Infotnews | is the development of domestic NFT limited to digital collections?

from 2021 year 2 Month begins , Abroad NFT Start explosive growth , Weekly trading volume exceeds 200 Thousands of dollars , Up to 5 month , In less than three months , large NFT The total market value of the project has increased by 2000%, It's even hotter than DeFi.

The well-known event is the digital collection 《Everydays: The First 5000 Days》 With 6934 Million dollars worth at Christie's auction . This work was created by a digital artist Beeple from 2007 Every day, I began to draw a picture , Finally put 5000 The pictures are stitched together into a 316 MB Of JPG file , And make it as NFT.

Picture source ： Running Finance

At home ,NFT As a digital asset , With its brand new 、 Unique value bearing mode , It has opened up imagination space for the development of digital economy .

Domestic enterprises in NFT The attempt to enter the water also shows that its value is gradually being recognized . Such as Alipay 8000 Dunhuang Feitian Alipay payment code skin NFT On the second-hand e-commerce platform based on ant financial services “ Idle fish ” shelves , The highest selling price is as high as 70 Ten thousand yuan / Pieces of （ about 10.77 Thousands of dollars ）, Even the highest was fired 150 Ten thousand yuan .

Dunhuang Academy of fine arts is lucky NFT

Alipay in 2021 year 9 month 16 The first digital collection in the history of the Asian Games released on the th ——“2022 The digital torch of Hangzhou Asian Games ”, Total number of issues 21000 individual , The price is 39 element , However, in the Ali auction market, the price was raised to 300 Ten thousand yuan , After closing the auction , Prices are still rising .

According to the Valuates Reports A newly released report shows that , Expect to 2028 year ,NFT The market size will be from 2021 Year of 15.536 Billion dollars to 73.908 Billion dollars ,2022-2028 The compound annual growth rate in is 24.4%.

Looking back at the current domestic market ,NFT It is booming in the field of digital collections , Will it be limited to this ？

brand ＋NFT＝ Trillion level blue ocean market

NFT In addition to being used as a digital collection in the primary trading market , What is currently observed is NFT Combine with brands , create NFT A new consumption mode bundled with the real economy ,NFT As a new brand economic growth point , It is attached to the current economic consumption scenario .

Sports brand +NFT

Take sports goods for example , As the main consumer group of sports goods ,Z The times pay great attention to innovative technology and new trends ,NFT And virtual technology , Loved by young people .

Picture source ：21 Century business report

be based on NFT Technology can generate unique digital assets , These assets belong to the owner , Not belonging to a company . Sports brands attach a virtual... To physical goods NFT, It can be used as a new consumption point , And this corresponds to the real thing NFT It can be used as an asset to enter the meta universe together in the future .

Related reports say this new business model , It will open up a trillion level blue ocean market .

tickets +NFT

Take tickets for example , The future conference of Netease, which is oriented at scientific and technological exchanges, is in 2020 year 11 month 18 Day opening , What's different is that , The conference is for every participating audience “ Created a unique picture in the world 、 There is no substitute for 、 Unique blockchain NFT tickets ”.

As the designated voucher for the entrance of the conference , The ticket also adds blockchain pixel painting art , This means that this ticket will be a unique blockchain art treasure . meanwhile , rely on NFT Permanent storage 、 A natural attribute that will never be lost ,NFT Tickets themselves form a collection value .

if “ Netease Future Conference ” There is No 30 the 、40 When the , these “NFT Art tickets ” And formed a certain value “ assets ”.

Pet brand +NFT

Combined with pet brand NFT Marketing as an example , As the market changes , Pet businesses have been constantly adjusting .

Yi duochong, a pet of Haier Internet of clothes, believes that NFT It has a very strong role in promoting the transformation of traditional enterprises , Launched a digital collection based on the pet industry .

Pet Yi duo and separate kittens 、 The puppy's PET image sets up two NFT, Aesthetically close to young people . When a user purchases an actual product , At the same time, I also got a NFT.

For customers , Whether he chooses to collect or give away , He gave it to me NFT The meaning of ; For pet Yiduo , When NFT As a link between users and merchants , Whether it's online sales 、 User feedback or more marketing activities , Can rest on NFT On .

Zhaoshujing, brand director of Haier Internet of clothes, said ：“ We can also base on the NFT Number 、 Image and other characteristics , Give users a more targeted quality experience , In depth integration with subsequent marketing activities .”

summary

NFT Technology itself is unique 、 It can be traced back to 、 Distributed storage 、 No tampering 、 The nature of being open and transparent , In the process of rapid development, it also blends with more and more fields .

In the field of Education , More and more colleges and universities will NFT Applied to campus and classroom , If the graduation certificate is made into NFT, While collecting , Can be stored permanently , And unique .

Stanford University was the first to embrace NFT The University of , On 2021 In, it began to try to distribute to students who have completed the block chain courses assigned to the campus NFT. Besides , game 、 Artwork 、 domain name 、 insurance 、 collection 、 Virtual assets 、 Real assets 、 Identity and other fields NFT involve .

In the long run ,NFT As a media container for mapping real assets to virtual assets , In the wave of digital economy, it will continue to detonate the demand for digital assets and digital marketing .

The author thinks that , stay “ All things can be NFT” The future of the real world , All kinds of items will be potential NFT object , It also means being a brand and NFT When combined , A large-scale industry is coming .NFT In addition to developing digital collections in China 、 Brand and NFT A new business model that combines , Objectively promote the prosperity of the culture and art industry , What other areas might need to be developed , It is worth continuous observation .

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author ：[email protected]

Statement ：NFT Original works of Chinese community , The content only represents the author's position , And does not constitute investment advice , Please be careful with , If you want to reprint , Please contact the NFT The Chinese community official account .