Folding screen will become an important weapon for domestic mobile phones to share the apple market

Produce | He Xi Typesetting | Ye yuan

The curtain has just been drawn 618 Shopping Festival , Witnessed the strong explosive force of domestic mobile phones in adversity . among , Folding screen mobile phones have become a sharp weapon for domestic manufacturers to seek a breakthrough in the high-end market .

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618 Mobile phone market observation , The domestic folding screen mobile phones are rising strongly

6 month 18 In the future , As the major brands have released their own 618“ The war report ”, The current situation of the domestic mobile phone market is mixed . One side , stay 618 Conventional “ Shopping spree ” Atmosphere and price reduction in the brand 、 Stimulated by the introduction of coupons and other measures by the government , Most domestic manufacturers have achieved a big increase in sales . According to Jingdong 6 month 17 Friday night 8 Point published data display ,vivo、 millet 、 glory 、OPPO、 OnePlus 、 The turnover of Motorola mobile phones increased year on year 200%...... On the whole , This year, 618 In addition to Apple still occupying the king position of high-end price , From middle and high-end to middle and low-end market , It has been basically occupied by domestic brands that have burst out collectively .

Although various mobile phone manufacturers are 618 Great achievements have been made in promoting China , But from the perspective of the overall market , It's past 2022 A few months ago , It is also evaluated by the industry as “ The worst in recent years ” A period of . According to the survey data released by the latest data of the China Academy of information technology , This year, 4 Mobile phone shipments in the domestic market were only 1807.9 Thousands of , Year-on-year decline in 34.2%. among ,5G mobile phone 1458.5 Thousands of , Year-on-year decline in 31.9%. Well known international research institutions Counterpoint Data of , Mobile phone shipments in the domestic market in the first quarter of this year , It's down from the same period last year 14%. There are many reasons for the decline of the market , The main reason is that the repeated impact of the epidemic has put pressure on consumption , At the same time, consumers are more cautious about buying machines 、 The replacement cycle is lengthened , It also makes it more difficult for manufacturers to increase sales . All in all , Mobile phone manufacturers are facing a severe test as a whole .

But in the context of overall pressure ,618 It still brings a bright color to the mobile phone market ： Folding screen mobile phones have become a new growth category in high-end models , And the performance of domestic manufacturers in this new model is very eye-catching , Showing a strong rising trend . Comprehensive display according to data of multiple platforms , This year, 618 period , stay 6000 Among the top ten best-selling models in the price range above RMB , Half of them are folding screens .

East of Beijing 6 month 19 Japanese 6000 Models above RMB “ Day Gang ” Take ranking as an example , although iPhone 13 Pro The series relies on the brand premium effect , The price reduction discount of more than 1000 yuan occupies the top two places in the high-end gear , But what followed 8 Large models , The models launched by domestic manufacturers still occupy 6 seats , And among them 5 All of them are folding screen styles . This grand occasion does not just occur in 6 month 18、19 Japan , But in the whole 618 During the e-commerce Festival, it has become a trend . for example , On Jingdong ,vivo, Huawei 、OPPO、 Glory and other brands of folding screen mobile phones , As early as 618“ It's a good start ” period , It has already entered the mobile phone sales ranking list TOP5 The ranks of . In the overall best-selling list of JD folding screen mobile phones , Domestic Android phones occupy TOP5 Four seats in the ranking .

This 618, Domestic folding screen mobile phones have been rising strongly .

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Huawei 、vivo Lead the race 618 Folding screen mobile phone market

The jingdong 6 month 19 Released by the day 618 Folding screen mobile phone list , Are there two folding screen mobile phone manufacturers that are very eye-catching , That is the number one mobile phone with folding screen vivo X Fold And Huawei, which has taken three places in the top ten list of folding screens .

2019 year , As the leader of domestic manufacturers, Huawei took the lead in releasing the first folding screen mobile phone Mate X when , Most consumers are still in the wait-and-see stage for this new technology . At that time, the folding screen mobile phone had novel functions , But the high price of more than ten thousand 、 And lack of maturity 、 Easily damaged technological level , Let most users “ Stay at a respectful distance from sb ”. But just 3 More than years have passed , Huawei has become the only manufacturer in the world with three folding forms , Its folding screen mobile phone is loved by users .

Take this time 618 For example, shopping festival , The performance of Huawei's folding screen mobile phones is very strong . The jingdong 6 month 19 Released by the day 618 The folding screen mobile phone ranking has reached the top ten in total , Huawei Mate Xs 2、 Huawei P50 Pocket And Huawei Mate X2 They are on the list , Huawei P50 Pocket It ranks among the top five in the list . Need to know , Huawei is on the list 3 Mobile phone ,Mate X2 It has been released for more than a year , The price is as high as 17999 element , And last month Mate Xs 2, The price is also as high as 12988 element , Last year, 12 Released in April P50 Pocket, The price is also 8988 element .

Three models are on the list 618 Huawei folding screen mobile phones on the list , The price is not low , But it is still sought after by users , Among them, Huawei folding screen technology is becoming more and more mature , The reason why the mobile phone experience is getting better , There are also reasons why users' cognition of folding screen mobile phones has improved .

Huawei outside , Another manufacturer of folding screen mobile phones vivo In this year 618 The performance during this period is even more impressive .

