In depth analysis: is the hottest business model in 2022 linked by 2+1 a legal model?

Effective operation ? It can be simply understood as valuable to users , The growth of users is achieved through private domain operation , Repurchase rate of regular users and introduction conversion .

Private traffic operation is a complete closed-loop operation , Pull new from the user -> Retain -> Promoting activity - > conversion -> fission -> La Xin , Such a closed loop , Each link requires user behavior path estimation , And the process of guiding user behavior path in the background , It must be natural for users to make the next action smoothly according to the process set in the background , Realize the pulling of new data and retention 、 Promoting activity 、 Fission and other links , Only after the first step of innovation can there be a subsequent stage .

In the whole drainage process , Enterprises only need to consider one thing , That is, what are the attributes of the users positioned by the platform , It's the elderly , Or Baoma , Or teenagers or user groups with high consumption ability , These should be clearly defined , The next step is to invest well , Get ready for the popular products of users , Then choose a business model suitable for the long-term operation and development of the platform , There are many business models for channeling fission , Teacher Duan of Weisan cloud has shared the content of the marketing mode of traffic realization in the article one by one , If you are interested, you can go into the small inventory , Or find Xiaobian for details . Today, I will share the drainage effect of a platform , And a very simple fission mode , Chain action 2+1

That chain move 2+1 The mode is mainly to build a fission team mode and quickly increase the platform sales , It is the fastest mode for users at present , Chain action 2+1 The model is reasonable and compliant, while encouraging the profit sharing mechanism of users , Enjoy a discount on shopping , At the same time, it can promote and earn objective income . Let's go to the topic , Let's talk about the business logic of the chain mode .

give an example ： Guizhou Maotai flavor Baijiu , The market price 599 element , Now the price of the platform benefits 499 element ;

【 Agent 】： Just buy a bottle of Baijiu , You can get 【 Agent 】 identity , Self purchase Province 100 element , Recommend others to earn a recommendation award 100 element .

【 partner 】： Recommend two agents , You can upgrade to 【 partner 】 identity , Self purchase Province 300 element , Recommend others to earn a recommendation award 300 element , The team's subordinate agents earn a reward for purchasing 200 element

It's very easy to understand , There is no big difference between it and the conventional agent investment attraction , But there is an innovative system in the chain mode , It is the mechanism of leaving and retaining people .

When you become a partner , The two agents recommended above need to be left to the superior who recommended them , Help the superior team split , Empathy , You will break away from your superiors and set up your own team for market development , When the agent behind the team becomes a partner , They will also break away from your team and set up their own team for market development , But the two agents recommended by them should stay and help you with the market .

Front end member drainage with chain 2+1 Reward model , Second, the threshold of replication is low , Everyone can promote entrepreneurship , Help the team up and down , Easy money , In terms of the whole pattern architecture, the chain moves 2+1 They are all based on the secondary distribution system , Legal compliance , Avoid multi-level team differential .

A good business model must meet two basic conditions , The first is to solve the problem of traffic , The second is to solve the sustainability of the mode , And a variety of incentives encourage users to participate in making money , At the same time, we constantly share consumption through social relations , That solves the sustainability of the model .

This article is original , Reprint please indicate that it is from ： The old business model development section , Editor ：D-X-M_9221

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