A reminder to cross-border sellers who are still "shopping"!

Some people say , Cross border e-commerce is like fighting against landlords , Three points depend on the game , Seven points depend on cards , But anyone who can touch a good product can make the merchants unstoppable .

About the selection , Let's make our own positioning first . You started your own business ？ Still looking for new category channels ？

First, let's talk about my personal situation ：

Generally, there is no product to find , You should first think about which products you can make by yourself ？ image 3c Electronics 、 I don't recommend clothes . Because one is the Red Sea category , One is the blood sea category , One is that people in Shenzhen ate the market , One is that people in Guangzhou ate the market . It is suggested that individual sellers should consider , Home Furnishing 、 Home textiles 、 small home appliances 、 Pet Supplies & Pet 、 Small household appliances, etc , All good choices .

The second is foreign traders / factory ：

There are suppliers targeting the market of the destination country and cooperation , The point to consider is what products to make , And how about the profit .

Now let's talk about , Problems needing attention during selection .

（1） Products with serious category monopoly should be cautious

Some product lines with very serious category monopoly , We must be careful when making choices , Even for some giants who have not yet stepped in , But there are categories that might be covered , We should be careful when we do it ourselves .

It's like asking you to sell mobile phones now , Dare you sell it ？ Can you grab even a little market share from Apple ？ impossible , Because the category traffic monopoly of giants is too serious ！

The monopoly of traffic represents the brand effect , Once the brand has captured the minds of consumers , Unless there is a disruptive innovation , Otherwise, it is hard to shake ！

For most small and medium-sized sellers , What we should do is to avoid the sharp edge of big sellers , Pick the ones that big sellers don't like 、 Look down on the sub categories to play . Don't think the market is small , If you can really play in a small market , It's enough for you ！

For example, household products , It is always needed in life , This category , The general direction is suggested .

（2） Cost of the product

We all know that generally speaking, the higher the cost of the product , The higher the price , Of course, for high priced goods , The customer must consider many factors .

My suggestion is that your product should be sold at 50 Below US dollar , At the same time, the selling price of the product is the cost price of the product 3 About times , That is, if your product sells 50 dollar , Then your product cost should be controlled within 17 About $ .

Because if you run ads to drain , Marketing expenses are also expenses , It usually accounts for one third of the selling price , The remaining third is your profit .

The second is the price of products with low customer unit price , I think there are only two points about the operation ideas and skills ：

The first point ： Do bundle sales

such as ： Although I sell a product alone, the unit price is very low , But I can make combinations ,5 A pack or 10 Individual outfit , Then my per customer price will come up ？

Second point ： Mix and match with existing products

Generally, this kind of product with very low customer unit price , The volume and weight are relatively small , And if you are a vertical category , Between the products you develop and the products , There must be a strong correlation , Because when we are doing product development, we will think of sharing traffic . At this time, we can sell products with low customer unit price with products with high customer unit price , Make differentiated Links .

（3） Logistics

It is recommended to look for small size 、 Light weight 、 A category that is not easily broken .

（4） Don't touch too much SKU product （ Multicolor 、 Multi Size ）

For example ： clothing 、 Shoes and hats .

You'll find it SKU Too much too much , If you are not familiar with the category , Or there is no good channel , Try not to touch it .

Because individual Listing There are usually several or dozens of SKU, How many yards per product 、 How many colors are there in each code , During the operation, you may not know how to push .

According to statistics , The return rate of clothing categories can be as high as 20%, Think about it , If your clothing profits are not particularly high , Can a small and medium-sized seller accept the loss caused by such a high return rate ？

（5） Do not blindly pursue differentiation

It may easily lead to long operation cycle , Increased risk , For example, the cost increase caused by differentiation ： Exclusive private model leads to high cost 、 Slow progress 、 Unstable quality , Quantity differentiation, etc , Resulting in higher costs .

（6） Do not blindly pursue the unexpected

Some sellers choose products that are too cold because they are afraid of competition , No search results , Of course, there is no competition , But no search also means no market .

（7） Don't be stubborn

Due to the difference between Chinese and Western preferences 、 Aesthetic difference 、 Cultural barriers 、 Differences in application scenarios are insurmountable gaps , Therefore, it is often easy to cause selection failure .

（8） Do not make a proxy

This model was very popular in the first two years ： Build an independent station , After you have the order, you can go to Alibaba to purchase products at a low price and deliver them , Earn middle spread .

Since no source cost is required , A lot of sellers are trying . However, according to the operation of the seller , This model is rarely successful , And very busy, very tired, difficult to make money .

In addition to the above points , We can also use some third-party tools for reference , Such as ：Google Trends.

Address ：https://trends.google.com/trends

This tool is almost a must-have product , stay Google In the trend , Enter the corresponding keywords , According to the search results , Sellers can view the trend of product popularity over time , And related hot topics . Trend search is also available , Specifically analyze the product trend cycle law , So as to do a good job in selecting products in advance .

Google Trends It's a free tool , You can not only view the search volume of products , We can also know whether the trend of the product is rising or falling . An added benefit is , You can know the search volume in different regions .

Here we are. , Do you think , It's tiring to choose one 、 Good trouble ah ？

It is true , Relative to work , Start a business 、 The practice itself is a very hard thing , Now that you choose to start a business , Choose cross-border e-commerce , Not tired, not hard , And how to succeed ？

summary ：

Sellers with resources give priority to starting from their own resources , For example, it has its own factory . Without any resources , Then consider selecting products from the perspective of the market .

Secondly, for small and medium-sized cross-border e-commerce sellers , Don't try to be big and complete , Be sure to keep going “ Small and beautiful ” Route , Only to find a suitable sub category , Continue to dig deeply around the sub categories , To continuously build their own project barriers .

Finally, cross-border e-commerce sellers who have accumulated certain resources and strength , Give priority to private model and differentiated products , Bid farewell to the fierce competition of standard products and popular goods .

Selection it is not illusory , It requires you to analyze and study it slowly , And then summarize some of my own experiences . Of course, say more , No matter how good the selection is , Whether we can make money depends on the later stage of drainage and promotion .

official account ： Cross-border Savior