HR SaaS is finally on the rise

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When the epidemic continues and repeats 2021 year , The digitalization process in China is speeding up again , Digital exploration and practice superimpose tradition IT The aging of technology accelerates the industry SaaS turn . stay HR Within industry , Tradition HR Software installation is difficult 、 The cloud turns faster ,HR SaaS It spread like a prairie fire , Promote the continuous acceleration of industrial digitalization .

Back to the industry , industry SaaS The greatest benefit of speeding up , The whole industry is no longer right SaaS Respond with suspicion , Turn to embrace SaaS New opportunities .

Late HR SaaS tuyere

According to relevant industry data ,2020 In, the overall cloud service market in China reached 2316 Billion , among HR SaaS The market scale is 27 One hundred million yuan , It's up from last year 39.7%, at present HR SaaS The overall penetration level is low , There is still much room for growth in the future . According to iResearch consulting, it is estimated that ,HR SaaS The market size is expected to be 2025 reach 142 Billion . Behind the accelerated expansion of industrial scale , It has something to do with various market changes .

From the perspective of the labor market , The labor force population is increasing and talents are in short supply , Promote the value of digital management tools . In terms of labor force population , China is much higher than the United States 、 Germany 、 Japan and other developed countries , Number one in the world . according to 2019 Data from the National Bureau of statistics show that , The total labor force population in China is 8.1 Hundreds of millions of people , About the total population 57.9%. meanwhile , The domestic tertiary industry is increasing year by year , It has gradually become a key area to absorb the employed population , It is also an important service field of human resource management . meanwhile , Enterprises' demand for talents “ In short supply ”, More let HR SaaS The value of tools is highlighted .

From an enterprise perspective , Customers' demands for themselves become more and more clear , More online recruitment and office demand scenarios , It has stimulated large customers and small and medium-sized customers to HR SaaS The needs of . In the application scenario of enterprise human resource management ,HR SaaS Cover recruitment management 、 Core human resources management 、 Training development 、 Talent management 、 Talent assessment 、 Organization development and other whole chain services , It can basically meet all the needs of enterprises for talent selection .

Besides ,HR SaaS It also plays a very important role in improving the efficiency of enterprise recruitment and selection . such as , In the recruitment process ,SaaS Tools can integrate structured tags , To speed up the efficiency of resume screening ; At the core of human resources , Statistical errors can be reduced through deep data mining , Help enterprises develop in a multi-dimensional and coordinated way ; In terms of performance management , Improve organizational effectiveness through effective online data …… in addition , The rise of flexible employment in recent years , It also accelerates the application of digital tools in the industry .

Except for the supply side 、 Beyond the synergy resonance on the demand side , The state has continuously issued supportive policies and continuously poured in foreign capital , It is also pushing the industry to accelerate its rise . In this context , At home HR SaaS Finally, there is a late wind .

The industry accelerates its evolution towards integration

For now ,HR SaaS The circuit is divided into a single module and an integrated market . The single module market is mainly focused on recruitment 、e-learning（ Online learning system ） These segments , Focus on high efficiency 、 convenient . Integration is different from single module “ Single point operations ” Pattern , take CoreHR、 Recruitment 、 Evaluation 、 Performance and other modules are integrated into one platform , Provide integrated solutions for enterprises . From the development trend of the whole industry ,HR SaaS From a single model to a large and comprehensive integrated model , It has gradually become the inevitable trend of industry development .

firstly , The single mode has its own shortcomings . In the past few years , China HR SaaS Due to the low penetration rate of the industry , And the domestic market is relatively large , Single module manufacturers have also been well developed . However, with the continuous improvement of the digital level of the industry , This model has been difficult to meet the needs of industry development .

say concretely , Companies are pushing HR SaaS In the process of transformation , You need to get through the entire business data and each business module , Such a demand is obviously difficult to complete by relying on a single module enterprise , Purchasing multiple single module manufacturers at the same time will not only increase the enterprise cost , It will also allow enterprises to fall into data fragmentation caused by different standards , This obviously can not meet the application needs of enterprises .

second , The obstacles of integration mode are gradually removed , Industry integration is accelerating . because HR SaaS The target is all walks of life , Their needs are very different from each other , Personalized demands among individual enterprises are emerging in endlessly . such as , In terms of industry , There is a huge deviation between the scheduling system of manufacturing industry and that of service industry , The business processes of the two are completely different ; In terms of personalization , A company at different stages 、 The assessment standards adopted by different departments are completely different .

These differences and differences , Led to a lot of HR SaaS It is difficult for a company to pass a system , Realization “ The whole network is universal ” The effect of , But customizing for every enterprise will fall into “ Repeat the wheel ” In a thankless rut , This requires new technologies to promote the development of the industry .

In recent years, with the PaaS The development of , Low code technology is quickly applied , With the help of low code technology, many enterprises only need to rely on SaaS The system architecture provided by the platform , You can develop your own personalized organizational structure , Development costs are greatly reduced , The integrated platform has also developed rapidly .

Of course , The biggest change brought about by integration , Is that it will disperse the original data 、 The business is connected , Dispelled the single Internet thinking into B End market “ The water ”, It greatly accelerates the organization of enterprises 、 operating 、 management “ On the cloud ” Speed and overall level .

The feast belongs to large enterprises

Although the technical conditions of the integration mode have gradually matured , But from the perspective of the whole industry , Whether at home or abroad , Truly accomplish HR SaaS There are only a few integrated players , This is mainly due to the high industrial barriers of the integration model .

First ,HR Low code technology itself is difficult to implement . We should open low code technology to the outside world , Need HR SaaS The company builds its own low code open platform , Need to be PaaS For the foundation , and PaaS It also requires enterprises to have a strong cloud service foundation , For many single module enterprises , It is undoubtedly a huge industry barrier .

