Why many new websites are not included by search engines

Preface : When doing website optimization , The website has been online for one month 、 Three months 、 Even longer , Are not well included or not included , Webmaster friends should all know , New station goes online , Baidu will have 3 Months of support , if 3 After months of internship, there is still no Baidu collection, so it is necessary to check whether your website has the following problems .

The newly launched website has not been included by the search engine for a long time , So we first have to see if the website has been crawled by the search engine spider

One 、 When a spider doesn't crawl a website This is a common situation , The newly launched website itself is weak , There is no external chain foundation , Even the webmaster didn't submit the link to the search engine , So how can spiders find your website ?

So when I check the log, I find that there are no spiders crawling the website , At this point, what we have to do is very simple , I believe every webmaster has his own baidu account , That is to submit the website link to Baidu through Baidu webmaster platform .

If it is submitted, it can be optimized according to the normal website SEO Optimization means to optimize the website .

Two 、 When the spider has captured the website but not included it This is a special case , The following points may lead to 1. Website domain name is not good This is a rare condition , But I have met . My friend bought an old domain name himself , At that time, I used this domain name as a website , After the website goes online, it is also submitted through the webmaster platform , Basically, it is updated every day , Normal to submit , But a month later, I found that Baidu didn't even include the home page , but 360、 Sogou and other search engines have been included , And they all have very good rankings , So the friend went to check the history of the domain name , It turns out that the domain name was previously used by Baidu K Stand by , And still do gray industry .

So if this happens , You have two options ：

First, give up the domain name , Buying a domain name again The second is not to do not include the site's search engine

2. The overall content of the website is not high-quality

This is more common than the website domain name . Many webmasters of new stations are mostly Xiaobai , Don't know how to optimize , Only know to send articles to update the website , Send out the chain to expand the link channel , But these little white people don't know how to layout web pages , This may lead to poor page quality , So bad that even search engines are too lazy to include , This situation requires the webmaster to revise the website page , Optimize website pages , Good keyword layout .

3. It may be that the search engine is adjusting

Search engines are not static , If it doesn't change, it will become a tool , So the search engine is changing all the time , Are being updated , So maybe when your new website goes online , Search engines are adjusting , As a result, your website was not included at the moment , This situation is very difficult to encounter , If encountered , You can quietly wait for the search engine to adjust and submit , Or you can give feedback , Remind them to include your website .

4. There are not enough external chains , Not good enough

There are a group of webmasters , Often buy some old domain names at a high price , Or the domain name with high external chain , These domain names come with a large number of external chains , Compared with the newly registered domain name , It has a big advantage .

The new station needs a lot of time and energy to accumulate the external chain in the early stage , The outer chain is also the medium to attract spiders , Therefore, the construction of external chain is insufficient , Spiders don't grab frequently .

5. The content is insufficient

Always said “ Content is king ”, High quality content , It is an important part of Baidu's evaluation website . because SEO It depends on the machine to retrieve the content . If not included , Whether the following conditions of your website ：

1, The whole station is full of collected data

2, It's all draft washing , Pseudo original data

3, The original article does not solve the user problem

4, I have no intention of talking about hydrology

Such as ： You only sent 10 An article , Plus 7788 other pages , The spider grabbed 70 A page . But then because your is not updated , Spiders have nothing to catch , This is also the reason why it is not included .

But if you can't write it yourself , Go collect , Made the first mistake again , Cause quality problems .

I did it myself ,4 collection ,3 Pseudo original ,1 original .

Then persevere .