Selected articles of the research paper | interpretation of the trend of McKinsey's China's Digital Innovation future

China has grown into one of the largest digital economies in the world in a short time , Close to 10 100 million Internet users , E-commerce sales increased to 1.7 Trillions of dollars , It accounts for 30%.

McKinsey, a world-renowned management consulting company, released 《 The future of China's digital innovation 》 The report , Predict the six major digital innovation trends that will change China's future , And how to deploy in advance 、 Make recommendations to address the challenges of digital innovation .

The general trend of digital innovation 1- Great integration of retail industry

The trend of industry integration in the retail industry is strengthened , Omni channel retail and on demand economy 、 Social economy and retail supply chain will be further integrated . Pan scale 、 A seamless retail ecological society is in the ascendant . Total online commodity transactions （GMV） The proportion in social economy is on the rise .

Consumers will continue to use multiple channels to understand products , Including short video 、 Social media, etc . Trading methods have become more efficient and direct , This means that the public relations and brand expenditure of the enterprise will be GMV Make a positive impact quickly . E-commerce based on content marketing , Tiktok 、B Stations and other video sharing platforms, as well as other content intensive service platforms such as headlines, have exploded .

It is urgent to improve the agility of supply chain . future , The supply chain of the retail industry is bound to be more flexible , To meet frequent and diverse on-demand orders , meanwhile , Support the forecast of consumer trends and demand sources .

Cloud expansion technology is RPA Innovation leader in the field , Committed to building a leading super automation platform in the industry , Help enterprises improve their intelligent productivity , Accelerate digital transformation . Cloud expansion enterprise class solutions , It will continue to help the retail industry rapidly improve business agility 、 Timeliness of demand response , Open up the omni channel retail link , Start the track of innovation and development .

The cloud expansion business ark solution is a one-stop e-commerce data operation platform , Provide new impetus for the development of consumer goods and retail industry . It can be used out of the box , Fast online ; Provide expert team support , Strong process stability , Official operation and maintenance upgrade ; Conform to industry standards ,100+ Data module coverage , Features are constantly updated ; Flexibility , be based on RPA+ The full suite of low code implementation supports custom development .

The general trend of digital innovation 2- Service virtualization

Service virtualization is becoming a leading role on the stage , More and more industries begin to provide digital services . Virtualization of health care and education is in the ascendant , Digital innovation has great potential to continuously improve efficiency , At the same time, it is conducive to solving the wide imbalance of resource allocation .

Digitalization also enables service providers to work anywhere, anytime , Breaking the traditional limitations restricting labor mobility , And revolutionize service availability and quality . Automation will also play a greater role , All kinds of service robots will shine brightly in the consumer market .

Cloud expansion technology introduces intelligence RPA Software robot , Focus on typical business scenarios , Covering Omni channel data integration 、 Refined operation 、 Marketing automation and other business areas , Focus on building a front office enabling Center for enterprises , Realize industry pre-sales 、 In sales and after-sales process automation , With intelligence 、 Automation ahead of the layout of the smart future .

The cloud expansion business ark solution helps brands easily solve cross system data collection problems , Covering all retail e-commerce territory , Timely respond to store data collection needs . Comprehensive insight into brand key data , Launch... For the brand market 、 Marketing activities 、 Provide data support in core business decisions such as pricing strategy .

Cloud expansion e-commerce auto reconciliation 、 Digital celebrity management and other typical business applications , Provide the brand with intelligent digital productivity , Let employees focus on more valuable analysis and decision-making , Create a better consumer experience .

The general trend of digital innovation 3- Mobile Internet revolution

The highly developed mobile Internet will be electric vehicles （EV） And connected intelligent vehicles to provide development impetus , A fleet of fully autonomous vehicles is about to appear .

As hardware related to mobile solutions becomes more and more commercialized , Digital innovation will become the key for enterprises to compete for market share , This will drive software 、 Comprehensive innovation in solutions and services , And bring new opportunities to flexible and creative companies . The automotive industry will usher in a disruptive development , Chinese consumers' desire for adaptability and innovation will drive development .

