The digital collection market has just begun

IP Activate digital collection    Confirmation of digital assets

Many users still have doubts about the digital collection chain 、 The risk avoidance of the market is not clear enough . This still needs to be further regulated by policies on the application side .

Here's the thing to watch , The digital collection technology under the refinement and development of blockchain is also the engine to accelerate the integration of digital economy and cultural and creative industries .

 

Yingyanqing, vice president of Zhejiang Jinke tomcat, said , Tom cat is very optimistic about the benefits of the digital collection market to the copyright cause . Tom cat has a global reputation IP“ Talking tom cat family ”, Combined with the product copyright certificate 、 A new way to play the digital collection business , Carry out multi-level layout .

Review tom cat's journey to the digital collection , last year 12 month ,“ Talking tom cat family ”IP The limited edition digital collection card with the theme of Tom cat's flying car was jointly launched with the only art and officially put on sale , limited 25000 Share . By the tom cat family IP Fans and fans of digital collections , The rush to buy digital art collections made the digital collection cards sold out immediately after they went online .

This month, , Tom cat family united the only art platform , Launch the yuan universe Dragon Boat Festival gift box yuan, which is mixed with Chinese traditional festival culture · Soup digital collection . Tom Cat gradually builds and explores the digital culture economy , It has proved the brand influence of Tom cat family with the good results of almost sold out .

With the surge of digital economy , Digital collections are deeply integrated in the form of art IP, Give Way IP Value and connotation can be extended , And endow digital copyright with deeper value .

Yingyanqing shared , The company revolves around IP+ Digital collection ecological operation development , The current strategy for releasing digital collections is to drive them in a planned way , And design personalized creative content for the issued cards .

Since the proportion of male users on the digital collection platform is much higher than that of female users , Tom cat's first digital collection is to promote tom cat with a cool flying car modeling series IP family , And through four card upgrade playing methods to upgrade the collection card , Make the digital collection richer , Loved by fans .

As a whole , Tom Cat explores digital technology in depth , Empower IP assets , Hope to become a content provider of metauniverse . future , The company will produce more original content 、 video 、 The movie , And use virtual human technology to pour IP, Deepening and widening IP influence .

Tom Cat plans to borrow the upgrade of the contents of the collector's edition 、 Digitalization of cultural and creative products , Develop the digital cultural and creative market , Enhance the richness of application scenarios , Explore the diversity of digital collections .

Looking forward to the future , In addition to being a content provider , Tom cat's goal is to become a deep participant in the Digital Collection Community .

In addition to obtaining commercial value , Tom cat will inspire the whole community around , Development is more growth oriented 、 Coherent non chain game development . It aims to make users 、 The connection between the yuan universe and the digital collection can be closer , It also allows users to be more immersed in the meta universe . Finally, digital collections can be embedded in digital scene applications , The goal of giving full play to the value of digital assets .

The good play has just begun

Yingyanqing, vice president of tomcat, said , At present, the digital collections launched by the company are customized props , Is exploring the combination with the game , For example, return these prop images to the game . However, after adding such rights confirmation technologies as digital collections , Doing so may violate the privacy provisions set by some countries for the game .

For Tom Cat , The core demand is to make users who collect digital collections connect with game users . Around this main line , The company will actively explore some content forms , Such as variety show 、 Short video, etc . Through these things , Let the digital collection become the symbol of circle users , Or spontaneous recognition .

 

Facing the future Web3.0 Time , The game and social interface will become more and more blurred . Using the technology behind the digital collection , To protect the scenes and playing methods created by players , This is the scene that fengcuiting, chief analyst of Cinda securities media Internet and overseas, is looking forward to .

Zhenghualiang, the managing director of dunhong assets, pays more attention to liquidity . He said , I'd like to see the bottom layers of different games open up , Let digital collections circulate in different game worlds .

Circulation is crucial to digital collections , But the current domestic mainstream distribution platform , There are many restrictions on convection . For example, Tencent magic core does not support the digital collection transaction between users . As for Ali Jingtan's support for increasing , Secondary transactions are not supported .

Regarding this , Zhenghualiang believes that the current regulatory policy has not explicitly prohibited second-hand transactions . To prevent speculation , Regulators can conduct dynamic mediation through taxation .

He thinks that , There may be two forms of secondary trading market in the future . The first one is , The issuing platform cooperates with the cultural property exchange ; The second kind , The state issues licenses to specific platforms .

At present, the development of the digital collection market , Indeed, it has exceeded the expectations of the industry , Some policies and regulations need to be improved . If the policy-making process , Be able to absorb suggestions from the industry , Then the whole industrial environment will become more friendly .

Yingyanqing thinks , Practitioners are both participants in the digital collection market , He is also a defender of order . I hope to work with policy makers , Promote the development of the industry .

In the domestic market , The digital collection industry is in a period of rapid growth , The play is just beginning .