Do Netease and Baidu have their own tricks for seizing the beach AI learning machine?

 

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since “ Double subtraction ” After the implementation of the policy , Users' potential demand for educational intelligent hardware products is increasing day by day , The layout of educational intelligent hardware has become an important direction for all kinds of players to develop new businesses and transform new tracks . In this context , A number of educational intelligent hardware products began to take turns , The product forms of educational hardware have also become more diverse .

With AI、 The gradual maturity of human-computer interaction and other technologies , The content is too single 、 Products with relatively high costs began to gradually withdraw from the stage of educational products , Instead, it revolves around AI Interactive new generation of educational intelligent hardware . Thanks to this , The learning machine has opened up a new learning scene 、 Learning tablet, etc AI Educational intelligent hardware products , It becomes the of the times “ New favorite ”.

AI Learning machine “ New favorite ”

With “ Double subtraction ” The introduction of policies , Students' demand for autonomous learning has greatly increased , The weekly usage time of learning machine users has also increased significantly .AI Learning machine can carry more learning content , Advantages of covering more learning scenes , It has increasingly become the focus of many players' bets .

From the market level ,AI The empowerment of technology and content resources has brought new changes to the original industry of educational intelligent hardware , So as to stimulate new needs . With the development of various technologies to a more mature stage , The whole educational intelligent hardware track began to spawn more new forms of products . And in the AI Stimulated by the tuyere of educational hardware , Consumers can meet more learning scenarios for students AI There is a huge potential demand for learning machines .

From the perspective of ecological layout ,AI Learning machine enriches the form of enterprise's own educational hardware , It also accelerates the pace of full scene coverage of its educational intelligent hardware . Whether it's work lights 、 Translation pen , Or the printer 、 Word cards , Almost every educational intelligent hardware product corresponds to a use scenario with clear pain points . and AI Learning machine is a special device in a new learning scene , It not only makes the enterprise's educational intelligent hardware matrix more complete , Also let it gradually accelerate the pace of expansion in family and other scenes .

From the perspective of liquidity demand , Enterprises explore more such as AI Learning machine just need education intelligent hardware products , It is conducive to finding new performance bearing points . For the old players in the track , Educational intelligent hardware has already become the pillar of income generation , But as the track gets crowded , Work light 、 A dictionary pen 、 Learning machines and other hardware began to be on the market “ Get together ”, And what these products do “ Growth engine ” The role of is also gradually weakening , This makes players have to start exploring new cash channels , and AI Learning machines may help enterprises leverage new growth space , Become a new driving force for its future growth .

With AI The attention of the learning machine track is rising , The number of players entering the game is also increasing , Internet factory 、 Technology companies and online education enterprises are gathered , Intend to occupy a place in the market first . And Netease 、 Internet enterprises represented by Baidu rely on obvious artificial intelligence genes , stay AI Hardware （ Such as AI Learning machine ） Especially outstanding . It's just that they are both big Internet companies , The market play of the two is completely different .

Netease builds an ecosystem with products

As an Internet based online education company , Netease, which is laid out in advance, has a first mover advantage over intelligent hardware , And this year , Netease Youdao has accelerated AI The speed of technology materialization . It is reported that , Netease Youdao launched its first low-key product a few days ago AI Learning machine products , pricing 2499 element 、 Open to booking a price 2199 element . Although compared with other brands in the same field , Netease has its way AI The learning machine is a little late , However, its strength in the field of educational intelligent hardware cannot be underestimated .

in the first place , Netease youdao AI Exclusive content resources built into the learning machine , It can effectively enlarge the product value of intelligent hardware . Generally speaking , Simple tool hardware takes up less time for users , But the combination of tools and learning content , The time of occupying users will be longer , The overall value of the product will also be amplified . Therefore, even if the properties of educational intelligent hardware are different from each other , But they all have educational content built into the product , For example, Netease Youdao's learning machine includes “ Youdao excellent English ”、“ Youdao Chinese Library ” And other exclusive content , In order to form a difference with traditional pure hardware products , At the same time, it can better meet the learning needs of students .

both , Netease Youdao's early technology accumulation in intelligent hardware and solid AI Technical support , Is its production AI The core of learning machine . Thanks to the emphasis on R & D investment , Netease has the world's leading technology reserves , Netease has its way in hardware 、 Content and AI The technical compound ability is very outstanding , One of its ace technologies OCR Optical character recognition technology , as well as OID Optical identification code 、MT Neural network translation 、TTS speech synthesis 、ASR speech recognition 、NLU Technologies such as natural language understanding , Can recognize 30 Multiple fonts , The average recognition accuracy is as high as 98.3%, It belongs to the industry leading level .

Third come , Netease Youdao has accumulated a large number of loyal and practical users over the years , Yes AI Learning machines are of great help in opening up the market . Earlier, Netease Youdao launched a large number of educational intelligent hardware, which has cultivated the user's mind , Therefore, as long as the new products launched by Netease Youdao meet the market tone , Will attract a lot C End users quickly pay attention , And transfer the original brand influence to new products . If this new hardware category meets the real needs of users , And it has good enough quality , Then it will pass “ Student agglomeration effect ” Quickly recognized by the market , And there is the possibility of becoming a hot money .

As the first player to lay out educational hardware , Netease since 2017 One in a year “ Translation egg ” After knocking on the door of educational intelligent hardware , It took another four years to build a rich matrix of educational hardware products . With its continuous upgrading and exploration of educational intelligent hardware products , Netease from tools to content 、 The self circulation ecosystem of hardware is accelerating .

