Kwai investment e-commerce service provider Yixin optimization

RedI network Lotte 6 month 27 Reported Wednesday

Kwai recently officially announced that it is easy to select e-commerce service providers for investment . Kwai Fu , This is a way for Kwai to create an e-commerce service provider ecosystem , One of the measures to provide new growth momentum for service providers .

Kwai E-commerce 2021 year 7 Month launch “ Windmaker program ”, In addition to 100 million yuan of funds 、 100 billion level flow , Create an ecosystem of service providers , And I'm ready for 10 Billion level ecological fund is used to invest in ecological partners of service providers .

6 Complete investment related processes at the beginning of the month , And in 6 month 26 The signing ceremony was held in Linyi, Shandong Province on the th .

Kwai Fu , Long term optimistic about the ecological value of Yixin optimization . Yixin is the top ten advertising agency of Kwai , It has a large number of anchor and brand resources .2021 year 7 month , Kwai Kong Electric provider proposed “ Engage in service providers ” After the strategy , Yixin relies on its strong strength , Rapid transformation of e-commerce service providers , Become one of the first strategic service providers of Kwai e-commerce , Around e-commerce service providers 5 Force model , Provide live broadcast operation and anchor enabling services , Help anchor and brand promotion GMV, Provide advertising + The overall solution for live video operation .

“ Kwai hopes to invest in ecological partners of service providers , Better help service providers grow , Promote the specialization of live broadcast e-commerce 、 Fine development .”

———————————————

Lei Di was founded by Lei Jianping, a senior media person , If reproduced, please indicate the source .