Take Ali nail as an example , Nailing can introduce low code technology in a short time , This is because Alibaba cloud has a deep industry foundation in the industry , Its core technology can support its development to adapt to low code environment PaaS platform , This is incomparable to ordinary enterprises . Look at the domestic low code platforms , Whether it is Tencent's low code platform , Or from SaaS Kingdee of the industry 、 Beson （ human resources ） Waiting for players , Both have profound technical accumulation and industry accumulation , This also proves this from the side .

secondly , The low code platform needs a stable industrial ecology as a support . From the overall view of enterprise management , Integrated HR SaaS The system is only a part of the digitalization of enterprise management , Therefore, integrated manufacturers want to do well HR Integrated , We also need to build allies 、 Open technology platform , But such conditions are often the strength of large platforms to do .

In the United States HR SaaS For example , Only like Slack、Workday This platform level integrated product , Ability to integrate the strongest and best modules and services in many single fields ,Slack The ecology of is relatively loose , It has its own application market , Build ecology around collaborative office , It also provides external connections API; and Workday Provide external connections API,Slack Can be called directly , Different SaaS Between enterprises through API Interface to realize interconnection .

Foreign development experience , It is also used for reference by domestic giants . At present , Tencent and Alibaba have launched “SaaS Accelerator ” plan , Sea election SaaS Enterprises enter their own camp . Tencent has established SaaS Market and SaaS Zhen Xuan , Ali also established SaaS market , In addition, there are also enterprises that focus on collaborative management SaaS product —— nailing .

In order to build SaaS ecology , The two domestic Internet giants not only devote themselves to the self-development platform , It also drives industrial chain partners 、 Other technology developers work together to build their own “ Enterprise management ecology ”, In order to make up for their own in SaaS Applied “ The gap ”. From this perspective , After all, the integration mode is a feast for large enterprises .

Making money depends on big customers

In terms of commercial value ,HR SaaS The track also follows the rules of reliance “ Big customers ” The basic logic of making money , The reasons are naturally related to China's national conditions .

One side , The overall payment amount of domestic small and medium-sized enterprise customers is much lower than that of foreign markets . Yes, a lot HR SaaS For service providers , Small and medium-sized enterprises are building themselves IT When the system cost is high , If you want to use information 、 Digital cost reduction and efficiency increase are inseparable SaaS Provided by the service provider SaaS service , For relatively rigid HR This is especially true in the field , It's also early HR SaaS Focus on SMB（ Small and medium-sized enterprises (smes) ） Market reasons .

But the reality is ,HR SaaS Service providers rely on SMB Customers do expand, but they don't make money . The reason why it can expand rapidly , Mainly due to the large base of small and medium-sized enterprises , The decision-making process is short 、 The need is simple , For standardized HR SaaS High system tolerance ; The reason for not making money is also well understood , The pressure caused by the market-oriented competition of small and medium-sized enterprises can be transmitted through “ Pile up people ” To solve （ Demographic dividend ）, comparison “ Efficiency improvement ” Chinese small and medium-sized enterprises pay more attention to “ lower the cost ”, So in the eyes of many small and medium-sized business owners , On a software system “ Spend too much money ” It's very “ unwise ”.

therefore , Low willingness to pay 、 Amount is small 、 More personalized needs , It becomes the core portrait of this group , It's also HR SaaS It is difficult for manufacturers to make large-scale profits .

On the other hand , Large enterprises have a real need for management efficiency . in the first place , More important than small and medium-sized enterprises “ Reduced Edition ” Come on , What big companies fear most is “ Big business disease ”, Therefore, efficiency improvement is the core of its management ; both , The life cycle of key customers is longer 、 More accounts 、 The price per customer is also higher , This determines that the stickiness of large enterprises is better , The switching cost is higher after signing the contract . therefore ,HR SaaS Once a manufacturer signs a contract with a large enterprise , You can obtain stable cash flow through continuous contract renewal and continuous provision of high-quality services , This is also the reason why big customers make more money .

Chinese style HR SaaS Where is the next stop

When you come down to see , Whether it is an irreversible trend of integration , Or the business model depends on the basic situation of key customers , All determine China HR SaaS Great changes will take place next .

First , Under Matthew effect , Resources further tend to be the leader . In addition to the obvious technical reasons ,HR SaaS The service provider's own industry influence is also a major customer “ Buy the bill ” The key to , After all, for big customers , Whether it is the long-term nature of the service or the high payment amount , Both require their cooperative enterprises to have considerable strength , Only in this way can we ensure the stability of our cooperation , This is unmatched by small and medium-sized enterprises .

secondly ,SaaS The addition to the enterprise business is valued by the industry . according to IBM According to the survey data , use HR SaaS Most enterprises hope to take advantage of HR SaaS To gain a competitive advantage , Instead of just hoping for a cost reduction effect . therefore , From the customer's point of view , What they want HR SaaS Not just system level upgrades , What is more important is the service level bonus , So how to build better services will be the core key . For those who do not have strong skills 、 For manufacturers without a lot of successful project experience endorsement , Its next situation will not be optimistic .

Last , With HR SaaS Go further to PaaS Layer Extension ,HR SaaS Towards automation 、 Intelligent direction accelerates the evolution . With AI Technology is widely used ,HR SaaS Manufacturers are trying to make SaaS And AI、RPA And so on , Greatly improve the role of enterprises in resume screening 、 Automation and intelligence of job matching and leave application .

Taken together , With the rapid development of the industry today , Represented by lean management HR SaaS It's worth looking forward to , But whether we can seize the opportunity depends on the enterprise , Whether it can actively adapt to the development of the industry due to changes in time .