New media content output method - short video

With the rapid development of Internet , The ways of enterprise marketing and operation are becoming more and more diversified . Short video is an important content output method of new media .

With the rapid development of Internet , The ways of enterprise marketing and operation are becoming more and more diversified .

Today's new media is headline 、 One o'clock 、 sohu 、 WeChat 、 Microblogging 、 Short video and other media . Short video is an important content output method of new media .

From the perspective of general trend , Enterprises' demand for short videos will continue to grow . New media is a form of media . before , We watch TV through cable network 、 Listen to the radio , Read newspapers through paper media 、 Reading magazines . Now , We are based on the Internet , Through the computer 、 Search on mobile phones and other terminals , Watch videos 、 Listen to the music 、 Chat with people 、 Look at the article . Newspapers are the media channels of traditional media , Short video is the media channel of new media . Short video operation is actually to let more people know about enterprise short video accounts through new media channels and means , Realization Enterprise marketing promotion The goal is .

Short video IP Account creation The process is as follows ：

• Enterprise core positioning

Positioning ： Create a sustainable creation and realization path .

Core positioning through self analysis 、 Competitive product analysis 、 User Research , Identify vertical areas , Focus on specific content .

• Style and content output form

Determine the name and avatar , Pay attention to editing and score , Color 、 Language and style

• Topic selection and content creation

The essence of short video is to make products rather than works , We need to focus on the target users to produce valuable content .

• Fan growth

Continue to realize and obtain customers , Making profits is the ultimate goal of doing business .

• Product realization

Bring goods or guide physical stores .

• Data analysis

For account data 、 User data 、 Monitoring of behavioral data , By analyzing the reasons behind the data , Optimize iteration account 、 Content and Cash in route .

  The new media , It's a insist “ Everyone is IP We-Media 、 Everyone is the anchor ” Of 、 An entertainment ecological platform for all users to serve users . Under the premise of providing new marketing increment for enterprises , Build for major enterprises “IP Short video new media ＋ Turn cultural products into commercial value ” The platform of , Let the enterprise ecosystem continue to flourish , Realize the value recognition of users for the enterprise .