2 Is long-term hotel rental a good business ？

source ： Burning dimension （ID：chaintruth） author ： Tao Tao edit ： Cao Yang

5 A weekend of the month , In the morning 10 Half past six , Blue star, a junior at a university in Hong Kong , I stretched myself in the hotel . Get up later 、 Wash and go downstairs for brunch . Then walk 3 I went to the supermarket and bought some bread 、 snacks 、 Fruits , Back to the hotel “ Homestead ”.

Afternoon , Blue star eats snacks , I chased the latest issue in the hotel 《 Sister Lang 3》. At the same time , As usual, the hotel cleaning aunt enters the room every two days , Change the sheets 、 pillow case 、 Bath towel 、 Clean up the rubbish …… I cleaned the room in all directions .

This state of blue star , It was an ordinary day spent by students who rented hotels for a long time during the epidemic , It is also a lot of college students nowadays 、 The life that migrant workers yearn for . Living in an environment with good supporting facilities , There is no need to clean the house 、 Buy home appliances , You can check in with your bag .

“ Especially since the outbreak , Hotel price reduction , For people like me who need long-term rent , More friendly .” Bluestar said to burning Finance .

Like a blue star , Long-term tenants who do not live in dormitories but turn to hotels , More and more .“ In fact, before the outbreak , Hotels also have long-term rentals （ Long bag ） Business , But the proportion is generally 3% about , The epidemic rose to about 10%. This year, 5 month , The number of long-term tenants in our store has far exceeded 10%.” Panjunbo, the store manager of Baiziwan all season hotel in Chaoyang District, Beijing, told fuel finance .

The drop in hotel prices is one of the reasons why the demand for long-term hotel rental business increases at the consumer end . On the other hand , For the supply side , The unprecedented vacancy rate of the hotel , It also makes the long-term leasing business a good medicine to relieve the operating difficulties under the epidemic .

The financial report of Huazhu group, a chain hotel management group with multiple brands in China, shows that ,2022 First quarter , The average occupancy rate of huazhuying hotel is 59.2%, Compared with the same period last year 7%. If the 2019 Year on year comparison , The occupancy rate fell by 24.6%.

Put it in a store , The data may be even worse . Combustion finance and economics learned that , This all season hotel in Baiziwan ,5 The occupancy rate has been as low as 30%.“ among , The contribution of long-term tenants to the occupancy rate is nearly half , Income also accounts for a third .” Panjunbo told Caijing .

For passengers , Long term hotels have advantages that apartments do not have ; For hotels , It can also solve the urgent problem . Under the two-way convenience of mutual benefit , Video about long-term hotel rental 、 Posts are swiped on major social platforms . Vibrato on , Video about hotel long-term rent 、 Atlas can be seen everywhere , The copy includes but is not limited to the ultra-low price of the hotel 、 Introduction to infrastructure and surrounding supporting facilities, etc ; Search in Little Red Book “ Hotel long-term rent ”, Relevant notes are super 2 Ten thousand .

source / Fire finance screenshot chart / Promotion of long-term rental business of Tiktok hotel

Although at present , The long-term hotel rental business is really popular with young people , But in the eyes of many people in the industry , In the long run , After the ebb tide of the epidemic , Hotel long-term rent is under the thinking of minimum guarantee , Its business model needs to be reconsidered .

Long hotel rentals are popular

Affected by the environment , The hotel long-term rental business has become a way of self-help in the hotel industry , It has also become a good choice for young people who pursue the quality of life .

Where to go platform data display , Compare this year with last year “ The May Day ” Hotel price , High star hotel , This year, “ The May Day ” The average price of the hotel has dropped by as much as 50%; Low and medium stars , The area with the largest decline was 34%. On the whole , The average price of Gaoxing Hotel decreased by 10% Above has 20 city , The average price of medium and low star hotels decreased by 10% Above has 16 Cities .

The current situation of the relatively depressed market in the national hotel industry , Or one of the main reasons why long-term renters choose to rent hotels .

“ Now , In Hong Kong, the long-term rental prices of hotels and apartments have been basically the same . Apartments in the same area , Rent plus utilities 、 After network charges , Just like the hotel 5000-6000 Hong Kong dollars （ close 4300-5100 RMB ）.” The blue star means , Such a price , If you choose a hotel, you don't have to pay a deposit. You can also choose a monthly rent that is shorter than the apartment time , While being flexible, you will also feel that you have a lot of money .

That's it , Blue star is in a hotel in Hong Kong , It has been rented for a long time 5 Months .

Another little red book blogger “ Floating in Shanghai LSroiqppr” It also mentions ,“ A hotel near Changbao company , There are aunts cleaning every day 、 Don't bring your own bedding 、 Provide drinking water every day 、 The hotel has free laundry , There is also detergent disinfectant that can be used . Just walk to work 10 minute , The days when you can sleep in every day are so happy .”

