Alibaba cloud architect details nine trends in the game industry

Han Hu , Alibaba cloud game industry solution architect

 

Abstract ： Games have always been a hot industry in the Internet field , With the rise of mobile Internet , Mobile phones and Pad The popularity of , The game started in the early days PC Page tour of the times 、 The swim , Gradually developed to mobile games occupy the main trend . In recent years , Game manufacturers are constantly exploring cloud games , Hope to bring a smoother experience to players , The cloud has become the best choice for the game industry .

 

How to make the game run more stably on the cloud 、 Fluent 、 Efficient and economical ？ As the largest cloud manufacturer in China , Alibaba cloud provides game manufacturers with the best cloud solution . This paper mainly introduces 2021 Market situation and development trend of the game industry in , Help you understand the selection of computing resources in the cloud .

 

One 、     Market situation of game industry

 

1.  2021 The global game market

 

Data sources ：NEWZOO

 

Ÿ   2021 In, the total revenue of the global game market was 1803 Billion dollars , Year on year 2020 Annual growth 1.4%;

Ÿ   Among them, the mobile game market 932 Billion dollars , Occupy the global game market 52%, Year-on-year growth 7.3%;

Ÿ   2021 The number of players in the world was 30 Billion , Year-on-year increase 5.3%,55% Located in the Asia Pacific region .

 

From the above core data of the global game market, we can see , The overall growth of the global game market has slowed down , The trend of mobile games continues .

 

2.  2021 China's game market

 

Data sources ：《2021 China Game Industry Report 》

 

• 2021 The actual sales revenue of China's game market in 2965.13 One hundred million yuan , Increase in income over last year 178.26 One hundred million yuan , Year-on-year growth 6.4%;
• Among them, the actual sales revenue of China's mobile game market 2255.38 One hundred million yuan , Increase in income over last year 158.62 One hundred million yuan , Year-on-year growth 7.57%, Mobile games still occupy the mainstream of the domestic game market , The proportion of total income is 76.06%;
• In terms of game going to sea ,2021 The sales revenue of China's independently developed online games in overseas markets 180.13 Billion dollars , a 2020 Annual income increase 25.63 Billion dollars , Year-on-year growth 16.59%;
• 2021 In, Chinese game players were nearly 7 Billion , Year on year growth only 0.22%, The number of users is becoming saturated .

 

From the above core data of China's game market, we can see , The growth of Chinese game market is slowing down , Player growth has peaked , The growth of Chinese independently developed games going to sea is obvious .

 

Two 、     Game market trends

 

1.   Game industry trends

 

Three obvious trends in the game industry are going to sea 、 Mobile Tourism and ecological transformation .

 

a.   Sea

Above data ,2021 Sales revenue of China's independently developed games in overseas markets in 180.13 Billion dollars , a 2020 Annual income increase 25.63 Billion dollars , Year-on-year growth 16.59%, All manufacturers are strengthening their operation and distribution capabilities , such as ： Global distribution 、 Localization operation 、 Integration of research and operation ; And in the diversified categories of games , from SLG、 leisure 、 The card , To the present RPG, Even in the future FPS MOBA This kind of game goes to sea ;

There are still multiple challenges when the game goes to sea , For example, the theme 、 Culture 、 Compliance, etc ;

 

b.   Mobile games

The share of mobile games in the global market is 53%, The proportion of mobile games in the domestic market has reached 75%, And as mobile device shipments continue to grow , In particular, there is still a lot of room for mobile game penetration in overseas markets ,PC market 、 The mainframe market will shrink further ;

 

c.   Ecological change

On the one hand, the quality of the game is king , The exposure of the game in the development period 、 preheating 、 The test begins to accumulate a large number of potential players ; On the other hand , Buy quantity 、Taptap Community 、 New channel models such as private community are becoming more and more popular , The traditional channel is king mode is quietly changing .

 

2.   Game product trends

 

IP turn ( Continue to zoom in and dig IP value )、 High quality has long become the consensus of the industry , In the current market environment , There are four new trends in game products ：

 

a.   Long term operation

Game manufacturers need to constantly update game content ; Further improve the fine operation capacity ( La Xin 、 Promoting activity 、 Pull back flow );

 

b.   Category Integration

As the industry is in the stage of stock competition , Especially in the domestic market , The number of products on the market is small , It is now difficult to define most of the current games with one game type ,SLG&RTS;SLG& The card ;

 

c.   Cross platform

Multi terminal （ Across mobile terminals 、PC End ）、 Cloud gaming 、 Big DAU Platform like games , There have even been metacosmic games ;

 

d.   Socialization

In game social networking has become a standard and important design point , Game manufacturers have established their own game communities , To enhance player sharing 、 Communication experience .

 

3.   Game technology tends to

 

a.   Game rendering

Self-developed manufacturers continue to increase R & D investment , Continue to improve game modeling 、 Technical capabilities such as real-time rendering , Continue to improve the image quality , To tradition 3A Keep up with the game ;

 

b.   Yunyuan biochemistry

More and more game servers are used K8S Deploy , Some customers also use Serverless Deal with the demand for elastic computing power , Cloud native database has become the default choice ;

 

c.   big data ：

In addition to fine operation 、 Plug in, etc , Many game manufacturers will base big data +AI+ Advertising analysis (RTA ROI attribution ) As the standard configuration of game big data platform .

 

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