Why is the blind box e-commerce mode so popular?

At each stage of social e-commerce, there are popular products and models , Recently, the blind box e-commerce model has been popular in the e-commerce market , Because its model is relatively new , Many businesses have found business opportunities , What is the specific mode of it ？ Next, Mr. Wei Sanyun will share with you ：

 

How do consumers initiate blind box activities on the platform ？

（1） A consumer must have a blind box voucher to initiate a blind box campaign ; Consumers need to pay for initiating blind box activities ：30 element +69 Blind box coupon , This activity has 24 A blind box , There will be value in one of the blind boxes 99 Yuan's products （ Two roles , A person who initiates a blind box campaign , A blind box opener ）

（2） The opener needs to pay for each blind box opened 5 element , Open the blind box for unlimited times

How consumers get 【 Blind box coupon 】？

（1） Become a platform seed user , The platform is aimed at the former 1000 Seed users , Free gift for each person 100 The blind box coupon .

（2） Participate in blind box activities , Open the blind box to get

 

How to make consumers willing to initiate and open blind boxes ？

（1） Consumer needs to spend money to open the box 5 Yuan Kai primary blind box , So there are 4.5 Yuan will give back to those who initiated the blind box campaign

（2） If the opener is in the 7 Secondary opening middle blind box , The initiator can get 31.5 element ;

（3） If the opener is in the 24 Secondary opening middle blind box , The initiator can get 108 element

（4） Open the blind box if it is opened , Can choose 198 The blind box coupon ; If it doesn't open , You can also get 99 The blind box coupon . If consumers who open the middle blind box don't want to 198 The blind box coupon , You can pick up the product , be equal to 5 Yuan on “ buy ” When it comes to value 99 Yuan's products .

The unspoken rules of activities ： To ensure that the initiator of the blind box has money , So the first seven blind boxes will not win the prize , Then subtract 30 The expenditure activity of RMB will be in 7-24 Random winning in the blind box , Then the income of the initiator is 1.5-78 Yuan between

Promotion proceeds ：

（1） It is recommended that every time the initiator successfully initiates a blind box activity , The platform takes out 10 Yuan as a reward for distribution promotion

Direct referrer ( Promoter ) Can be obtained 4 element ; Team leaders can get 6 element ;

（2） It is recommended that participants pay 5 Yuan open primary blind box , Can be obtained 0.5 element .

Platform revenue ：30 Income of yuan — Product cost —10 Distribution reward of RMB , A product drain 24 Consumers

 

With the development of blind box e-commerce economy , The blind box is not limited to daily necessities 、 toy 、 Stationery, etc , Take-out food 、 Tourism products and other fields are also trying to adopt the model of blind box marketing , Earn more traffic and income . Now everything can be blind , Takeout blind box 、 Ticket blind box 、 Snack blind boxes and other forms have sprung up .

 

Headlines focus on ： Business model planning Lao Duan invites you to discuss the social e-commerce model , Quick people seize wealth and business opportunities in one step

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