Audiences with similar interests

“ Audiences with similar interests ” Gather together to show a certain theme Full interest Users of , It can help you cover the people who are most likely to value your products or services .

Audiences with similar interests ” Use cases ：

Suppose someone often watches camping videos , I've been here again recently Google.com Search for the best bait , And in Google Hiking trails are studied on the map . In this case , Our system will determine that this person is likely to Keen on outdoor sports , Therefore, it is classified as “ Outdoor sports enthusiasts ” An audience with similar interests .

If you run an online adventure sports goods store , You might want to target “ Adventure sports ” Such a broad keyword bid , At the same time, I want to avoid some irrelevant traffic . In this case , It can be added to the advertising series targeting broad keywords “ Outdoor sports enthusiasts ” This audience group with similar interests serves as the positioning condition , To ensure that only those who really love outdoor sports will see your advertisement , So as to improve the relevance and conversion probability of advertising .

Use broad keywords and specific audiences , Look for users who may have conversion intentions .