Meta universe is over, Web 3.0 will be fooled again?

Spring Festival Gala sketch 《 Not yet 》, When Alan and Chang Yuan play an old classmate collecting debts from Lao Shen , Lao Shen threw it out “ Meta universe ” Concept , Call oneself “ Tossing dogs in the meta universe , Now all the big guys in the world are staring at this fat meat ”, To be the biggest dog dealer in the meta universe ,dog king.

A virtual currency with the same name dogeking Was blasted , For a time, it's over 1000%, It can be seen how crazy the market is .

The meta universe is a concept that became hot last year ,Facebook Even more desperate , Renamed as Meta, To transform into a meta universe company within five years , I wrote an article before 《 Meta universe ： Let me fool you again ！》, Expressed my point of view ： When there is no breakthrough in technology at this stage , The primordial universe is a concept that deceives people , It can work remotely 、 It's good to make some changes in the subdivided fields such as distance education . 

Facebook Last quarter results , Metacosmic Strategy Department 2021 The annual loss exceeds 100 Billion dollars , Plus people spend Facebook Less time on social platforms , Advertising revenue falls short of expectations , Causing an avalanche in share prices 23%, It can be seen that small prickles Meta The dream is still very far away .

Now? , A new concept has emerged ：Web 3.0 , This is something ？

01

Web 1.0

This is the first generation of Internet , Mostly static content , Users just browse , Read only don't write , Comment at most . The most typical is the three major portals in those years , Sina , NetEase , sohu .

Professional editors put current politics 、 sports 、 Economic news and other news become web pages , Send it online , Let netizens Browse .

The content naturally belongs to the website , Websites can advertise , Earn advertising expenses . 

02

Web 2.0

The user is no longer “ read-only ” My visitors , But participate in the creation of content .

The earliest in China was Fang Xingdong 2002 Blog China founded in , Financing up to 1000 Thousands of dollars , It is the world's first Chinese blog . 

Sina blog comes from behind , Gone celebrity 、 Especially the way of entertainment stars （ Such as Xu Jinglei 、 Han Han ）, All of a sudden it was on fire . 

This form of blog , The content is still quite long , Only a few users can create content , Although you can pay attention to the author , Mainly still 1 Yes N In the form of .

Web 2.0 The real fire is microblogging 、 WeChat friend circle , Short video , The writing threshold is lowered , Anyone can create content , And spread in a social network .

But let's think about it ,Web2.0 Content created by users in the era , Who are the real beneficiaries ？

Microblogging, of course 、 WeChat 、 Tiktok 、 headlines 、Facebook、Twitter、YouTube These giants , They use this content to achieve amazing advertising revenue , But how much of this advertising revenue goes to the creators ？ 

I posted an article a year ago 《 good heavens , I made it 8000 multivariate ! Give everyone a big red envelope ！》, It's mentioned in it , My article was read 400 More than ten thousand times , Advertising revenue is only 8000 Multiple blocks , Less than... Per thousand readings 2 Yuan .

Content creators are completely eating the leftovers of giants , Platform giants occupy the value created by hundreds of millions of users for free .

（ Of course , This is just an income model , When there's a IP in the future , Take the ad yourself , Carrying goods is another kind of ）

stay Web2.0 Time , We can't control how data is stored , In theory, the platform can toss as it wants , Because the data is controlled by them .

03

Web 3.0

It's easy to think of Web 3.0( It's also called Web3) What's it for , It's user created content , And the ownership clearly belongs to the user , Become a user's digital asset , The income generated belongs to yourself , Or you can assign .

Web 3.0 It's a decentralized network , It's based on blockchain , such as Web 3.0 Social networking platform Lens Protocol, Every article or picture you post on it , All are NFT, Only one copy. , No one can copy , You have full copyright , This is your asset .

This is really a beautiful vision , think about it , All the benefits I can generate from this article belong to me , Except for me , No one can delete , It's so cool .

But if you search Web 3.0, It is found that most of the people who discuss it are blockchain and coin circle , Does it feel a little wrong ？

Not only do we feel wrong , The gods of all walks of life were early in Twitter There was a lot of noise in the .

One of the famous venture capitalists a16z yes Web3.0 The strong backing of , Its flag bearer is mark · Anderson （ Founder of Netscape browser ）,a16z Invested a lot Web 3.0 project , Covering almost every major track , And constantly output articles and opinions , by Web3.0 bang the drum for sb .

The opposition forces also show no weakness , Yes Twitter Founder jack · Dorsey ,SpaceX And Tesla's CEO Elon · Musk et al .

jack · Dorsey ： The existing Web 3.0 Tools do not achieve the goal of decentralization , Power will only come from today's technology giants （ Such as Facebook） Move to Emerging Venture Capital （ Such as a16z） In the hands of .

Elon · musk ：Web3.0 The popularity of the concept is just a way of marketing , Someone saw Web3 Did you? , I didn't see it .

Professor of law and technology at Cornell University James Grimmelmann： The development of the Internet has been struggling between division and concentration , When it is too extreme in one direction , The recoil will try to pull it in the opposite direction ,Web3 But it represents an idealistic spirit of technicians . Blockchain will eventually appear in the toolkit for building the next Internet , But that doesn't mean the Internet will build around them .

All in all ,Web3.0 It's in the clouds , It's hard to see , I personally think blockchain based Web3.0 May develop in some areas , But I want to kill those Internet giants now , unlikely .

（ End ）

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