Baidu feeds its products with ecology

With Netease AI Learning machine's long arrival is different , Baidu AI Learning machine is advancing by leaps and bounds . Baidu backed Xiaodu technology has only spent a year and a half since it entered the field of learning tablets last March , Has launched five learning machine products , Its latest intelligent learning machine P20 In addition to the main eye care , Another feature is AI Precision . And Baidu AI The reason why learning machines produce new products quickly , It has something to do with its inherent advantages .

One is ,AI Learning machine depends on Baidu's big data 、 Technical advantages such as artificial intelligence , It can form the advantage of differentiation to a certain extent . Compared with traditional educational intelligent hardware manufacturers , As an Internet enterprise, Baidu's biggest advantage lies in data and AI Technology leadership , And in some cases based on AI Voice interaction 、OCR distinguish 、 On the application and innovation of machine translation and other technologies , With more solid technical support . And the accumulation of huge database and user feedback , It can lock the target users more quickly “ Just need to ”, Establish a more precise direction for the development of software and hardware , Enable users to form a differentiated experience .

Two is , Baidu's financial ability and product innovation ability , Can further accelerate AI Large scale landing of learning machine products . It is reported that ,2022 First quarter of 2009 , Cash held by Baidu in book 、 Cash equivalents 、 The total amount of restricted cash and short-term investments is 1910 One hundred million yuan ; Its core R & D expenses reached 51.34 One hundred million yuan , For six consecutive quarters, it accounted for more than... Of Baidu's core revenue 20％. Strong capital reserves , And high-intensity R & D investment , So that Baidu can continue to serve users 、 Development and innovation in enterprise services and public services , Intensive cultivation in products and Technology .

The third is , Baidu ecological chain 、 Mature performance in terms of sales system , Also on the AI The promotion of learning machine has a certain role in promoting . Under the background that it is difficult to unify the industry standards of educational intelligent hardware , A lot of intelligent hardware can only focus on a single scene , It's hard to scale , Therefore, to maintain and continue to build popular funds, we need to rely on the support of the ecosystem . Baidu relies on smart technology brands “ Xiaodu ” Smart speakers are arranged 、 Whole house intelligence, etc , Its product ecological chain 、 The sales system and other aspects are also relatively mature , And rely on this lifetime chain , Baidu's educational intelligent hardware products can also be better promoted .

Iterative development of learning machine , For Baidu exploration AI Educational hardware is undoubtedly an important experimental field , And inherit Baidu AI The small degree of core competence , Also using AI Technical ability leads the whole team to make new attempts in the field of intelligent education . It can be seen that Baidu is trying to improve the intelligent education ecosystem , Constantly broaden the boundaries of efficient learning , and AI The birth of learning machine also lays a solid foundation for the introduction of more educational intelligent hardware .

AI The learning machine moves forward with a load

As an important category of educational intelligent hardware ,AI Learning machine as an auxiliary learning “ Good help ” There is no doubt about its position . It is worth noting that , Although the educational intelligent hardware of Internet manufacturers is emerging in endlessly , But with AI The hardware products represented by learning machine are AI The severe challenges facing the times cannot be ignored .

First ,AI The homogenization of educational intelligent hardware products such as learning machines is serious , At present, it is not enough to build barriers to competition .“ Eye protection ”“ intelligence ”“ Anti indulgence ”“ Targeted coaching ” And other features are the common propaganda points of almost all learning machines or learning tablets on the market . In fact, the problem of product homogenization is not just AI Learning machine has , The whole educational intelligent hardware industry has a common problem of product homogeneity . The higher the overlap of educational intelligent hardware in function , That means the more likely it is to be replaced or surpassed .

secondly ,AI The names and selling points of educational intelligent hardware products such as learning machines are strongly posted AI label , But many of them are far from being intelligent . Although there are AI There are countless educational intelligent hardware products with functions , However, industry standards have not been established , Therefore, many products only use AI Make a gimmick , In fact, it is not true AI Educational intelligent hardware . and AI Learning machines are similar to “ Click to read ”“ Read again ” And other technologies only belong to low scientific and technological content , There are not too high barriers and thresholds , Therefore, it is difficult to get enough recognition and recognition from parents .

Last ,AI The content resources integrated by educational intelligent hardware products such as learning machines are too rich , Instead, they can't grasp the real needs of users . At present, although the learning machine or learning tablet on the market will be due to the teaching and research ability of various brands 、 Content integration capabilities vary , There are differences in the implanted content , But without exception, most products will have a large number of videos 、 Electronic teaching aids are integrated into the learning machine . This unilateral integration of content resources has enriched the learning content , But it also blurs the key needs .

Summary ：

To make a long story short ,AI At present, the development of learning machine still faces various problems , For the existing educational intelligent hardware market , Pure innovative product form 、 Enrich product functions , It is not enough to really solve the learning needs of users . and AI Hardware development of learning machine 、 Supply chain and other hard power , And strong educational and teaching resources and other soft power can not be improved overnight , So Netease and Baidu AI Learning machine , It is not easy to further improve market penetration and user acceptance .

What's more? ,AI Netease and Baidu are not the only players in the learning machine Market , IFLYTEK, the leading enterprise of voice processing technology, has been at the same time of three prices of low, medium and high card positions , For primary school 、 Different learning machines have been launched according to the needs of junior and senior high school users ; In addition, the old educational hardware manufacturers are getting higher and higher 、 Reading Lang, etc , And tal, an online education enterprise with strong transformation 、 Ape counseling and so on are constantly making efforts . obviously , The track is not only crowded with players , And their strength is extraordinary , Netease and Baidu want to stand out , Also need to be in hardware 、 Content 、 Service and other aspects continue to make efforts .