This year, 4 month , vivo Release its first “ Make a great achievement ” Mobile phone with folding screen vivo X Fold, As vivo The first folding screen product , It combines a number of industry-leading technologies , On screen crease optimization 、 Hinge durability and other aspects have better performance than folding screen products released by other manufacturers , And more extreme in configuration and system optimization . Take the screen for example ,vivo X fold One piece 6.53 " 21：9 An external screen and a piece of 8 " 4：3.55 Internal screen of , This is by far the largest folding mobile phone inner screen , Insert such a large screen into the body of the mobile phone as small as possible , On the one hand, it can provide users with a more enjoyable visual experience , On the other hand, it can also create more interactive experience .

Another key factor that directly affects the service life and use experience of folding screen mobile phones —— Hinge Technology . according to the understanding of ,vivo X fold Space class floating wing hinge is adopted , The hinge contains 174 Parts , And adopt liquid metal zirconium alloy 、FS53 Aviation high strength steel and other six aerospace grade materials , In flatness 、 Strength 、 Excellent performance in impact resistance, etc .

Performance aspect ,vivo X fold The configuration of the is directly full , It is the most powerful folding screen mobile phone equipped at present .vivo X fold Carrying 4nm MEP A new generation of Xiaolong craft 8 Gen1 SPU Custom flagship chips and UFS3.1 Flash memory 、 Enhanced version LPDDR5 Shipment to save , Configured with 4600mAh Long voyage battery , Carrying 66W Dual battery flash charge , And it's the first time to match it on a folding screen mobile phone 50W Wireless Flash charging .

This one is designed 、 image 、 System 、 Folding mobile phones with excellent performance in multiple dimensions such as performance , Selling price only in 8999 Yuan Qi . Super performance , Super high cost performance , Make it this year 618 The flagship , Easily capture the sales of tmall's folding screen mobile phones & Double champion in sales 、 JD folding screen mobile phone &6000 List sales of Android phones above RMB yuan & Double champion in sales , In the increasingly popular folding screen mobile phone market competition , Become the leader of domestic folding screen mobile phones .

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Folding screen will become an important weapon for domestic mobile phones to share the apple market

From the folding screen phone in this 618 From the eye-catching performance of , In huawei 、vivo And other domestic mobile phone manufacturers , The process is more mature , Better use experience , Folding screen mobile phones with more affordable prices are becoming a new choice for more and more consumers .

It is worth noting that , Nowadays, folding screen mobile phones are more and more recognized by consumers , Well known mobile phone manufacturer apple still relies on brand premium 、 Price reduction and promotion, etc “ SanBanFu ” Cultivate the market . Facing the increasingly better design of the domestic android camp 、 More and more powerful performance , Apple's loyal user base has begun to agitate .

Looking back on the recent Apple phone 2、3 The development of , It gives consumers the greatest impression , Is the same in appearance 、 Continuous closure on the system 、 As well as complacency in imaging and other technologies . When the domestic android camp is on the full screen 、 Dig Kong Bing 、 Water screen 、 As for the recent high brush and high-definition screen technology, we are constantly moving forward , Apple is still sticking to its “ Hai Ping Liu ” The design of the . In terms of images , When the Android camp continues to pursue CMOS、 The lens 、 When the technology of pan tilt anti shake is upgraded , Apple is still sticking to its “ Try to be natural ” The imaging method . When the domestic camp has strided into the folding screen era , When bringing more pleasing and comfortable visual experience to users , The apple still seems to be “ Neither ear heard anything outside the window ”, Leisurely outside the folding screen era .

so far , Although the brand premium can still support Apple's sales , But apple is becoming more conservative 、 even “ Follow Android ” situational , In the long run, it will inevitably have a negative impact on Apple's market position .

The apples here are still standing still , However, domestic manufacturers do not hesitate to devote themselves to , With the trend of leading manufacturers' collective entry into the market , Bring the folding screen market into the industrial chain and make continuous breakthroughs 、 A new stage in which new technologies are emerging . Take Huawei for example , In order to speed up the iteration of folding screen technology , Huawei has built one by itself “ Super materials lab ”, Through self built process production line , Classify the materials 、 Technology and other key fields , Users are more concerned about the weight of folding screen mobile phones , Screen flatness , reliability , Power consumption and other pain point technologies launch a breakthrough .

In addition to huawei ,vivo、oppo、 millet 、 Glory and other domestic mobile phone manufacturers are also attacking the pain point of folding screen .vivo Huang Tao, vice president of products, once said ,vivo X Fold The number of people invested in design and R & D is three times that of straight mobile phones , The inner folding machine first introduced aerospace materials , It has become the world's first folding screen mobile phone that has passed Rhine's 300000 fold tests .

in fact , Domestic mobile phone manufacturers' research on the application of folding screen technology is not limited to mobile phones , In order to better compete with apple in the consumer electronics market 、 Samsung and other foreign manufacturers compete , Domestic mobile phone manufacturers' research on the application of folding screen has expanded from mobile phone to laptop , Vehicle and other fields . In the innovative application of folding screen , It is not only domestic manufacturers that are expanding to more categories , Foreign manufacturers are also doing . It's just , Domestic mobile phone manufacturers are driven by large-scale terminals , It can promote the market-oriented iteration , Quickly complete the material 、 Update of core technologies such as process .

obviously , If Apple doesn't launch a folding screen product as soon as possible , It is not only facing the mobile phone to accept the adjustment of folding screen products , other PC The product will also be challenged by folding screen products in the near future .

The domestic mobile phone manufacturers will rely on the perfect folding screen supply chain and the first mover advantage , Keep attacking Apple , And share the market .