Two indicators for determining the value of points to the business

In the current marketing market , We will find a strange phenomenon , That is, the behavior of businesses is more aimed at users , It is no longer the same as before , Why is that ？ This is because the development of science and technology has promoted the decline of manufacturing costs , As soon as the cost goes down, more and more goods become available , In this way, the product has no core competitiveness in the hearts of users , If the merchant still carries on the marketing according to the commodity , Then you can't get to the heart of the user , It will eventually lead to unsalable goods , So businesses now focus more on operating users , Instead of running the goods .

For user operation , Many businesses may have a headache , It is not so easy to find the user operation , What businesses have to face is how to compete with their peers ？ How to activate users ？ How to convert users ？ If these problems are not solved , So even if the business knows who the operation target is , There is no way to achieve the goal , So finding the right way is the best .

Through the above , We find that businesses have a headache for user operations , Don't know how to do it ？ I don't know how to achieve my goals ？ In fact, this is a good solution , Businesses want to avoid competition with their peers , Then you can't go to the public domain for marketing , What is needed is to establish a private domain traffic pool for exclusive individuals , Centralize users to operate , This is more time-saving and labor-saving , At the same time, after establishing the private domain traffic pool , Businesses need to adopt an integral system to operate private traffic pools , In this way, the business objectives of the business can be achieved , What businesses need to pay attention to is the operation of points , It is the key to achieving the goal , Many businesses only know that points play a guiding role , However, the value of points to the business is not clear , Based on this , So today, Xiaobian will tell businesses about the two indicators that determine the value of points to business , Let merchants accurately recognize the value of points , In this way, businesses will pay more attention to the operation of points .

The two indicators that determine the value of the points to the business are ： Points usage and crowd usage , These two indicators are used to determine the value of points to the business , Let's take a look at these two indicators in detail , Let the business have a clear understanding .

Index 1 for determining the value of points to the business ： Utilization rate of points
The concept of point utilization rate refers to the number of points used by users in the period divided by the stock points issued in the period , Multiplied by 100%, The popular point will refer to the user's integral utilization rate in the cycle , This indicator allows us to clearly understand the frequency of points used by users and the popularity of points , Or the degree to which users meet their needs , If the use rate of points is high , Then we can know that the value of points to the business is very high , If the utilization rate of points is low , That means the value of integral is not high , This is the first indicator to judge the value that points bring to the business .

Indicator 2 for determining the value of points to the business ： Population utilization rate
Crowd utilization refers to the number of users who use points in the period divided by the number of users who hold points in the period , Multiplied by 100%, Generally speaking, it depends on how many people are using points , If there are a large number of users using points , So it means that points are popular , Bring higher value to the business , If the number of users using points is small , That means the value of the integral is not high , This is the second indicator to judge the value that points bring to the business .

The two indicators that determine the value that points bring to the business are those mentioned above , Merchants must pay attention to the use of points in the operation of the points system , It is very critical , Directly affect the achievement of the final goal , Businesses should be clear about this .