HR SaaS unicorn is about to emerge. Will the employee experience be the next explosive point?

1 month 11 Japan , Beisen submitted the prospectus to the Hong Kong stock exchange , impact “HR SaaS The first one ”.2021 year 5 In June, it announced that it had completed 2.6 Billion dollars F When financing round , Close valuation 20 Billion dollars .2019 year 、2020 year 、2021 Fiscal year ( The fiscal year end date is 3 month 31 Japan ) and 2021 First half of fiscal year ( namely 2021 year 3 month 31 Japan -9 month 30 Japan ) Their incomes are 3.82 One hundred million yuan 、4.59 One hundred million yuan 、5.56 Million dollars 3.13 One hundred million yuan .

Beisen was founded in 2002 year , Count as HR SaaS Old players , Its establishment in 20 Years later, we will rush to China “HR SaaS The first one ”, It reflects China HR SaaS The explosive trend of the track .

▼ The heat of the race track will not decrease ,HR SaaS Erupted ？▼

2021 year , Under the influence of many internal and external factors , The new economy industry has ushered in a cold winter , The venture capital market is cold . In sharp contrast to the general environment , Enterprise level service has become one of the few hot racetracks . come from IT Orange data shows ,2019 Since, China's industry has been vertical SaaS The amount of financing received by service providers has exploded , By 2021 year 7 Monthly domestic industry vertical SaaS The enterprise has completed... Within this year 49 Starting investment and financing , Up to 104 Billion , exceed 2020 In all of the 93.7 Billion .

Airy data display , since 2018 Since, China SaaS The enterprise service market has entered a period of rapid growth , The year-on-year growth rate of market scale climbed to 40% about , To 2021 At the end of the year, China SaaS Market size will reach 737 One hundred million yuan ,2023 The year will nearly double to 1304 One hundred million yuan . The epidemic has further accelerated the digitalization process of all walks of life , The enterprise service market is getting hotter .

The most important resource of an enterprise is its employees , The second is the customer / user , So human resource management HCM Relationship management with customers CRM Become the most important SaaS Subdivision of the track . Due to earlier marketization and deeper digitalization , The American enterprise service market is relatively more developed , There are basically giants in different enterprise level service segments , such as CRM The benchmark in the field is SalesForce,HR SaaS The benchmark in the field is Workday, It was founded in 2005 Year and year 2012 Annual listing , The latest market value is 640 Around $100 million .

China HR SaaS The market is also sizable , The data of insight consulting quoted by Beisen in the prospectus shows that , China HCM（ Human resource management services ） Market scale from 2016 Year of 1784 Billion yuan to 2020 Year of 3199 One hundred million yuan , The annual compound growth rate is 15.7%, And estimate 2026 The years will reach 8756 One hundred million yuan . But China HCM Low degree of digitization ,2020 The annual digitalization rate is only 4.9%, Significantly lower than that of the United States 36.6%, It is under such market environment differences ,Workday 2021 Total revenue for the fiscal year amounted to 43.2 Billion dollars , About Beisen's 40 Many times , Its market value 640 Billion dollars is much higher than Beisen 20 $100 million valuation .

On the contrary, the gap means that there is room for growth , The digitalization of human resource management in Chinese enterprises is low , But in recent years, in “ Digital China ” With the support of top-level policies , Driven by external factors such as epidemic situation , More and more enterprises are accelerating their digital transformation , Human resource management has become one of the key links . According to the research data of airy Consulting , about 35% Under the catalysis of the epidemic situation, enterprises in China have begun to promote the process of personnel digitalization ,31.7% The digital transformation of the company's personnel management is progressing steadily as planned , also 24.2% Executives say the company has plans to increase investment . Its presence 2021 year 9 Released on 《2021 In China HR SaaS Industry Research Report 》 forecast ,2020 In China HR SaaS The market scale is 27 One hundred million yuan , Year-on-year growth 39.7%, Is expected in the future 5 Still in 39.5% The growth of ,2025 The annual market size is expected to reach 142 Billion .

stay HR SaaS This fast-growing segment , More unicorns are on the horizon .HR SaaS It covers recruitment management 、 Core human resources management 、 train 、 Talent assessment 、 Organizational development, etc HCM In every way , Many of these tracks already have a large number of players , such as IPO In the near future, Beisen will focus on the recruitment 、 Evaluation 、 Core manpower 、 The performance of 、 Retention and online learning . about HR SaaS For startups , Bypass the pioneer's core territory , Misplaced competition is the most opportunistic route .

