Folding mobile phones are expected to explode, or help Samsung compete with apple and Chinese mobile phones

Market organization Canalys Data display given 2021 Folding mobile phones are the fastest growing segment of the global mobile phone market , It is predicted that the sales volume of folding mobile phones will maintain double growth in the next two years , In this way, Samsung, which has the advantage of folding mobile phone technology, may be able to compete with apple and Chinese mobile phones .

Canalys Published data indicate that 2021 In, the global shipments of folding mobile phones reached 890 Thousands of , Year-on-year growth 148%, Predict 2024 The annual shipment of folding mobile phones will increase to 3000 Thousands of , The compound annual growth rate has more than doubled .

Samsung is the biggest winner in the folding mobile phone market ,2021 In, it occupied the global folding mobile phone market 93% Market share , The shipment is about 820 Thousands of ,2021 Samsung's mobile phone shipments increased in 1500 About ten thousand , That is to say, Samsung is 2021 About one third of the annual increase in shipments came from folding mobile phones .

For Samsung , In recent years, it has been under pressure from both apple and Chinese mobile phones . Apple continues to suppress Samsung in the high-end mobile phone market , Resulting in Samsung's Galaxy S The sales volume of the series fell , Samsung Galaxy S Series has fallen out of the world's top selling mobile phones TOP10; In the middle and low-end market , Chinese mobile phones have seized Samsung's market share , Under the attack, the annual shipments of Samsung mobile phones fell below 3 Billion parts ,2021 The annual shipment volume has rebounded, only reaching 2.71 Billion parts .

Growth in folding handset shipments , It is expected to enhance Samsung's competitiveness in the high-end mobile phone market , After all, Samsung now has the unique technical advantage of folding mobile phones , Gaining more share in the high-end mobile phone market will help enhance Samsung's brand reputation , And then resist the offensive of Chinese mobile phones in the low-end mobile phone market .

Samsung has the unique technical advantages of folding mobile phones , Its folding OLED Screen technology is the most mature , It also has the world's only folding glass technology , These two technologies ensure that its folding phone is the most mature product ; Technical advantages also help it reduce the production cost of folding mobile phones , As a result, it can continuously reduce the price of folding mobile phones , Released folding phone Galaxy Z Flip3 It once became the cheapest folding mobile phone in the world , This has become the key to its absolute advantage in the folding mobile phone market .

With the unique advantages of folding mobile phone technology ,2021 Samsung once successfully fought back against Chinese mobile phones in the Chinese market , Its folding mobile phones are sold monthly in China's e-commerce market 3.5 The achievements of ten thousand , Among the top ten top selling high-end mobile phones , Here it is 2014 After the decline of the Chinese market in, it rarely entered the domestic top selling mobile phone rankings .

Thanks to the achievements of folding mobile phones , It encourages Samsung's confidence in reviving its mobile phone business in the Chinese market , It is reported that it has re established its mobile phone business team in the Chinese market , Hope to capture market share in China, the world's largest mobile phone market , It shows that it hopes to occupy a place in this market by virtue of its technical advantages .

However, Samsung does not seem to place too much hope on reviving its mobile phone business in the Chinese market , It also actively supplies its folding mobile phone technology to Chinese mobile phone enterprises ,OPPO It has adopted Samsung's folding mobile phone technology to launch Find N mobile phone , It is said that Xiaomi's second-generation folding mobile phone may also use Samsung's folding mobile phone technology , At present, Samsung supplies mobile phone companies in China OLED panel 、 Memory chips, etc. earn money from the Chinese market every year 2000 Billions of revenue , It shows that it is also profitable by supplying components to Chinese mobile phones .

Apple 、 The competition between Samsung and Chinese mobile phones is now quite complicated , But overall, Samsung is on the defensive , Barely maintain the dominant position in the global mobile phone market , It has been 2012 For the first time since dominating the global mobile phone market in 11 A year , Apple and Xiaomi, China's mobile phone leader, are constantly launching offensives , But at the same time, Samsung has made huge income by supplying mobile phone components for these mobile phone enterprises .

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Boming Technology BMtech007