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Cognition of clothing and textile industry
2022-06-09 07:08:00 【Data plus cloud link_ Xiaogao】
From meeting material needs to meeting spiritual needs 、 From improving the quality of life to improving the quality of life 、 From promoting consumption upgrading to promoting industrial upgrading , The full supply of clothing and textile products continues to meet the needs of people's livelihood , Creating a better life for the people .
An epidemic , Blow away the fashion and then blow off the economy . For people in the clothing and textile industry ,N Years ago , The industry focuses on the flow , Is the data , It's a hit ;N After year , What the industry strives for is the effect , It's transformation , It's thinking . The current situation , It needs to be much ahead of the cognition of most audiences , Brand power doesn't need to be publicized , As long as you have quality content 、 product 、 service , Let consumers trust , To gain the public praise of consumers . And every time “ disaster ” after , Those who survive are enterprises that actively embrace change . These people who once died and survived , Has become a leader in the industry . The crisis did not bring them down , Instead, they rise against the trend , Unleashed potential .
Technology 、 fashion 、 Green integration and superposition , Making the garment and textile industry an important part of the modern economic system , It has played an important role in promoting consumption upgrading and industrial upgrading . Industry investment mainly focuses on upgrading technology and equipment 、 Extend the industrial chain and adjust the regional layout , These investments are important for steady growth 、 restructuring 、 Benefiting people's livelihood has a comprehensive driving effect . Under the epidemic , The scale and system advantages of the industry have been fully reflected , Make important contributions to the smooth supply chain of the global industrial chain :
First, the differentiation trend is difficult to change in the short term . The recovery degree of each link of the industrial chain is uneven , The price transmission mechanism is not smooth , The middle and lower reaches are facing greater cost pressure .
Second, the growth momentum of the international market is weakening . The contraction trend of the growth of external demand , On the one hand, it comes from macroeconomic fundamentals , Inflationary pressure will accelerate the tightening of monetary policy in developed countries , Negative constraints on market consumption capacity and confidence ; On the other hand, it comes from the readjustment of the layout of international purchase orders , As the epidemic evolves , Southeast Asia 、 South Asia supply chain or sofastsoft . com, Will be gradually restored , The situation of export orders flowing back to China may change .
Third, the importance of the domestic demand market has increased .2021 year 1~11 month , The retail sales of clothing, shoes, hats, knitwear and textiles above the national quota increased by 15 Ranked No. in the major categories of products 10 position , The growth level of online retail sales of clothing products is still low compared with that before the epidemic .
Fourth, new developments have emerged in the adjustment of regional layout . With the COVID-19 under effective control , We will build an overall plan for the eastern, central and western regions 、 Industrial chains at home and abroad 、 Supply chain system , It will become a more extensive development practice in the clothing and textile industry .
《 Textile industry “ the 14th Five-Year Plan ” Development outline 》 Proposed task direction , Fully demonstrate the development toughness accumulated by years of in-depth adjustment and transformation , Unleash high-quality development potential , Strive to resolve various risk contradictions , Realize the stable operation of the industrial economy within a reasonable range , It's blending in “ Double cycle ” Show greater achievements in the new development pattern and promoting modernization . Steady character overhead , The industry needs to systematically promote science and technology 、 fashion 、 Green high-quality development , Create real value 、 Long term value 、 Potential value 、 Common values , Serve economic and social development .
Manufacturing is the cornerstone of industrial stability and innovative development . Do essence 、 Be professional 、 Solid manufacturing , Perfect production from fiber materials 、 Textile dyeing processing 、 To the whole industry chain manufacturing system of end product manufacturing . Industrial circulation drives the circulation of commodities and factors , Promote the smooth flow of factor resources . In numbers 、 Culture 、 Capital as the fulcrum of value, leveraging the future of the industry . Deepen the integration of the two modernizations , Promote the construction of industry information infrastructure , Cultivate an ecological convergence platform , Leading enterprises “ On the cloud 、 Usage 、 To endow with wisdom ”. Consolidate traditional advantages , Explore emerging markets , Create a diversified export market pattern . Strengthen the professionalism and influence of international exhibitions , Standardized development of cross-border e-commerce , Cultivate new growth points in foreign trade .
Industry development should serve the overall situation of common prosperity . On the one hand, we will continue to emancipate and develop social productive forces , Create a high-quality life with high-quality development . On the other hand , Transform the ecological diversity of industries into greater capacity for employment , To change the social cognition of the industry , Enhance the attraction of the industry to talents, especially young people , Promote positive feedback between talent resources and industrial upgrading .
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