Now it seems ,HR SaaS The next most promising growth point in the field is the employee experience platform , The reason is that enterprises pay more and more attention to employee experience , An employee experience platform that enables employees to experience digital management , It can really help enterprises improve employee experience , And improve employee engagement ,

▼ Contemporary human resource management needs “ Employees experience thinking ”▼

What is the employee experience ？

“ Experience ” The word is not unfamiliar in the Internet age , But when it comes to experience, people often think “ User experience ”, That is, enterprises pay more and more attention to the experience of consumers , But companies tend to overlook “ Employee experience ”, The employee's experience covers receiving offer And then to many links of entry and even resignation , By salary 、 promotion 、 train 、 Culture 、 welfare 、 Environment and other multiple factors determine , Focus on the field of enterprise employee experience HR Tech According to the definition of Yiren technology , The employee experience can be regarded as the sum of all interactions between the employee and the employer during the employment relationship , Including the relationship between employees and the organization 「 Contact 」 or 「 Interaction 」 In any way , In particular, employees' subjective feelings about these interactions 、 Emotions and opinions .

To put it bluntly , That is, the enterprise should strive to make employees more happy at work , More satisfied , More comfortable , Continuously improve their work experience , And create greater value , Enhance the customer experience , Let the company achieve greater business success .

Let's take the simplest example , There used to be a common saying in the enterprise service market ：to B Software does not require a user experience , The boss said that good is really good , Anyway, employees are forced to use —— This is the reflection of the lack of experience thinking of employees , Because enterprise software is the key interactive entrance between employees and enterprises . When enterprise software also values the user experience , It shows that the enterprise really has the experience thinking of employees .

stay 2016 In a public speech in , Mayun once praised Starbucks' management culture ：“ In fact, Starbucks is a great company in my mind . When I first started my business , Starbucks is a myth . I remember going to America , I went to many Starbucks stores , I saw the smiling faces of many shop assistants . I've been asking myself this question , How are these smiles trained ？ Because I have seen that many companies' laughter is trained . But I feel that Starbucks' laughter is not trained , It's from the heart .”

The smile of Starbucks employees , It is related to the employee partnership mechanism of Starbucks , Even more inseparable from its “ people oriented 、 A culture that puts employees first ”, This is just the performance of good employee experience , So even if Ali is famous for cultural construction and enterprise management , But Ma Yun still admires Starbucks .

Report issued by McKinsey China 《 Marketization HR function ： Return to the essence of business , Focus on value creation 》 I think ,“ Employees' sense of work experience will directly affect their engagement , If the experience is not good , Work attitude will become negative , And then affect their work efficiency , As a result, the operation and output of the whole company are not good .” The factors that affect employees' work attitude include ： Poor working environment 、 Work culture does not adapt to 、 The work is tedious and inefficient . The enterprise software mentioned in the previous example is part of the work environment , In fact, there are many other factors that affect the employee experience , Such as good cultural atmosphere 、 A comprehensive welfare system 、 Effective health care, etc .

Now? , Employee experience is important to the enterprise HR Is becoming more and more important , There are three reasons. ：

1、 Changes in employees' mentality in the post epidemic era . Employees are isolated from their homes , The body 、 The psychological and economic pressure is even greater , The experience demands of enterprises have also changed , They want more material support , Diverse employee benefits , Remote office support , And a more comprehensive body 、 Mental health guarantee, etc .

2、Z The working concept of generations has changed . Now the employees are getting younger and younger ,00 They are entering the workplace one after another ,Z Generations become the main labor force , As Internet aborigines, they advocate freedom , Make your personality known , Pay attention to individual feelings , Strengthen value realization , They are no longer like their predecessors “ Can bear ” Not for “ job ” And wronged myself , Instead, they will choose the boss, the company and the profession , It can be said that work experience is highly valued , The enterprise management Z The generation is full of challenges because of the lack of employees' experience thinking .

