What is an app circle of friends advertisement

　　　 Speaking of circle of friends advertising , I believe everyone has met in their own circle of friends , Can small programs also do circle of friends advertising ？ Certainly. , And very suitable for . today , Let's introduce to you what the advertising of the small program circle of friends is .
　　
　　1、 What is the advertising function of the small program circle of friends
　　
　　 Small program circle of friends advertisement is a kind of native advertisement displayed in the user circle of friends in the form of original content similar to friends , Click to directly jump to the original promotion page 、 Applet 、 Customize H5 And other promotion pages .
　　
　　2、 What are the characteristics of small programs advertising in the circle of friends
　　
　　 The biggest feature of circle of friends advertising is accuracy , Based on Tencent audience database , Use big data and artificial intelligence , Through interest in reading 、 City 、 Consumption habits 、 Gender 、 Age 、 Educational background and other information screening , Label different user groups , So that the advertisement can be put on demand according to the setting , While gaining massive exposure, it also makes advertising more and more accurate .
　　
　　3、 What are the promotion goals of the app circle of friends advertising
　　
　　 Wechat advertising provides 9 A promotion goal ： Brand promotion activities 、 Promote my store 、 Promote my product 、 Promote my application 、 Distribution of coupons 、 Promote my official account. 、 Collect sales leads 、 Promote my games 、 Promote my video Number .
　　
　　4、 What are the display forms of advertising in the circle of friends of small programs
　　
　　 Regular advertising ： It's like sending a circle of friends , Adopt the classic style that is completely consistent with the information flow of the user's circle of friends , It is characterized by simplicity .
　　
　　 Card advertising ： Subdivide into card type 、 Basic cards 、 Tag cards 、 Action cards 、 Selective cards 、 Panoramic cards, etc 8 It's a form of presentation , Compared with conventional cards, it can be freely combined with a variety of components , More creative forms .
　　
　　5、 The process of creating a circle of friends advertisement
　　
　　 Create launch plan —> Set up advertisements —> Set up ideas —> Preview and submit for review .
　　
　　6、 There are several ways to buy
　　
　　 Purchase according to exposure schedule ： Plan ahead the advertising opportunities for future target groups , Freeze the corresponding advertising amount , Finally, the advertising expenses shall be settled according to the actual exposure .
　　
　　 Bid by exposure ： Set the target group and advertising time flexibly , By adjusting the unit price of advertising exposure and designing high-quality advertising creativity , Compete with other customers for advertising opportunities , Maximize advertising effectiveness based on advertising performance . For specific price, please refer to relevant open document information of wechat public platform .
　　
　　 What needs to be noted here is ： E-commerce promotion advertising （ That is, the promotion goal is ： Promote my product ） Only bidding by exposure is supported .
　　
　　 The above is the function introduction of the small program circle of friends advertisement , Wechat has more than... Active users 12 100 million National applications , The provided circle of friends advertising relies on Tencent audience database , Support customized group delivery , It is called that the delivery effect is the best , The most cost-effective advertising form , Interested friends might as well try .