one in the market USB-C The data cable costs only more than ten yuan , The profit in the middle is something Apple doesn't want to give up easily .
Apple's insistence has resulted in huge waste , Because of Apple's iPad、Mac、iPhone And other major products need to use its own accessories to achieve more friendly compatibility , Consumers cannot use other accessories after purchasing apple products , As a result, more and more apple accessories are accumulated , At the same time, it also pays a high cost , Naturally, it is not conducive to the link comparison and the reduction of social costs .
Previously, Europe has launched antitrust investigations against apple for many times , But Apple would rather pay a huge fine than compromise , Until recently, Europe took an extremely tough stance , Apple had to compromise , It is reported that Apple has discussed with the industrial chain USB-C Supply of components , It has also been tested internally type-C Interface , Shows that it will eventually comply with European requirements in 2024 Year adoption type-C Interface .
The Chinese market has already become one of Apple's three major markets , In the past two years, it is the market with the highest growth in Apple's revenue , Apple products have unique competitiveness in the Chinese market , It depends on its software and hardware ecology , Of course, it is not willing to change this ecology easily , Only when the world is pushing hard for hardware compatibility , Coupled with the tough attitude of the Ministry of industry and information technology of China , It is estimated that Apple will also comply with .
Tough attitude towards China and Europe , In fact, apple still has some caution , Some people in the industry speculate that apple is adopting type-C After the interface , Perhaps its future data transmission and charging technology will turn to wireless technology , Build your own hardware ecosystem through wireless technology , Continue to ensure profitable .
in any case , Apple uses type-C After the interface , It will eventually lose some of its competitiveness , This is a favorable change for Chinese mobile phone enterprises , Today, China's mobile phones as a whole have accounted for nearly 50% of the global market , Bring great pressure to apple and Samsung , The unification of hardware will help Chinese mobile phones seize more markets , After all, the cost advantage of Chinese mobile phones is unmatched by apple .
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