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The digitalization of the consumer industry is upgraded to "rigid demand", and weiit's new retail SaaS empowers enterprises!
2022-07-29 03:44:00 【Promising young 2025】
According to the authority 《2021 Retail in China SaaS Overview of the service industry 》 The report , The report points out that ,2020 Annual industry vertical SaaS The service market has reached 241.3 One hundred million yuan , Including retail SaaS The scale of the service market has reached 66.6 One hundred million yuan , Accounted for as 27.6%, Vertical in the industry SaaS The market share in the industry is the largest .2022 Years are even more unstoppable .
retail SaaS Service outlet , Enterprise digitalization is upgraded to “ Just need to ”
The retail e-commerce track is most impacted by the new model brought by the mobile Internet , The enterprise is right SaaS The acceptance and demand of services are the highest .2016 year ~2020 year , Retail in China SaaS The compound annual growth rate of the service market has reached 59%. expect 2021 year ~2025 Retail in China SaaS The compound annual growth rate of the service market is 42.1%. Huge market potential , Let retail SaaS The industry has become a new hot spot for capital pursuit , stay 2019 Annual retail SaaS Industry financing near 50 Time , Vertical in the industry SaaS Ranking first in the industry .
Midstream retail SaaS The business differentiation of product R & D enterprises is large , Diversified business models
retail SaaS The midstream of the service industry chain is divided into E-commerce retail saas service and O2O All channels saas service Two types of services , E-commerce retail SaaS Services include (1) Comprehensive e-commerce , retail SaaS Service mode : It can centralize the data management of various e-commerce platforms , Realize intelligent order processing 、 Warehouse management optimization , Reduce the error rate of order splitting , Improve the efficiency of goods sorting rate ;(2) Customized e-commerce retail SaaS service : It is mainly used in private domain platforms , Help enterprises or brands improve the stickiness of consumers , And realize the social fission of consumers through decentralized private business . The cost of cloud computing technology is reduced 、 The demand for digital transformation of the consumer industry drives retail SaaS Industry development
The cost of cloud computing technology is reduced 、 The demand for digital transformation of the consumer industry drives retail SaaS Industry development
GPU Cloud can effectively reduce the high cost of chip Services 、 Long lead time 、 Complex configuration and other effects , send GPU Centralized processing of calculation , Avoid duplication and waste of resources . Edge computing processes data through sub servers , Improve cloud computing processing efficiency , Both of them work together , Reduce the cost of using , Drive retail SaaS Service upgrade development , Rely on the upgrading of digital supply network , Leading enterprises in various industries begin digital transformation in one or more retail links , Leading the overall digital upgrading needs of all industries to strengthen , Drive retail SaaS Service development .
Retail in China SaaS Industry application differentiation 、 Service customization 、 Industry centralization development , According to the findings , More than 60% of the surveyed merchants are more inclined to choose SaaS Customized segmentation with high cost performance provided by service providers SaaS Solution .weiit use SaaS Mode to create professional intelligent retail service solutions , For retailers 、 Stores provide digital technology upgrades , Get through the online and offline barriers , Help retail enterprises achieve substantial business growth .
WEIIT--SaaS Turn new retail solutions from 5 Big dimension provides digital upgrading for retailers and stores :
1、 Build and precipitate private traffic . Through membership card 、 The integral task promotes the continuous activity of members ; Store value through members 、 Member day special 、 Cycle buying 、 The rights gift bag exploits more consumption opportunities , Achieve single customer value-added ; By carrying out fission activities 、 There is a prize for recommendation 、 Word of mouth communication realizes value fission , Precipitate business private domain traffic .
2、 Store digitization .24 Hour cloud store , Break geographical space 、 Business hours 、 Open a shop online 、 Internet Marketing 、 Online transaction ; Empowering Shopping Guides , Improve the online promotion ability of shopping guides 、 power 、 effect ; expand SKU, Except for free goods in the store , Add more headquarters products 、 Partner products 、 Distribute goods .
3、 Enable the digital function of business marketing . Depending on the weiit Developed applet 、 live broadcast 、 Short video technology through multi person puzzle 、 discount package 、0 Yuan purchase 、 Community group purchase 、 Limited time discount 、 Buy it now 、 Second kill and other activities , The headquarters sets up activities, assigns cloud stores to carry out promotional activities, or creates marketing activities independently .
4、 Meet the digital needs of shopping guides . Online lock off , Get customers online , Precision marketing , Transformation is higher , Sales data is more transparent , Unified management of customer assets , Open up shopping guide online promotion “ The second battlefield ”, Accelerate performance growth .
5、 Enable businesses to live digitalize . Headquarters brand live broadcast , Salesperson drainage , Detonate the whole country , Performance attribution is clear ; Multi store broadcast , Salesperson drainage , Detonating area , Generate brand potential ; Store self broadcast , Salesperson drainage , Regular customers buy online , Deliver it home or pick it up at the store ; By supplying anchors , Or sell goods live .
Digitalization of retail formats driven by technology 、 Intelligent , It is an important innovation of smart retail , It is also the key to realize infinite scene interconnection .SaaS New retail solutions Meet the diversified scenario needs of retailers and stores , Based on innovative research and development AI、 Enabling technologies such as cloud computing , Set up retail SaaS New model of service market .
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