Applets have become a must for super apps, competing for private domain "reserve"

App As a typical representative product in the Internet era , from 2010 Since, it has shown a trend of rapid growth and development , It has affected the basic necessities of life of many consumers , It affects the development path of businesses . Now there are hundreds of... In all fields of all walks of life App product , Some are gradually abandoned in the iteration , Others help enterprises become industry giants .

App Up to now , We focus on those who grow into “ Super App” The way to survive , And one. “ Super App” How to open up its innovation road .

We focus on the national super App—— WeChat and Alipay , Wechat has become a mature function aggregation platform with the advantages of user base and social attributes , Alipay has become an integrated platform with the help of local life and large and small businesses , They all create ecology and introduce partners in various fields , Users have a wide variety of needs in oneortwo App Can be satisfied , Users' lives are gradually becoming more and more similar to those of super App Tied together .

One 、 Private domain of chasing deer “ Reserve ”, Dig deep into commercial value

Those who get private traffic get the world , Customer retention and commodity repurchase have become the lifesaving straw of the retail industry .

QuestMobile data display ： end 2021 end of the year , The monthly active use scale of China's mobile Internet has reached 11.74 Hundreds of millions of people , The growth rate is gradually slowing down , User penetration is close to the ceiling . The growth rate of customers tends to be more flat , The brand should also adapt to the change of growth rhythm at different growth stages ,

More and more mainstream businesses have to take advantage of super App Ecological precipitation of their own private domain traffic .

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More and more businesses are entering wechat , There are more and more requirements and scenarios , Wechat does not blindly increase its functions , But the design of extreme control function , In this context , In order to better help businesses conduct business activities in the wechat ecosystem ,

Wechat first launched the applet function ,

Applets become functional 、 Scene fragments , Users can use it on demand 、 Go as soon as you use it .

Issued by Aladdin 《2021 White paper on the development of small program Internet 》 Chinese data shows , At present, the small programs in the whole network exceed 700 ten thousand , Diurnal hyperactivity 4.5 Billion , The average usage time is up to 1080 second , Monthly living super 7.3 Billion .

In terms of data , Nowadays, the cost of business promotion and marketing in the public domain is increasing rapidly , Under the excitation of epidemic situation , Wechat apps, which have been laid out for a long time, have undertaken the migration of some Chinese entity businesses , The business value of wechat is becoming more and more prominent .

Of course, Alipay also uses this road , Follow the steps of wechat to quickly launch the applet function , Help large and small businesses in the platform to put their business scenarios on the Alipay platform .

Two 、 Applets become a must , Super App Growth radiates new impetus

Why do applets become super App Of course , Let's first look at the essential principle .

Applets are a new mobile application format , It's a kind of dependence Web technology , But there are also hybrid solutions that integrate native application functionality . Some features of the applet help to fill in Web And native platforms , So applets are popular with some super applications .

• It doesn't need to be installed , Support hot update .

• Have more than one Web View to improve performance .

• It provides some access to operating system functions through native paths ( The native interface ) Or data mechanism .

• Its content is usually more trustworthy , Because the application needs to be verified by the platform .

meanwhile , At present, no matter the mobile terminal 、 still PC End , Even smart TVs and on-board devices provide access to small programs , Help users easily find the applications they need .

With the growing business of small programs , More and more traffic has been introduced into the small program battlefield of Internet giants , But in the process , For the battlefield 「 closed , Opaque 」 And make complaints about it gradually. ,

Countless enterprises want to have the ability to run small programs in their applications

, I hope to use this to fight against the introduction of small programs into the battlefield controlled by oligarchs .

3、 ... and 、 How like super App Get the ability to run small programs ？

Applet container technology is basically BAT These internet giants monopolize , It is difficult for enterprises to conduct self-study . However, there are also relevant technology manufacturers in the market to provide such technology , They sandbox small programs into a SDK, Just in your  App  Inside , Introduce it  SDK, You can load and run external applets . except  SDK, It also provides a background management system , Unified management of small programs on and off the shelf , And collecting and analyzing applet data .

At present, the typical service providers in the market are

FinClip

, Through integration  FinClip SDK, Any enterprise can easily 、 Simply get the technical capabilities that big technology manufacturers have .

More Than This

FinClip

Fully follow the development standards and specifications of wechat applet . in other words , The existing wechat applet can not change a line of code , Put it directly into your  App  Inside , The running effect remains unchanged , There is no need for additional secondary development and transformation , It saves a lot of labor costs .

also ,FinClip Support a variety of terminals other than mobile phones , Include  Linux、Windows、MacOS、 Kirin and other operating systems . It means ,PC  End 、 Vehicle mounted equipment 、 Smart TV can use small programs , The implementation of the applet “ A development , Run anywhere ”, Reach many traffic platforms at the same time , Not just limited to wechat Ecology .

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FinClip

Also developed a small program  IDE  development tool , The interface is similar to the development tool of wechat applet , Comes with debugging and real machine preview , Easy to use . You can do it here  IDE  Inside , Secondary development of existing projects , Extended functions and interfaces , Or write a small program from scratch .

From their official website ,FinClip  It has been recognized by many large companies , There are hundreds of customers , Including securities companies 、 Joint stock bank 、 Airline company 、 On board equipment service provider 、 Provincial mobile police platform and other important enterprises . The number of developers exceeds 3 ten thousand , Service users reach 2500 ten thousand people , In the real production environment, it has withstood the test of millions of concurrent pressure .

Enterprises with business Ecology , You can try to use

FinClip

Open your own applet ecosystem , Let partners develop small programs and put them on their own shelves  App  in , Form rich and colorful scenes and functions , Serve customers . For example, bank credit card  App  A large number of third-party consumption scenario applets can be put on the shelves , tourism  App  Small programs that can be put on the shelves for food, housing and travel partners , The final realization is the customer-centered digital service .

Almost forgot , Recently, I saw on the official website of open source China that they are also based on small program plug-ins 、 Small application development is doing

Hackathon

, exceed 10 A cash pool of 10000 yuan , Also recommend interested friends to pay attention to （ After all, this kind of large bonus wool is still rare ）. Add their activity communication group on the activity home page , Still sending more than... Without threshold 400 A front-end learning package , I'm still very useful for those who have to roll .