3、 The employment environment of enterprises has changed . In recent years, the enterprise HR Management faces unprecedented challenges ：AI Replacing mechanical repetitive work requires more jobs “ creativity ”,996 And other failure modes require enterprises to stimulate employees' creativity and work efficiency , Telecommuting 、 The rise of flexible employment and other modes requires employees to have more subjective initiative , The shortage of labor force and population in China is becoming more and more serious …… Changes , All require employees to be more engaged 、 Belonging and subjectivity , To create greater value for the enterprise , To do this, we should pay attention to the employee experience .

More and more enterprises have realized “ The employee experience is important ”, But there are many difficulties in improving the employee experience , Do not know which key nodes affect the employee experience , Don't know how to interact with the new generation of employees , Don't know how to quantify the employee experience . What many enterprises are doing is still the old experience driven model ： Increase benefits , Upgrade culture , Optimize environment , Leadership care, etc , More and more investment , It took a lot of energy , Is there any effect? How much effect , They are all blind people touching elephants . Many enterprises have “ people oriented ” The slogan of the , Actually, this is the Chinese version “ Employee experience ”, But the implementation is not in place , It will inevitably become a slogan .

Before digital marketing matures , Businesses know that half of their advertising budgets are wasted , But I don't know where to waste it . Again , When employees experience pure offline original means , Enterprises also have a lot of resources and energy wasted , And it still hasn't achieved the goal of improving the employee experience, especially the experience of the new generation of employees , It's hard to hire and harder to keep , Making good use of talents is even more difficult .

stay HR SaaS Help enterprises in the era of full link digitalization of human resource management , The comprehensive digital era of enterprise employee experience management is coming , This is the best solution for enterprises to better manage employee experience .

▼ Employee experience platform , yes HR SaaS The last blue ocean of ？▼

As I said before , The U.S. enterprise service market includes HR SaaS The market is relatively more developed , It is as expected , In terms of employee experience Workday As a representative of the HR SaaS The giants are already moving .Workday from Dave Duffield and Aneel Bhusri found , They have a well-known formula ：“ Happy employees = Satisfied customers ”, This is a Workday The origin of establishment , The company has attached great importance to the employee experience since its establishment , As its chief human resources officer Ashley Goldsmith said ：

“ We believe that if employees feel respected , Be valued , What they do is important and can have an impact , Then they will do great things for our customers , for example , If they are developing technology , There will be more innovations ; If they provide services , They will work harder to ensure customer satisfaction .”

Workday Survey employees' emotions once a week , Give guidance and suggestions to managers through digital means , To help improve their team's employee experience , They will seek relevant points from various data of employee enterprise interaction to create a better employee experience , Including cultural construction .

In recent years Workday It is vigorously promoting the ability of employee experience management to the enterprise HR SaaS Products serve more enterprises , Help them better enhance the employee experience .2021 year Workday With 7 US $billion acquisition of Danish employee experience platform Peakon, Based on the latter technology, it will establish a platform to help enterprises better listen to the voice of employees ; It upgrades products and services related to the employee experience platform, such as launching Workday Everywhere; It and Microsoft employee experience platform Viva Deep integration , So that customers can Viva Connections Use its services directly in .

Besides , Microsoft Teams、Facebook Of Workplace、ServiceNow as well as Qualtrics And other platforms are strengthening employee experience services , Related to this Degreed、EdCast、Medallia、Guidespark And hundreds of other suppliers are growing at a high speed of nearly three figures , Worldwide , With the support of digital system ,“ Enterprise talent management ” Are accelerating the upgrade to “ Employee experience service ”.

In China, , Focusing on the field of enterprise employee experience HR SaaS The benchmark enterprise is Yiren technology , It was founded in 2017 year , Incubate self insurance technology giant Zhong'an insurance , After several years of working as a digital platform for enterprise health and Welfare , Then cut into the cultural scene , Established the core around the enterprise employee experience platform , To organize culture 、 employee welfare 、 The development route with the three fields of health management as the breakthrough point , Help enterprises comprehensively improve employee engagement 、 loyalty , To improve employee creativity and retention . Previously, Yiren has received long-term attention HR Tech Of leading capital and Detong capital A Round of funding .