A blogger in Shanghai “Mandy GoGo” Starting this year , In the little red book, I introduced the scheme of renting different hotels every month , Real time updates .1 Yueru lives on Mount e road like a family , Average daily price 160 element ;2 The people's livelihood road is like home , Average daily price 120 element ;3 Pudong South Road is like home , Average 141 element .

In the notes ,“Mandy GoGo” According to , These prices are more affordable than the average daily price he used to rent a house nearby . Recently, I have been sharing 2022 He planned to save money in , Mention in your notes ,“ Hotel instead of renting is also a measure to save money this year .”

“Mandy gogo” The hotel instead of renting notes is also popular with netizens , His first article “ Hotel instead of renting ” note , To obtain the 5535 I like it a lot , And the praise of his other notes , On average 20-30 about .

Besides the affordable price 、 Good location 、 Besides the advantages of saving time and effort in life , At a time when the housing leasing industry is in recession , Black intermediaries have been banned repeatedly , Losing trust in apartment agents is another reason why many young people choose to rent hotels .

According to Bluestar , Among her classmates , Except those who live in school dormitories , People who originally rented apartments occupied about 2/3.“ But as the housing intermediary capital chain breaks 、 Run away, etc. , Many students have moved from apartments to hotels , It has increased by about the general proportion .”

besides , Bluestar is among the students who rent hotels , The number of female students is significantly higher than that of male students .“ Sometimes I feel that the hotel management is more perfect and safer .”

Mr. you, the person in charge of Shanghai Shenyu real estate, told fuel finance , In some Hotels with long-term rental business in contact with them , There is indeed something like what Bluestar said .“ The reason is , The property management of many apartments is not in place . contrary , The hotel owns 24 An hourly front desk , And on call basic services . Compared with young people who work more overtime , It's really more convenient .”

Powerteam Consulting CEO、 Weichangren, an analyst in the cultural tourism industry, also said , Hotels and apartments 、 Residential areas and other residents are different , Is the fundamental reason for the different management methods . And the freedom of access is higher , Or the main reason why hotels are more popular in this special period .

Increase revenue for the hotel

Behind the popular hotel long-term rental business , It is the management dilemma that the hotel industry cannot get rid of .

《2021 Report on the development and consumption trend of China's accommodation industry 》 Show , In the past two years , The number of hotels in China's first tier cities and provincial capitals fell respectively 20.4% and 29.6%. The single hotel was seriously damaged , The number of individual hotels closed nationwide is 15 Around ten thousand .

Outside the single hotel , Chain hotels are also facing difficulties in management .

All season hotel Baiziwan Branch , Due to the sharp decline of the main source of business passengers , Not the most serious epidemic in Beijing 5 month , Even in 3-4 month , Its occupancy rate is only 50-60%.

Another homelike hotel located at Xueyuan Road, Haidian District, Beijing , This year, 5 The monthly occupancy rate is only 30-40%. Zhanghua, the store manager, told Caijing , Before this year 5 Months , The total revenue is not enough 120 Ten thousand yuan , The loss is as high as 50 Ten thousand yuan . And the same period last year , One month's revenue is as high as 80-90 Ten thousand yuan .

“ Xueyuan Road is close to petroleum university 、 Peking University Third Hospital , before , Student 、 There are relatively more customers such as patients . Now , In order to cooperate with epidemic prevention , Colleges and universities are strictly controlled 、 It is difficult to see a doctor across provinces , It directly affects the number of customers , Not to mention the business guests from the exhibition period .” Zhang Hua revealed .

“ No income , But spending needs to remain the same .” Zhang Hua said frankly , The rent 、 Wages 、 Five social insurance and one housing fund 、 Guest supplies 、 There seems to be no change in the hotel's fixed expenses such as staff meals .“ We have not laid off any staff 、 There was no pay cut , However, there is no alternative but to reduce the employee bonus .”

To make ends meet 、 It's hard to reduce the cost …… Hoteliers in urgent need of open source , We must find a breakthrough to turn the tide .

Panjunbo told Caijing , The long-term leasing business has never been the parent company Huazhu group before , Or their business focus of the whole season hotel .“ But this year 5 month , The long-term rental business has a great boosting effect on a single hotel . Our present 30 The discount for long-term rent over a day is about 30% , according to 5 month 15% The long rent rate , and 30% In terms of gross occupancy rate , Long term rent accounts for one third of the revenue .”

Combustion finance and economics learned that , With the development of long-term leasing business , Baiziwan all season hotel will be established before this year 5 Months , Basically achieve a break even .“ The long-term leasing business has indeed made a great contribution .” Panjunbo said frankly .

With the long-term rental business, the hotel performance has been improved significantly , We also found that , China living group App On the front page ,“ Stay together on weekends /7-30 Heaven is linked , Enjoy the discount 75 Fold up ”, It has also been placed in an extremely conspicuous position .

