Since 2019, you must have stopped using this marketing strategy

key word ： The marketing strategy 、Facebook advertisement 、 Social media marketing

Most marketers have a long list of new things they want to try , But everyone has limitations . Marketers tend to pay more attention ： More potential customers 、 More 、 More website traffic 、 More participation . With the development of digital marketing , We must adapt quickly , But one day you will give up some strategies .

1 Facebook advertisement

If you happen to have any Facebook Stocks , This change may make you pause . But the most common answer of marketers in the survey is , They are 2019 Reduce doing Facebook advertisement . This is far the most mentioned strategy that marketers plan to stop or do less .

although Facebook Privacy errors are a problem , But this is not the reason why marketers quit the platform .Facebook Advertising is just not as easy to use as it used to be . Marketers are pragmatic people —— When something stops working , They tend to move on .

2 Cold promotion

Cold contact is a general term , Include LinkedIn mail 、 Cold mail and cold phone . The terrible marketing campaign immediately after establishing contact on social media has also been mentioned many times . Most of the respondents did not say that they intended to stop instant marketing themselves , Because none of them found this tactic useful , They just want others to stop doing this .

I also have a suggestion for you . If you have to use cold email , At least use a signature with a link , To get more information about you . People usually click on the links in these signatures to see who you are . If they like what they see , They may reply .

3 social media

This is not something people are going to give up , It's what they intend to shrink . Consultant Sofia - Le （Sophia Le） It represents the opinions of many of our respondents , She described the situation like this ." Social media is moving towards a less is more stage ".

Facebook It has also been impacted in this regard , Marketers call it the number one social media platform they plan to scale back .Facebook Most of the organic content of advertisements has disappeared , So if you try to make organic content in Facebook Play a part in , You may use advertisements to magnify successful Posts .

Yes Facebook My disappointment is also turning to Instagram tilt .

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