▼ Yiren Technology , Be the benchmark of Chinese employee experience platform ？▼

Enterprise employee experience SaaS How is it going ？ What is the current situation and direction of Yiren technology ？ Recently, Yiren Technology CEO She Lei had in-depth exchanges with Luo Chao channel , Shared a lot of dry goods .

What is an employee experience platform ？ In the words of she Lei “ In short , Is to help enterprises manage employee experience through digital means , Digitize all interactions between employees and the enterprise , Insight into needs , Traceable effect , Service can be improved , Let employees really feel the care of the enterprise for them 、 Respect and temperature , Truly people-oriented 、 Employees first .”

Take culture for example , The enterprise adopts the traditional culture wall and other ways to build the enterprise culture , It is difficult to evaluate the effect, let alone continuously improve , Poor staff experience . The mode of "appropriate personnel" is to allow enterprises to interact with employees in the form of Internet products , It passes the corporate culture content through the corporate headlines , Employees at critical moments , Recognition incentives , The enterprise knows , A series of tools such as values list , Penetrate all aspects of the employee experience .

The importance of cultural construction for enterprises to enhance their competitiveness is self-evident , How to make the enterprise values digital , The solution to this problem is to make it “ Four modernizations ”, Not only achieve “ Experience scenario ”“ Interactive and social ”, Encourage everyone to take the initiative , You can also use “ Behavior integration ”“ Real time feedback ”, Relevant behaviors can be quantified as HR Evaluation criteria are based on , Employees can get timely positive feedback ： The interaction between colleagues encourages , Innovation declaration / Public welfare and other matters of the whole staff can form a transparent integral link , The points accumulated by employees can also be used to exchange for the company IP Peripheral gifts , The whole cultural construction has become more interesting 、 Gameplay 、 Interactive , More in line with the habits of Internet aborigines , Can also form a visible effect .

In short , The appropriate staff culture is based on the organizational culture “ know 、 Letter 、 That's ok ” Three links to build a digital system , Make employees feel more interactive 、 Experience and immersion , Help the enterprise culture to be better built , Improve employee engagement 、 Sense of mission 、 A sense of purpose , Strengthen the communication of common vision .

Based on this , The construction of corporate culture has realized full link digitalization ,HR You can see the overall situation and micro details of the organizational culture from the insight into the middle stage , Targeted improvements around key data nodes , Employee involvement can be tracked , Effect improvement is sustainable .

Through the digital management of culture , Enterprises can reduce employee turnover rate 、 Avoid dilution of culture 、 Promote the implementation of values 、 Shaping organizational behavior , It can not only reduce costs and increase efficiency in human resource management , Finally, it can realize the implementation of enterprise strategy driven by culture 、 Achieve business sustainability 、 The goal of high-quality growth , Cultural upgrading is also an enterprise in the stock era “ Dig in the second growth curve ” The key to .

“ Experience scenario , Behavior integration , Real time feedback , Interactive and social ” Four modernizations , It also runs through the whole product design concept of Yiren technology , Become the overall infrastructure of the experience platform for Yiren technology employees , In its welfare 、 Health and other sectors are also widely used .

The welfare and health sector is an earlier business of Yiren technology . The cultural section emphasizes spiritual and mental experience , However, enterprises must combine spirit and material to improve employee experience , Welfare and health services are material incentives that employees can really enjoy .

In the early days, the welfare of enterprises was more about giving small gifts such as rice flour oil , Later, electronic cards and coupons appeared , Some HR service providers or corporate gift buyers have launched welfare platforms , Employees have a certain degree of freedom of choice , However, the product experience is poor , Few optional products , Low cost performance , The enterprise spent money and the employees were not satisfied .

