How to improve the content quality of short video, these four elements must be achieved

How to optimize the content in the environment of short video , Improving the quality and value of short video has become an important issue for all creators . Xiaobian will tell you how to improve the content quality of short videos , What needs to be mastered 4 Elements .

1、 Eye power

To make a short video, you must retain users in the first few seconds , So when creating, you must do the first few seconds very well , Your work can have a certain completion rate , So as to gain more recommendations , You can improve the eye-catching power of short videos , Improve the effective viewing rate of the audience .

2、 A sense of communication

The field of short video is different from graphic 、 Products, etc. . It is characterized by , Creators can make full use of audio-visual resources to interact with users , Convey emotional temperature and content information transmission . therefore , The content of short video is not only the change of content form , It should be a comprehensive upgrade of emotional communication and information transmission interaction .

Use appealing keywords to interact with users , Guide users to like and pay attention to 、 Comment sharing and emotional communication , So as to realize information transmission . Interactive communication is an important part of improving video quality , It is also the main factor for video to enter the next traffic pool , We must attach importance to ！

3、 Internalization

Chinese short video users are gradually covering online shopping users , Through short video , Businesses can deliver content to users 、 The value of commodities and the desire of consumers . However , The mechanism of sliding up and down of short video platform leads to its “ Wandering ”“ Kill time ” Characteristics , Usually consumers do not come with fixed needs , Even if you see the content, you may not be able to understand and accept the content value of short video delivery . therefore , The short video should make the audience understand and accept the content value , The information provided in the short video needs to be carefully processed .

4、 Identity

Generally, we go from receiving a kind of information to making a decision , There are two cases . There is demand for rational acceptance of value to form internalization , Further decision ; It forms a sense of identity through the influence of emotional factors such as a preference for something , Promote decision making .

Short video users will also be affected by emotional factors and produce consumption desire and behavior , This means that the human settings in the short video 、 A sense of interaction 、 gratification 、 Factors such as content value will also make users have preferences and recognition, and then make decisions . therefore , The short video should make the audience make decisions because of preference and identification , We need to start from the psychological satisfaction of the audience , Poke user pain points .

Finally, if you are lack of materials, you can still use the relevant we media tools , For example, Yi Zhuan , Yi Zhuan is a necessary tool for US media people , You can quickly find materials , Provide some creative inspiration for your works .