"More Ford, more China" saw through the clouds, and the orders of Changan Ford's flagship products exceeded 10000

        Constantly seeking market opportunities changan ford , Finally in the car market “ Meet me ”.

        Official data show , Listing only 48 The new generation of heaven mondeo The accumulated orders have broken ten thousand . This is hard won when various industries are impacted by the epidemic . Especially for Changan Ford for , After a period of “ Low shock ” after , The performance of the new generation Mondeo is like “ Pull away the clouds and see the blue sky ”, It has not only become the pillar of Ford brand in China , Even more will be “ ford ” The name of is brought back to the key position of the core market .

        be relative to The public brand magotan 、 passat It's steady , camry 、 The accord “ Two fields ” Economical and practical , With “ new ” The broken new generation Mondeo let consumers see that once “ America, Japan and Germany ” It is the shadow of three pillars in the intermediate car market . Especially the new generation Mondeo 5 The insurance data of last month leaped to the top of the mid-level auto American series NO.1“ One group, two fields, three new Mongolia ” A new competition pattern has been formed , Maybe it's time to go back , The signal of Chang'an Ford returning to the mainstream track .

        Products are more Chinese Technology is more Ford , Popular genes are born with

        Being able to solidify thinking is most obvious , And the medium-sized car market, which is quite in volume, has regained the recognition of consumers , In the current market environment, it is not a matter of working hard .

        This requires enterprises to meet the needs of users 、 Product definition and models Breakthroughs have been made in competitiveness , To stand out from a group of homogeneous models , Let more people see 、 Understand and ultimately choose this product .

        But it's not easy ？ In this market , You can find something big enough 、 The configuration is high enough 、 Various models with strong power , As a result, the space left for the latecomers is quite limited , Not to mention the cost “ Hard bar ” Next , Whether the technological advantages of the enterprise can be maximized . So that's why , For several years, there has been no disruptive change in the intermediate car market .

        go by the name of “ The king of the scroll King ” A new generation of Mondeo , It is the only intermediate car that can change this situation in recent years . And the root cause behind this is most worth exploring , To sum up, it can be attributed to one thing ： The explosion of enterprise potential energy .

        The creation of popular models has never been achieved overnight , be based on “ Even more More Chinese ” Ford China 2.0 The strategy is gradually deepened , Changan Ford has been catering to the needs of Chinese users , And the technical system is becoming more and more advanced to compete in the Chinese market .

        A new generation from inside out fox , And then to the sharp edge of a small fineness 、 edge 、 Explorers “3E Combine ” Are becoming more and more lethal in the market . Until today, a new generation of Mondeo , It can be said that it is the result of the complete explosion of the potential energy of the enterprise .

       15.98 ten thousand -21.68 The price of 10000 yuan is enough for the target users to be overjoyed , At the same time, it's not like the Korean system 、 In the same way as in the legal system, the low price is exchanged for the low price . In contrast , The new generation Mondeo is full of “ Leapfrog equipment ” The sincerity of the competing models is literally rubbed on the ground , Like the kung fu master yeman “ Can play , And martial virtue ”.

       2945mm The riding space supported by wheelbase is in direct pursuit “ Old flagship ” Taurus , All equipped with Ford 2.0T High power engine +8AT Automatic transmission , Add a large number of aluminum alloy moving parts to create 6.5 Breaking 100 seconds and the best driving experience at the same level . Even with Ford global technical standards contrast , The new generation Mondeo created for the Chinese market is also the top level , What do you think “ It's delicious ”.

        Driven by the strong technical reserves of Changan Ford , The new generation of Mondeo, an ace product, can make innovations everywhere , Create an innovative experience for consumers with hard core technology .

        One generation ahead of its peers FNV Technical foundation of intelligent Internet whole network architecture , In the two decisive aspects of intelligent cockpit and intelligent driving, it is the same as the competitive level of intelligent electric vehicles . In particular, it can receive the road information ahead and avoid congestion , In fact, it has stepped into the ranks of high-level auxiliary driving ahead of schedule , take “ future ” Spoilers in advance to reality .

        Trunk felt made of bamboo fiber , It not only has better sound insulation and shock absorption effect , biodegradable 、 Non polluting material properties , It also responds to the world environmental theme of harmonious coexistence between man and nature , In terms of enterprise values, it also reflects the pattern of international first-class brands .

        And don't forget , In the new round of purchase tax reduction policy , All new generation Mondeo models can enjoy the preferential policy of halving the purchase tax , Taken together, it can save consumers 7000-9000 element . Considering the final hand price and the competitiveness of the models , With the help of policy “ A heart strengthening needle ”, The new generation Mondeo can be called excellent enough and sincere , Even said “ Refresh the user's understanding of the joint venture vehicle ” Too much .

        Put respect first , Changan Ford has upgraded its software and hardware

        The sales volume of an automobile enterprise has climbed from the trough , The indispensable nature is a key product with strong fighting power . But as long as it's not a temporary pleasure , But to get out of the trough completely 、 Seek long-term stable development , We must establish “ Can fight a hard battle ” Operation and service capability .

        It's like writing numbers , Good products are digital 1, The power of marketing and channels is just like in 1 Keep adding 0. If there is only one 1 Just put it there , Then it will not be able to compete with anyone .

        Here's the thing , Ford China proposed three years ago 2.0 The strategy is far sighted enough . In addition to introducing the advanced technology of Ford brand as soon as possible , Marketing and channel upgrading have always been an important part of Changan Ford dictionary .

        With the launch of this new generation Mondeo trump product , Changan Ford has always been consistent “ Treat guests like relatives ”, It is also taking advantage of the potential energy of the enterprise to implement the service upgrading , Ensure that users are free from worry in the whole process The car Experience .

        For the after-sales field with the most concentrated vulnerabilities in the industry , Changan Ford “ Customer focus ” Our service tenet is obvious to all , Not only the first to launch “ After sale original parts are guaranteed for life ” service , Avoid the biggest worry at home , At the same time, it is optimized layer by layer in the service field , So far, it has been launched to include maintenance 、 Road rescue 、 make an appointment maintain 、 Used car replacement 、 Door to door pick-up and delivery of cars, etc “ Four hearts ” service .

        Besides , From the enterprise level, it can also provide a series of value-added services and emergency rescue plans for special events , The scope and service standards are more powerful than new forces , It also makes users feel warm and sincere at the moment of the epidemic . Of course, it can also be foreseen , Even after the outbreak has dissipated , After the normalization of life , Changan Ford's service standards will also be model level .

        Have affordable , A trump card product with sufficient strength and hard core , There are no shortcomings in the service system , It's like sleeping on a pillow , You can get what you want . The effect of this series of operations will eventually be fed back to the brand sales , It is difficult for users to increase their recognition and trust .

        At the end ：

        at present , Changan Ford has more than one trump card 1 Zhang . In addition to the new generation Mondeo which is in a period of rapid development , The new Fox, which switches from a three cylinder engine to a four cylinder engine, will be officially launched at the upcoming Chongqing auto show , The new explorers are also on the road .

        The significance of launching the product offensive is obvious , That is to say, we already have a lot of “0” On the basis of , Continue to expand the front-end numbers “1”, Gradually release the real technical potential energy and product potential energy of Changan Ford brand .

        I believe that with more and more growth points , A firm “ Even more More Chinese ” Changan Ford of faith will not only reap the great fruit of Mondeo . When the , Changan Ford, which has multiple attack points, will really welcome “ Return to the mainstream track ” The day of .（ source ： One car ）