Chapter 10 project stakeholder management

What is stakeholder management (P-377)— master

** Project stakeholder management （Stakeholder Management）：** Requirements for project stakeholders 、 Identification of hopes and expectations , And meet their needs through communication management 、 The process of solving its problems .

One of the project stakeholder management processes “ Identify stakeholders ”（ Start the process group ）P-378

** Identify stakeholders ：** Identify all personnel who can affect or be affected by the project 、 A group or organization , Analyze stakeholder expectations and impact on the project .

The role of this process ：
Help the project manager to establish appropriate attention to various stakeholders or stakeholder groups .
It should be in the interest of the stakeholders 、 Influence and degree of participation in the project
Stakeholders should be identified throughout the process , Regularly review and update .

Identify stakeholders — Input ： Procurement documents （P-379）– master

All parties to the contract are key project stakeholders . Other interested parties should also be （ Such as suppliers ） As a project stakeholder .

Identify stakeholders — Tools and technology ： Stakeholder analysis （P-383）– master

** Stakeholder analysis ：** Identify stakeholder interests 、 Expectation and influence , And link them to the purpose of the project .
Stakeholder analysis also helps to understand the relationships between stakeholders so that they can be used to build alliances and partnerships , Increase the likelihood of project success .
At different stages of a project or phase , Different influences should be exerted on the relationship between stakeholders .

Steps for stakeholder analysis （P-384）– master

Stakeholder classification model （P-384）– a key

Identify stakeholders — Output ： Stakeholder register （P-379）– master

Project stakeholder management process II “ Planning stakeholder management ”（ Planning process team ）P-379

** Planning stakeholder management ：** Based on the needs of the stakeholders 、 Analysis of benefits and potential impact on project success , Develop appropriate management strategies , In order to effectively mobilize stakeholders to participate in the whole project life cycle process .

The role of this process ：

• Provide a clear and actionable plan for interaction with project stakeholders , To support the interests of the project .

Stakeholder management is to establish and maintain a good relationship between the project team and stakeholders , In order to meet the various needs and demands of stakeholders within the project boundary .

Planning stakeholder management ---- Based on the needs of the stakeholders 、 Analysis of benefits and potential impact on project success , Develop appropriate management strategies , To have
Effectively involve stakeholders throughout the project life cycle .
The role of this process ：

• Provide a clear and actionable plan for interaction with project stakeholders , To support the interests of the project .

Stakeholder management is to establish and maintain a good relationship between the project team and stakeholders , In order to meet the various needs and demands of stakeholders within the project boundary .

Planning stakeholder management — Tools and technology ： Analytical techniques （P-384）– a key

Planning stakeholder management — Output ： Stakeholder management plan （P-380）– master

Stakeholder management plan ---- Define the management strategy required to effectively mobilize stakeholders .

In addition to the information in the stakeholder register , The stakeholder management plan usually also includes ：

• Required and current involvement of key stakeholders ;
• Scope and impact of stakeholder change ;
• The interrelationship and potential intersection between stakeholders ;
• As the project progresses , Methods to update and optimize stakeholder management plans
• Stakeholder communication needs at this stage of the project
• Information that needs to be distributed to stakeholders , Including language 、 Format 、 Content and level of detail ;
• Reasons for distributing relevant information , And the possible impact on stakeholder participation ;
• The time frame and frequency of distributing the required information to stakeholders ;

The project manager should be aware of the sensitivity of the stakeholder management plan , And take appropriate precautions

The third part of the project stakeholder management process “ Managing stakeholder engagement ”（ Execution process group ）P404

** Managing stakeholder engagement ：** Throughout the project life cycle , Communicate and collaborate with stakeholders , To meet their needs and expectations , Solve the actual problems , The process of promoting the reasonable participation of stakeholders in project activities .

The role of this process ：

• Help the project manager improve the support from stakeholders , And minimize stakeholder resistance , Significantly improve the chances of project success

Managing stakeholder engagement includes the following activities ：1、 Mobilize stakeholders to participate in the project at the right time ;2、 Managing stakeholder expectations ;3、 Identify and address stakeholder concerns that are not yet a problem as early as possible , In order to assess the relevant project risks ;4、 Clarify and resolve identified issues

Managing stakeholder engagement — Input ： Change log （P-381）– master

The change log is used to record changes that occur during the project . These changes and their impact on the project timing should be discussed with the appropriate stakeholders 、 Communicate the impact of costs and risks

Managing stakeholder engagement — Tools and technology ： Interpersonal skills （P-384）– master

Apply interpersonal skills to manage stakeholder expectations , for example ： Building trust 、 Resolve conflicts 、 Listen actively 、 Overcome resistance to change

Managing stakeholder engagement — Tools and technology ： Managerial skills （P-385）– master

Apply management skills to coordinate all parties to achieve project objectives , for example ： Guide people to reach a consensus on their goals ; Exert influence to support the project ; Negotiate and reach a consensus ; Adjust organizational behavior , Acceptance of results .

Managing stakeholder engagement — Output ： Problem log （P-381）– master

• The problem log should be dynamically updated with the emergence of new problems and the resolution of old problems .
• Three elements of the problem log ： problem 、 Those responsible 、 Settlement period
• Problem logs are used to record and monitor the resolution of problems . It can be used to facilitate communication , Ensure a common understanding of the problem .

Project stakeholder management process IV “ Control stakeholder engagement ”（ Monitoring process group ）P-382

** Control stakeholder engagement ：** Overall oversight of project stakeholder relationships , Adjust strategy and plan , To engage stakeholders in the process .

The role of this process ：

• As the project progresses and the environment changes , Maintain and improve the efficiency and effectiveness of stakeholder participation activities .

Project stakeholder management ----ITTO Summary