2016 Nian Yiren launched the mobile end flexible welfare platform “ The best ”, It is now the most popular in the market HR Welcome to our innovative welfare platform , The platform has hundreds of suppliers covering e-commerce 、 food 、 Convenient life 、 Travel 、 entertainment 、 Health study and other aspects of clothing, food, housing and transportation , Like a box of horses 、 Meituan 、 Jingdong Mall 、 Tuhu keeps cars 、 Netease strictly selected 、 The Himalayan 、 Migu Bookstore 、 One click refueling 、 Drop taxi 、 Cao Cao travel 、 Automobile contract 、 Ding Dong buys vegetables 、 Mother donkey, etc , Yiyuan is also the first company to access didi travel 、 Are you hungry 、 Ruixing coffee's welfare platform .

“ The best ” Compared with the traditional welfare platform, the category has been greatly improved , Welfare products are more cost-effective , The experience is consistent with the e-commerce platform , And it has scene 、 Customized 、 Individualization 、 Five abilities of socialization and refinement , And with culture 、 The health sector is deeply integrated .

For example, during the Spring Festival , When an enterprise grants benefits to employees , Employees receive benefits online , You can also receive the New Year blessing video sent by your boss , Make welfare payment more warm , It is the same as the effect that Ma Huateng and Tencent's senior executives distribute the construction profit to all employees every year , Enhanced the boss 、 Interaction and connection between enterprises and employees , Let the corporate culture “ Polish makes no sound ” Affect employees , It gives employees a better welfare experience , Enhance their sense of respect 、 Engagement and a sense of belonging .

“ The best ” Support App、H5 Etc , It's also a nail 、 Welfare cooperation suppliers of the three platforms of enterprise wechat and flybook , Support one click authorization . Enterprises can be based on “ The best ” Product zero code configuration , Customize the exclusive welfare platform in combination with corporate culture elements , Enhance employees' sense of belonging .

Health care is also one of the three sectors suitable for employees , The solution is that enterprises pay more and more attention to employees' health , Provide health intervention for this appropriate health care channel 、 Health services and insurance guarantee , In addition to providing group insurance 、 Besides health products such as physical examination , It also integrates internet medical service providers to jointly provide online consultation 、 Online prescription 、 Health intervention and psychological counseling , The idea is to manage the whole link of employees' health through digital intelligence , Including personal health records of employees 、 Daily habits 、 Health behavior performance, etc , Keep improving “ Health value ”.

“ Experience scenario , Behavior integration , Feedback institutionalization , Interactive and social ” The four modernizations are still the foundation to support the health care services for appropriate employees , For example, it clocks in through daily drinking water 、 Office sedentary reminder 、 Step and mileage tasks , Health assessment and science popularization 、 Smart wearable device 、 Health circles, etc. carry out health intervention on employees ; For example, as the core system of health “ Health money （health points）” The essence is a set of health intervention points system , Employees can use health currency to get consultation 、 drug 、 Health mall 、 Supporting services ; Another example is the health insurance program “ Health behavior linkage premium discount ”, Ranking by enterprise health plan participation and health value , Employees can enjoy the discount of renewal premium rate and the qualification of insurance amount promotion .

This set of digital intelligent health management means suitable for employees is more in line with the interaction of younger employees 、 Social and other employee experience needs , It can help enterprises form a healthy work and life culture , In the long run, it can significantly save enterprise costs 、 Ensure staff attendance time 、 Enhance employee loyalty and engagement 、 Let employees focus more on their work and give play to their creativity 、 Build a good employer brand to attract talents , Finally, the goal of cost reduction and efficiency increase will be realized .

As a whole , The idea of personnel selection is to adopt the scenario that contemporary employees are accustomed to 、 Integration 、 Socializing to help enterprises better carry out cultural construction 、 Provide welfare and health care , Create a more temperate workplace by means of digital intelligence , Improve the work experience of employees , Let them feel respect , Feel happy , Finally, enhance engagement 、 Loyalty and creativity , Create more value for the enterprise , Get greater growth in the enterprise , Choose an enterprise to become “ A lifelong employer ”.

Put the employee experience platform in the most important position , This is the vast majority in the market HR SaaS The biggest difference between platforms . Tradition HR SaaS The platform helps enterprises HR Better “ management ” staff , help HR Improve work efficiency , Help enterprises improve human efficiency , However, Yiren is from the perspective of employee experience , Help enterprises make employees more happy , Increase their engagement , Unleash their creativity , Improve their retention , Ultimately, it will help the enterprise business achieve greater success .