Of course , The hotel group is not the only one to improve the status of long-term rental business ,OTA Platforms have also made efforts , Launched corresponding businesses . On Ctrip , Input 30 Day check-in cycle book hotel , There will be... In the pop-up page “ Ctrip monthly rent · Enjoy exclusive monthly rent ” Relevant promotion of , The discount is even lower than the original price 6-7 fold .

source / Fire finance screenshot chart / The discount price and service enjoyed by Ctrip for monthly rent

The person in charge of Ctrip said , The long lease series products are from 2021 year 4 Since launch in , Sales have been good .“ In fact, the hotel long-term rental business not only alleviates the hotel's operating difficulties in a certain sense , Yes OTA The performance and traffic of the platform also play a driving role .”

Mr. you said to Caijing , For a hotel , Daily rent pricing is not based on 100% occupancy rate to calculate the cost , The loss caused by a small number of vacant rooms will be included .“ When the occupancy rate is low , Long term hotel rental is basically equal to extra money , It must be cost-effective .”

Hotel long-term rent , Can it last long ？

Although the hotel long-term rent mode has played a role in revitalizing the idle space of the hotel at this stage , But once the market recovers , Whether the long-term leasing business can maintain its current vitality , It's hard to say . After all , For a hotel , Pros and cons of the line of business , Many factors should be considered .

In weichangren's opinion , Right next to the hospital 、 For schools and business office hotels , Long term rent is a kind of just need . For other hotels with relatively poor geographical location , Without the location advantage of apartment rental , Without the current price advantage , The long-term rental business may not be so popular .

meanwhile , Weichangren added , The hotel wants to increase the occupancy rate , The more universal way may be room renovation . Such as parent-child transformation 、 E-sports transformation, etc .“ These diversified themes transform , It can improve the quality of the hotel in a certain sense .”

According to Zhang Hua , Recently, the long-term customers of her home inns have shorter lease terms , The main reason is that the price is not agreed .“ I can only give 7-7.5 Discounted monthly rent , But customers who want annual rent , I hope to get a lower discount on the daily rent divided equally .”

Although Zhang Hua will not give in easily in terms of price , But she also talked about ,  Even if the hotel industry recovers to the previous relatively prosperous state , If the price is agreed with the customer , Will still consider expanding related businesses .“ After all, most of the time hotel occupancy is limited , A small amount of long-term rental business can increase the income of the hotel .”

Mr. you also believes that the long-term rental business can improve the daily occupancy rate of the hotel .

Mr. you said , The old hotels in many cities are too old in decoration 、 The drawback of too old furnishings , The occupancy rate is low on weekdays , In this case , Long term rental business can reduce the vacancy rate of hotels .

“ Even Hotels with long-term business , The orders are full mainly on weekends and holidays , The occupancy rate at other times is very average , A certain proportion of long-term leasing business can balance the loss caused by vacancy .” Mr. you added .

Panjunbo said frankly , After the outbreak , For long-term leasing business , The hotel will be more flexible .“ In the past, as long as the price could not be negotiated , We will refuse ; Now I will try to promote , After all, there is an emergency , If there is a long-term rental business , Can be more secure .”

In the view of more people in the industry , If a hotel is confirmed as long-term hotel rental, it is suitable to be one of the company's long-term business models , When landing , Pricing and product design are the key points .

Tiktok is a blogger with many years of hotel experience “ Xiao Wang is in the hotel ” Mentioned in the video , The hotel plans to use a certain proportion of rooms for long-term rent , The pricing factor is critical .“ Estimate the selling price according to the house acquisition cost , Maybe the gross profit should be included in 25-30% about . meanwhile , Market research is also the key , We need to consider the monthly rental price of nearby apartments , Take this as the anchor point , Adjustment .”

in fact , Blue star and other student parties choose between apartments and hotels , The first consideration is the cost performance of living in the same area . Another key point is the product design of long-term rental hotels . Some floors will be designed as long rent friendly , It is a competitive method in hotels that operate long-term rental business .

A staff member of the Futing Hotel, Yabao Road, Chaoyang District, Beijing, which has two long rented floors, told Caijing , The hotel opened in 2020 year 1 month 6 Japan , That is, before the outbreak of the epidemic on a large scale .“ The design of the long-term residence floor was already planned when it opened , Under this design , Futing hotel has greatly improved the pressure resistance of the shortage of short-term rental passengers during the epidemic .”

“ Xiao Wang is in the hotel ” Mentioned in their video , For hotels that have already been built , Want to develop long-term rental business , It is better to do secondary decoration , Do some long-term rent transformation .“ If you think the renovation cost of each room is too high , Then you can share facilities on some floors , Such as centralized kitchen and laundry room .”

As many insiders in the hotel industry have said , After the outbreak , Is long-term hotel rental a good business , Due to geographical location 、 It varies from time to time . However, if long-term hotel rental is included in one of the company's main businesses , It is necessary to plan the investment and scale of long-term leasing business , Pricing and product design .

“ One thing is for sure , After a special period of market education , Many hotels will reconsider their pressure bearing capacity , Even without the rise of long-term leasing business , We will also consider the possibility of expanding other product models .” A person in the hotel industry who has done a lot of research said .

* In the text, blue star is a pseudonym .