Looking at the future development direction of industrial Internet from the transformation of circulation links of large building materials

source / China world industry Digital Research Institute

It was put forward at the 19th National Congress “ The development of China's industrial chain is seriously inadequate and unbalanced , Promoting the transformation and upgrading of the whole chain of real industries through the Internet will be the main feature and important opportunity of China's economic transformation in the new era ” Since this important point of view , The major domestic market players have carried out many positive explorations and efforts around the field of industrial interconnection .2020 year , The development of industrial Internet has started to accelerate in an all-round way .

Calculate according to relevant data , stay 2020-2024 Year , The application of the industrial Internet will bring annual benefits to China's economy 7000 Million to 1 Trillion yuan GDP The incremental , Industrial Internet to China GDP The proportion of contribution to growth will increase from 11.5% Growth to 14.2%.

With the deepening of supply side reform , Industrial economy is gradually transforming from extensive operation to fine operation . meanwhile , The development of Internet technology is also advancing by leaps and bounds , Bring big data 、 Artificial intelligence 、 Blockchain and other new technologies . When the industry and the Internet meet the inflection point of development at the same time , Two phase combination , The industrial Internet has entered a new era of development . The Internet of building materials circulation is one of them .

01

The Internet reconstructs the circulation of building materials , Improve the efficiency of the whole link

At present , Most traditional industries in China have long chains , There are a large number of small and scattered practitioners in the industrial chain , There is information asymmetry 、 Backward production level 、 Overall inefficiency , For the circulation of building materials, due to its particularity , The obstacles to industrial upgrading are particularly obvious .

The circulation characteristics of traditional building materials are mainly manifested in , Multiple circulation levels 、 The high cost 、 Low efficiency 、 The benefits are deep and the upstream manufacturers face a single channel 、 High operating costs 、 It is difficult to reach the terminal requirements . And downstream service providers are also facing difficulties in finding supply 、 It is difficult to manage the goods 、 It is difficult to find the order .

Upstream and downstream coordination is difficult , It greatly affects the service and efficiency of the terminal . therefore , The circulation link of the large building materials market demands an online platform that can effectively solve collaboration problems , To achieve full link 、 The whole process 、 Industry wide transactions and circulation .

The circulation of building materials is a huge stock market , It is also a complex market . The supply chain of building materials circulation involves from raw materials to brand manufacturers 、 To multi tier distribution channels , Then to retail terminal and engineering sales terminal , The circulation process is long , The circulation links are complicated .

What can't be ignored , Building materials circulation is also an extremely subdivided industry , Every application scenario , Even the materials in each scene , It is a segmented industry . Each industry segment has its own special nature and transaction structure , It is not possible to completely penetrate through the Internet , By contrast , Finance 、SaaS、 Logistics, warehousing and other services can be linked through the Internet , Achieve cost reduction and efficiency increase .

02

A case study on the Internet transformation path of building materials circulation

According to Toby , The main types of platforms for the Internet transformation of China's building materials circulation are , Business information platform , Social information platform , Self-support 、 Matchmaking and trading platforms, home decoration service platforms and financial technology platforms .

The large building materials industry is divided into main materials and auxiliary materials , The competition in the auxiliary material industry is fierce , Homogenization develops seriously , Large amount of money burning subsidies , However, the proportion in the building materials industry is less than 10%, Continuous operation becomes a difficult problem . This kind of typical platform has search auxiliary materials 、 Palm accessories, etc , There is no successful platform yet “ Out of circle ”.

In terms of main materials , There is an information release platform , Such as China building materials network 、 Jiuzheng building materials network ; Bidding and centralized purchase platform ： Such as network construction 、 Mining and construction 、 Cloud building , They take bidding and centralized procurement as the starting point , Made a simple commodity classification and standardization ,80% There is a problem of supplementary recording , Real time transactions are not possible , It can solve the purchase cost problem of some users , But it cannot solve the efficiency problem of the whole industrial chain .

SAAS Class service platform ： Like Mingyuan cloud , There are bids 、 Price inquiry and comparison ,ERP And so on , But because there is no service base for real transactions , Insufficient mastery of the real scenarios and customer needs in the circulation chain ,SAAS The effect and experience of the service may be insufficient .

By contrast , China world has run through the diversified and complex transaction chain , The transaction scenarios of the whole industry and the whole link have been precipitated , Greatly improve the operation efficiency of the whole industrial chain . For the moment , Huashijie is the first building material company to realize B2B Intelligent industrial Internet companies with complex transactions .

In the definition and understanding of the world in China , The industrial Internet is not a connection to a certain section of the industrial link “ The Internet, ”, Through full link digitization 、 Enable every link on the link , Make the whole link more efficient . therefore , China world is also a trade circulation field , The largest in the country , The only way to realize the whole industry 、 Full link 、 A comprehensive enterprise service platform for full process online transactions .

adopt SAAS、 Big data analysis and prediction 、AI Algorithms and other Internet technologies , Huashijie group has successfully established a..., which aims at the field of building materials B2B Matching transaction and industrial ecological platform , And take the building materials industry as the starting point , Build an industry wide MWRC Full life cycle supply chain system , That is, from the manufacturer （M） To wholesalers （W）、 To retailers （R）, Then to consumers （C）.

In the past three years , The business model and profit model have been successfully verified , It has attracted the key attention and research of industrial Internet racetrack capital .

03

The Internet of building materials circulation industry should have ecological thinking

With B2B The e-commerce mode to enter the building materials circulation market is the path chosen by most platform enterprises , Entrepreneurs should put the essence of the real industrial Internet ： Integration and cross border , It is rooted in the whole traditional industry , It is not only the Internet informatization within the enterprise 、 Data based 、 It is more important to have the ecological thinking consciousness of the upstream and downstream of the industrial chain .

In the past, the value chain of traditional building materials industry was a one-way and linear value chain facing customers , All enterprises operate and generate value around a single value chain .

In the era of industrial Internet , It is user-centered , Service oriented , Multi level value ring . Compared with the traditional building materials industry chain , The industrial Internet has built a more complete and efficient ecosystem .

On an industrial Internet open platform , It is not merely a bilateral transaction based on matchmaking or proprietary trading , It is more about trading as a basis , All parties can share information through the platform , Full collaboration and resource integration , Breaking the boundaries of enterprises and regions , Form a partner economy , Achieve win-win cooperation .

It is based on this idea , China world has established its future development strategy ——“ Enabling channels , Ecological win-win ”. This will herald , China world platform joins hands with a large number of channel providers 、 Mass manufacturers 、 A large number of developers work together to build an open and prosperous Internet Ecosystem of building materials industry .

Some of the materials in this article are referred to from 《 Great changes in the industrial Internet —— The Internet logic and practice of building materials industry 》 Liuningbo Editor in chief