Although the market is in culture 、 welfare 、 There are some suppliers for health and other scenarios , But most of them lack digitalization , And they fail to take the employee experience as a whole , Employees need to face different entrances , Enterprises need to manage multiple platforms , Culture 、 welfare 、 Health lacks scenario coordination . Yiren takes the employee experience platform as the only entrance , By culture 、 welfare 、 Health scenario cut in , And the bottom layer is based on unified integral 、 social contact 、 feedback 、 scene “ Four modernizations ” idea , Realize the full link digital management of employee experience .

All products of Yiren technology are deployed based on cloud SaaS Pattern , Enterprises can obtain continuous iterative upgrading on a quarterly basis after use , It can realize the flexible configuration of zero code , And the enterprise first has the information and digital system , Including and existing HR SaaS Product docking . It is different from the old integrated manufacturers like Beisen , It is suitable to use lightweight products , From a new perspective of the employee experience platform , By culture 、 Single point modules such as welfare and health HR SaaS market , And for the mobile end, the layout is deep , Facing the new generation of employees, enterprises are more competitive .

Based on unique 1 An employee experience platform +N A pattern of employee experience scenarios , In addition to the general HR SaaS The same as the platform to obtain enterprise subscription fees , It can also be through benefits 、 The sales of products in health and other sectors have achieved GMV Draw a maid , In the future, more products and services can be customized for suppliers around enterprises , Explore S2B2C The business model of the platform .

Now? , The digital system of employee experience suitable for employees has been recognized by the market , It has served millions of thousands of enterprises + staff , Existing leading enterprises in various industries , There are also small and medium-sized enterprises on platforms such as enterprise wechat .

Have 1 ten thousand + The business of Xuhui group is spread all over the country , People are scattered , Cultural propaganda is difficult to focus , The flow of talents is large , It uses appropriate employee culture solutions , Build a personalized employee motivation community , On line medal wall 、 Points ranking and other tools , Quickly motivate employees to act positively , Significantly improve organizational effectiveness , Reduced employee turnover , Besides Xuhui , Luneng group 、LVMH、 Industry leaders such as weimeide and Huizhi pharmaceutical have applied the appropriate employee experience solution to achieve practical results , Most customers have signed up for a long time .

Yi is also a nail 、 Enterprise WeChat 、 Head partners of the three enterprise level platforms , Enterprises can easily embed their products into the workbench of the corresponding platform to serve enterprise employees ,2022 Nian Yiren signed a contract to become a nailer “ One party application ” partners , In depth cooperation with nailing to build an organizational culture plate , And in ISV（ Indie developer ） Identity provides customized value-added service development for enterprises , This is evidence of its benchmark position in the field of employee experience , It will also bring the number of customers 、 The increase in the number of waiter jobs and revenue .

▼ Employee experience SaaS Heating up , What are the barriers to the proper employment ？▼

Now the employee experience service is getting more HR SaaS Players' attention , Some welfare platforms are also making cultural plates with Yiren . however , In shelei's opinion , Yiren has formed its own barriers in the field of employee experience for nearly five years ：

First , Should have a strong c End product force , This is just the traditional welfare platform or HR SaaS The short board of the platform . General enterprise applications pay attention to the needs of customers, that is, enterprise decision makers , Instead, the end-user experience will be ignored intentionally or unintentionally , The end users, that is, the employees of the enterprise, do not have the right to speak , Many times they are forced to use , There is no experience for the corresponding product , Not even as good as 10 Website years ago . In the case of the employee experience platform, this logic doesn't work , Because since the enterprise pays attention to the employee experience , The experience of employees using platform products will become crucial , Otherwise, it would be a great irony . This point , It is also the core competitiveness of Yiren .

