Product Manager: job responsibility table

For product managers who have been engaged for a long time , Know the job hierarchy on the career path of product managers , What kind of capabilities are needed at each level , What stage of your current ability , What is the key direction to enter the next stage , You need to position yourself , By understanding these levels , Plan for the future , We can get twice the result with half the effort .

The position of product manager is different in different companies , The required capabilities may also be different , The levels listed below 、 The main responsibility is to give the product manager a general description of his product position level and ability , For reference only .

The technical level is technical post , Mainly through professional technology to achieve the polishing and innovation of products .

The management level is management post , Mainly responsible for the team 、 Daily management of the Department .

Technology level	duty	Management hierarchy
Product Assistant / Commissioner,	Establish a complete understanding of the product , Including product skills 、 Product thinking 、 Product needs 、 Overall process, etc
	Assist the product manager , Complete the detailed optimization tasks assigned by the leaders , Do some chores .
Primary product manager	Inform the points to be optimized , Complete the optimization task , Realize the improvement of product performance .
Intermediate product manager	Inform the product data to be improved （ Such as road strength 、 Use scenarios 、 User experience ）, Be able to actively analyze and determine which features to optimize , Realize data improvement .
Senior Product Manager	Be able to achieve key business objectives , Identify critical paths 、 Core function points , Achieve business / Data target
Senior Product Manager	Have the ability of product planning	executive director
	Identify key business data based on 、 extract 、 analysis
Product experts	Can from 1-100 Operate and develop products	The manager
	According to the market 、 Business environment , Control the rhythm and critical path of the product , Polish out the core value points
Senior Product Expert	According to the channel 、 Flow characteristics to optimize 、 Operating products , Expand the number of users of the product .	Senior Manager
	In the user experience 、 cost 、 Find opportunities and balance in income
	Have their own ideas and vision for products , And can affect the development direction and operation strategy of the company
Senior Product Expert	Be able to lead some pioneering products or strategic projects	director
	Be able to , Find opportunities and entry points

Advanced table of product manager's ability

In general, it can be divided into five major stages ：

Product foundation stage

The most basic ability of product manager 、 Product base . From entering the position of product manager to senior 、 Senior product managers are constantly doing demand analysis 、 Competing goods analysis 、 The product design 、 Interaction design , Through this continuous process , Constantly improve their understanding of needs 、 Requirements translate into effective design capabilities 、 The feeling of the product and the understanding of the product .

Product deepening stage

After fully mastering the basic capabilities of the product , It is about to enter the product deepening stage , This stage is closer to the essence of the product 、 Closer to the user . Through the research of users 、 Extraction and analysis of business data , Let the product manager experience the product 、 In terms of product capability 、 Have a deeper understanding of product value , And translate it into product demand . At the same time, through competitive product analysis 、 User Research 、 Product data analysis 、 Market analysis , Provide decision-making basis for the product manager in the overall planning of product capability .

Product expansion stage

The product has been completed 0-1 The process of , Now we need to operate our products , Make products from 1-100 Advanced , And from the understanding of users 、 The understanding of products extends to the understanding of the industry , Know the positioning and objectives of products in the industry , Discover and find new business value of products . At this stage, the product manager has begun to care about the profitability of the product , product （ goods ） Business model of 、 Business capability is one of the most important capabilities of products , Is the premise of whether the product will continue to be invested , Directly affect the product life cycle .

Siege stage

Your focus at this time is to lead the team to expand market share 、 Building products / Brand influence 、 Innovative business model .

You have to work for the company 、 For the Department 、 Be responsible for the performance objectives of the product .

Zhideng peak stage

It's forward-looking 、 Have the courage to try 、 Redefinition 、 Make rules . This stage is usually natural . This is not so much a stage , Rather, this is a starting point . Real God level products , It's all in “ It's forward-looking 、 Have the courage to try 、 Redefinition 、 Make rules ” Starting point on , Then go through the product foundation stage 、 Deepening stage 、 Expansion stage 、 Occupy the market , Finally, it becomes an insurmountable mountain .