A bit of knowledge - what is amp?

Accelerated Mobile Pages（ abbreviation AMP, Meaning for “ Speed up mobile pages ”） yes Google On 2015 Led the development of open source projects in , The purpose is to improve the access speed of mobile devices to websites .AMP It can also refer to its derived standards, libraries and other project achievements .AMP stay HTML And other widely used network technologies , Its core is called AMP HTML, yes HTML A kind of . To serve... After the end of the technical preview period 2016 year 2 Officially released in .

Supplementary background information ： stay 2015 Same time of year Facebook The first one instant article, Is in Facebook For internal use , When users watch news , The basic data of news will be displayed at a high speed , After reading the closing, I still stay in Facebook, The advantage is that users don't have to leave Facebook platform . There's also apple news , Also similar .

Be careful ：Google Also want to let users stay on their own search engine , So this project . All three are published in 2015 year , Designed to deliver faster mobile content .

AMP Received widespread criticism from the technology industry . Some people think that Google is trying to maintain its dominant position in the Internet by formulating the construction and profit-making methods of its website 、 Lock publishers into their ecosystem .

AMP Supporters of the project claim that ：APM It is the result of cooperation between publishers and technology companies ;AMP For the Internet , Not designed for proprietary applications .

AMP It can be roughly divided into AMP HTML、AMP JS and AMP Cache In the third part of .

AMP HTML Is a markup language used to describe Web pages , Equivalent to the use of ordinary web pages HTML Subspecies of .AMP HTML It is used in image display, etc HTML Different special labels , It also limits HTML Use of some functions .

AMP JS It's a set JavaScript library , Guarantee AMP HTML Correct and quick display of . besides ,AMP JS Also responsible for only supporting common HTML As a bridge in the browser , So that it can correctly support AMP HTML Special functions of .AMP HTML This function library can be called in .

AMP Cache Cache and transfer AMP Page CDN, Further improve AMP Web page performance . The user clicks... In the search engine AMP Web page time , In fact, you are visiting the optimized cache page .Google

Of AMP Cache be known as Google AMP Cache.

Use AMP There are three benefits ：

#1 Yes Google It's good

Because users will stay on the searcher , In this way, users can quickly find the information and content they want to see

#2 Rank your website

because Google Encourage users to use AMP, So it will provide SEO The benefits of , Let your website get a better ranking in some keywords

#3 For users

For today's fast users ,AMP The rapid loading and display of information content can also meet the needs of users who need a fast pace

Use AMP Web pages can be quickly read and displayed , Visitors can see the content of the page without waiting after clicking the link . according to Google Published data , If the web page is too slow , Most users will give up and close the web page , Fast loading pages are also good for website makers .

stay Google In search results , Well created AMP Next to the web page AMP sign , News and other parts of the content will also be broadcast in rotation （carousel） Special style of .

Some media have been used AMP, Include CNN、 ABC and Fox News . After installing the third-party plug-in ,WordPress Blogs can also use AMP.

2017 year 3 month 7 Japan ,Google Announcing Baidu 、 Sogou and Yahoo! JAPAN Search will support AMP; Among them, Baidu will AMP The page is marked as “MIP”（ Mobile Web Accelerator ）, A Baidu led 、 And AMP Similar projects .

Reference resources ：

What is accelerating mobile web pages (AMP)？AMP What is the difference with ordinary mobile web pages ？ - HDcourse Cantonese 「 Digital marketing course 」

https://zh.wikipedia.org/zh-cn/Accelerated_Mobile_Pages