At the macro level , China's advantages benefit from the country's support for intelligent transportation . The application of artificial intelligence in traffic and automatic driving , Will promote mobile as a service （MaaS） The acceleration of . The commercialization of autonomous driving will be the next hot spot . In the next ten years , The government plans to build large-scale autonomous electric vehicles （EV） Fleet . expect 2035 In, commercial robot taxis and fully automatic vehicles will be promoted on a large scale . therefore , The pace of commercialization may be faster than expected . Cars as entertainment centers 、 The era of workstations on wheels is coming .

electric vehicle 、 Unmanned aerial vehicle (uav) 、 Areas such as automated delivery trucks and environmentally friendly packaging will be further integrated , Increase transport speed , Reduce costs and carbon emissions , Open infrastructure and capacity sharing . This will also support the further integration of China's retail and e-commerce ecosystems , And become smarter 、 More efficient .

The general trend of digital innovation 4- Digitalization of social life

Chinese consumers are shifting more and more social and leisure activities to the virtual field . Virtual social activities and physical social activities are also merging , Offline social networking is increasingly coordinated through virtual communities . Life itself is becoming O2O, The connection of online community has gradually become the motivation for offline meeting . Around social applications , More virtual communities are being formed .

Digitalization continues to enable the omni channel development of the retail industry , Transformation of offline channels to intelligence , The advantages of online channels focus on convenience and personalized recommendation , In the future, online and offline channels will accelerate the integration .

With RPA+LCAP Dual engine drive mode , The cloud expansion automation platform supports customers to easily build enterprise applications , Help employees build various business applications and interactive interfaces , Seamlessly connect existing digital assets and information systems , Greatly enhance the productivity of enterprise intelligence .

The cloud expansion automation platform can ensure the flexibility of business expansion , Rapid development and deployment through reusable modules , Shorten project lead time . Business teams can also get started easily , Truly enable mobile development capabilities , Promote human-computer cooperation .

The general trend of digital innovation 5- Industrial Internet of things / Supply chain digitization

Digital innovation changes the distribution mode of consumer retailing , This is just digital optimization B2B One of the great potential of operations and processes . With the industrial Internet of things being used to transform digital manufacturing on a large scale 、 Digital supply chain development and blockchain based inventory management , Huge space for efficiency improvement .

Manufacturing industry will increasingly adopt industrial Internet of things technology , Improve manufacturing efficiency and sustainability . China already has 11 A demonstration manufacturing base , This is the industry determined by McKinsey and the world economic forum 4.0 A model of advanced manufacturing process .

for example , SAIC digital solutions enable buyers to pass 3D Digital car customization order , Shorten time to market 35%. AI tools continuously monitor manufacturing progress , Identify errors effectively , Help improve order configuration accuracy to 99.8%.

Breaking the isolated cloud platform , Separate Logistics 、 information flow 、 Integrate capital flow data , Support scientific decision-making with data , Realize efficient man-machine cooperation . Based on the overall non intrusive technology architecture , Enterprises do not need to carry out interface standardization and connection work , It can accelerate the rapid landing of new technologies , Grasp the ever-changing market opportunity .

Cloud expansion RPA can 7X24 Identify incremental orders and intercept them in real time , Monitor stock and order dynamics , Master the quantity dynamics of each order in real time , Assist the business department to analyze the warehousing and shipment information at the first time , Realize the real-time flow of information in multi platform state , Optimize the supply chain process , Realize intelligent automatic management .

The general trend of digital innovation 6- Digital Urbanization

Nearly half of the world's smart cities are in China , A total of about 500 individual . Although the smart city was initially mainly in the fields of safety and traffic management , along with 5G Advances in network and edge computing , Create a new era for the city to build a comprehensive digital platform .

stay 2021 year 3 At the international artificial intelligence city challenge in June , Enterprises or institutions from China rank in the top two of the five categories . In the education 、 Medical care 、 Digital innovation in logistics and e-commerce , China's smart cities are landing on a large scale , And improve the way public services are provided .

Cloud expansion technology is based on the long-term , Actively promote the construction of industrial ecology , Work together with partners to build RPA The industrial ecosystem , Committed to promoting industry digitalization , Services have come from finance 、 energy 、 retail 、 telecom 、 manufacture 、 Thousands of enterprises in logistics and other industries .

Cloud expansion technology is rooted in China , Committed to building a super automated platform , Help enterprises improve their intelligent productivity , Consolidate the foundation of digital transformation .

See the official website of cloud expansion technology for more information .
Cloud expansion technology （ENCOO）-RPA Robot process automation software _RPA Solution _RPA Super automated system