Yintai department store and Taobao tmall jointly create a green fashion show to help "carbon neutrality"

In recent years , With “ Double carbon ” The landing of strategy , Advocate the concept of green environmental protection , Practicing green and low-carbon life has become a consensus of the whole society . In addition to traditional manufacturing 、 Besides the green reform of high energy consumption industry , Including Yintai department store , More and more department stores have joined in “ Green consumption ”“ Green life ” In action , Help in various forms “ Carbon neutralization ” And “ Carbon reaches its peak ” The achievement of goals .

In the near future ,“ The new retail ” Yintai department store, one of the representatives, and Taobao tmall jointly created a new green fashion exhibition .6 The beginning of the month , In Yintai department store, Wulin head office and other stores , Yintai department store invited the wild toys on Taobao tmall IP, Before using “ Old things are recycled and mixed with flower seeds ” Old clothes and cloth collected during the activity , It's a show for the tide players “ fashion show ”. Seeing the old clothes put into the intelligent recycling box of Yintai department store not only replaced the flower seed blind box and the green energy of ant forest 、 Yintai department store coupon , It has also become the favorite of the trendy dolls “ new clothes ”, This inspired more young people to participate and share their enthusiasm , Let the concept of green environmental protection further spread among the consumers of Yintai department store .

meanwhile , Nearly 100 green public welfare themed toys from tmall Taobao were also displayed at the green fashion show , The ingenious design and production coupled with the designer's ingenious integration of the concept of green life , Let consumers Marvel , And this artistic way of expressing the idea of environmental protection , It has been praised by many parties .

in fact , This is not the first time Yintai department store is practicing sustainable development 、 To create a green shopping mall “ Big recruit ”. As early as last year's world earth date , Yintai department store will give full play to itself “ The new retail ” The advantages of , Online channel meow Street APP Launched the activity of exchanging electronic invoice with ant forest green energy , We should actively encourage consumers to use electronic invoices to replace small paper invoices , Accelerate the paperless cashier of Yintai department store , Thus saving paper resources , Protect the green forest .

Besides , In recent years, Yintai department store has also launched empty bottle recycling 、 Old clothes recycling 、 Environmental protection art exhibition and other measures , Skillfully use various shopping malls to spread the concept of green consumption . The last year , Yintai department store also actively promotes green electricity trading , Successively cooperated with State Grid Zhejiang comprehensive energy company 、 Datang Zhejiang branch has reached green power transaction cooperation , It has become the first case in Zhejiang Province for the national pilot project of opening green electricity trading “ Everyday mode ” Participants in green electricity transaction , It has opened up a precedent for green electricity trading in the department store industry , And has realized in Zhejiang Province 26 Every store has green electricity .

Build a green shopping mall , It is not only conducive to passing the concept of green consumption to consumers , Help achieve national strategies , It can help enterprises realize their own efficient operation , Authors efficiency . As “ The new retail ” The forerunner of , Yintai department store's future initiatives in green shopping malls , It's worth keeping an eye on .