Yiren incubates in Zhong'an with its own Internet gene , Many people, including she Lei, have experienced both enterprise level products and consumer level products , What the team wants to do is to B End sum C End of the experience combined ,“ Really make a system for employees ”, In the past, enterprises have made a lot of systems for internal HR Used to manage employees , But they seldom really make a system for employees . Although the appropriate personnel face the enterprise directly HR, But the ultimate service is the enterprise employees , The core value is to help enterprises better improve the employee experience , Therefore, its Internet platform attaches great importance to product experience , Fast iteration , Let employees get enterprise resources simply and effectively .

Specifically, Yiren's products will be in line with consumer Internet products , Polish various product details , Improve interaction and other experiences , At the same time, we will pay attention to the integral in the design 、 social contact 、 Interaction and even games are popular among young people , Make work more interesting, simpler and happier .

secondly , Yiren has strong R & D capability at the bottom .

In the past five years , Yi is at HR SaaS Especially the employee experience SaaS Has accumulated a deep technical foundation , take “ Experience scenario , Behavior integration , Real time feedback , Interactive and social ” Wait for employees to experience the basic abilities and make them into standardized components , Form a powerful configuration engine and a comprehensive data insight system , Can satisfy the culture 、 welfare 、 Enterprises' one-stop or combined employee experience service needs in health and other scenarios , I have served big factories for many years 、 With nails / Enterprise micro / In the process of cooperation among the three platforms of flybook , Has accumulated strong customization ability , The product supports rapid online deployment .

Last , Yiren has rich scene accumulation .HR SaaS The whole scene is definitely not a pioneer , But in the employee experience scenario , Especially culture 、 He is a leader in welfare and health , Some are the first to do, such as cultural digitization , Some do the best, such as welfare and health , Based on years of industry practice , One of them has accumulated profound scene understanding ability , Truly understand the pain points of employee experience improvement and digital solutions in different enterprises , Insight into employees 、HR And business needs , Enhance product experience , Quick customization service . On the other hand, it connects strong ecological partners on the supply side , Including welfare goods 、 Health services 、 Suppliers in cultural consulting and other fields .

without doubt , Internet 、HR SaaS、 There are many outstanding people in human resources , But players who have triple abilities and have been deeply involved in the field of employee experience for many years , Only the appropriate staff , This is one of its soft power .

future , It expands the three plates into N Plates , be based on “ Experience scenario , Behavior integration , Real time feedback , Interactive socialization and data intelligence ” Enter or connect more scenes , Such as enterprise training and other scenarios closely related to employee experience , Finally, an entrance level employee experience platform will be formed +N Three employee experience scenarios 1+N“T” Type product pattern , Connect more employee experience providers and third-party technology developers , Better serve more enterprises , Become the standard configuration of enterprise employee experience service .

stay HR SaaS After the wind , It is appropriate for the staff to “ Employee experience ” Find another way and plough deeply in this field for many years , In fact, it has become a leader in this field , In the future, I think Yiyuan will be expected to be similar to Zoom、 Sound network B End phenomenon level company , It uses digital means to help more enterprises improve employee experience , Will become HR SaaS A new benchmark in the field . You can also look forward to , China HR SaaS More vertical scenes in the field will run out of unicorns and even super unicorns , The listing of Beisen , It's just HR SaaS The beginning of being spoiled by capital .

At the end ：

Enterprise level service is the current contrarian growth track ,HR SaaS It is a depression of enterprise level services , The biggest attraction is the employee experience platform .

Digital age , Productivity is changing , The means of production are changing , The relations of production are also changing . In recent years , Whether it is the rise of flexible employment modes such as online car Hailing or the new generation of employees “ More and more difficult to manage ” The phenomenon , Both reflect the changes in the relationship between the enterprise and its employees ： The traditional single employment and employment relationship is disintegrating , The relationship between employees and enterprises has become more equal , An enterprise is more like a platform for employees to collaborate with each other to create and share value , The management of employees should be upgraded from the traditional human resource management to the current employee experience service , Only employees have a good experience , Will create greater value , Ultimately, it will help enterprises achieve sustainable growth , This logic used to be only Starbucks 、Workday、Google When a few enterprises realize , Now it is gaining more corporate consensus . In the context of such changes in production relations , The employee experience platform will also become HR SaaS The commanding heights of , Probability will be the future HR SaaS Portal level platform .

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