Traditional retail is accelerating the evolution and upgrading to new retail, and retail digitalization is imperative

Review the past 20 The development course of China's retail industry in , The retail industry has experienced a cycle from offline to online and then to offline . When e-commerce just rose , People's consumption habits began to shift from offline to online ; But with the Internet traffic dividend peaking , More and more e-commerce enterprises begin to move from online to offline .

Now , With people 、 cargo 、 The constant evolution of retail elements such as market , China's retail industry is developing from traditional retail to Omni channel retail , The retail era of online and offline Omni channel integration has come . There are studies that show that , The proportion of offline retail in the whole retail industry is as high as 74.2%, Offline retail is still the main battlefield of China's retail industry . future , As the retail industry enters the era of Omni channel retail , people 、 cargo 、 The field will also be fully integrated .

however , The retail industry should achieve this goal , Digital transformation will be the only way . Especially in today's booming digital economy , The retail industry relies on big data 、 The application of new technologies such as artificial intelligence , It can open up all links of the production and operation of retail enterprises , Strengthen the integration of business and technology , Improve the level of digital operation , Realize management upgrading and mode innovation , So as to achieve “ Mention mass 、 Reduced Edition 、 Efficiency ” Purpose .

2021 year 7 month , Issued by the general office of the Ministry of Commerce 《 Technical guide for smart store construction （ On a trial basis ）》, The hope is to guide the cross-border integration of digital and intelligent physical retail , Create a batch of good experience 、 The service is accurate 、 Manage smart stores . Today, the retail industry is moving towards a new smart retail , Huawei is also accumulating experience based on its own practice in the retail industry , Focus on key business scenarios , Work with partners to create scenario based solutions , We are committed to becoming a leader in the digital transformation of the retail industry “ Understand pedestrians ” and “ Fellow travelers ”.

Post epidemic Era
The evolution from traditional retail to new retail is accelerated

from 2000 Year begins , The rise of online e-commerce , It has broken the geographical restrictions of the retail industry , E-commerce has also become a leader in the development of the retail industry . But in recent years , The competition in e-commerce is becoming increasingly fierce , The cost of online customer acquisition has increased significantly , Gradually approaching or even exceeding the sales cost of offline stores . therefore , Through the innovation of technology and business model , Break the situation of unilateral development online and offline , It has become the only way for the transformation of the retail industry .

Especially under the influence of the epidemic , The offline retail industry has been greatly impacted , Online retail is growing rapidly , This is the opposite of that , It further accelerates the online and offline integration of the retail industry . In order to cope with the uncertainty caused by the epidemic , More and more retail enterprises begin to use new technology , Improve the work efficiency of employees , Reduce excessive human dependence . such as , In the operation and maintenance of physical stores , Use new technology to reduce repetitive and tedious work ; Store warehouse integration strategy is adopted in warehousing , Reduce storage costs 、 Shorten the retail supply chain .

For many retail enterprises , E-commerce and physical retail are often two separate channels , Different channels are also used in sales and logistics , Not only increases the management cost , It also reduces the management efficiency . But under the catalysis of the epidemic , Traditional retail is accelerating its evolution to a new retail with online and offline integration . This will not only maintain the original sales method , It can also change sales channels more flexibly , At the same time, it is combined with store warehouse integration and supply chain optimization , Reduce storage and distribution costs .

Omni channel retail brings not only the integration of online and offline sales channels , It is also the opening of the online and offline membership system . thus , Retail enterprises can optimize their membership services around the coverage of physical stores , Explore regional consumer preferences 、 Provide better localization services , At the same time, with the help of data analysis , Realize the real "thousands of people, thousands of stores and thousands of noodles" . however , Online and offline integration , It will also let users' consumption portraits 、 The data of retail goods and supply chain grow exponentially , The diversification of analysis dimensions will also make the retail operation more and more sophisticated , The digital transformation of the retail industry is becoming increasingly urgent .

Digital transformation speeds up
Reshape the new retail model

In recent years , The retail industry relies on 5G、 big data 、 The Internet of things , Cloud computing 、AR/VR And the further application of the new generation of digital technology , Accelerating the digitalization of the retail industry 、 Intelligent transformation , Achieve quality improvement 、 Reduced Edition 、 Efficient business closed loop , Fast forward to the new retail era . For retail enterprises , Digital transformation is not only an important means for enterprises to cope with uncertain environmental changes and other factors , It is also centered on the consumer experience , The inevitable choice to reshape the new retail model in the digital era .

1、 Online and offline integration 、 Store warehouse integration . In the process of online and offline integration , The online and offline membership systems are gradually connected , On this basis , Retail enterprises are optimizing the coverage of physical stores , Try to find out what regional consumers like , Provide the best localization services , At the same time, according to relevant data , Adjust the main products of physical stores and target members .

2、 All channels ＆ Precision marketing activities and life cycle management of global members . For... From various channels VIP、 Paying members, etc , Retail enterprises pass AI Tools and big data analysis platforms depict the consumption portraits of various users , Keep giving all kinds of activity notices and discounts . Now , The data analysis dimensions of retail goods and supply chain are diversified , Making retail operations more and more sophisticated .

3、 live broadcast + community 、 Create a new retail model of super experience stores . In recent years , live broadcast + Community has gradually become one of the mainstream models of online retail , meanwhile , Offline retail is also building a super experience store , Provide users with an immersive experience before purchase , To increase users' loyalty to retail brands . In this way , Retail brands are building targeted sales channels around specific consumer groups .

4、 Store automation 、 Intelligent operation . Affected by multiple factors such as epidemic situation , The operation and maintenance cost of offline stores continues to increase , Retail enterprises are in urgent need of business automation , Reduce store manpower and operating costs , Such as self checkout 、 Automatic counting 、 Remote shop patrol 、 Cleaning robot 、AI Manual customer service 、 Various automatic environmental control equipment, etc , Even build an unmanned physical store .

Hand in hand “ Understand pedestrians ”
Jointly implement the digital transformation of retail

For retailers , Whether it's flexible sales strategy making , Or the creation of smart stores , Can not do without the support of digital technology ; But these enterprises are more focused on the development of their core business , Not good at how to carry out digital transformation . So , Retail enterprises must join hands with industries such as Huawei for digital transformation “ Understand pedestrians ”, To cross the new digital divide , A new era of win-win intelligence .

Gome retail is a 1.8 Million members , The total number of stores reached 1790 A chain retail giant . In order to provide customers with a better shopping experience , Gome cooperates with Huawei , around “ Intelligent IOT 、 The cloud and the net are one ” Jointly create a new paradigm of home appliance chain retail , Introduction WIFI & IOT Integration 、LAN&WAN The fusion 、 A wide area network 、 Enterprises IT Of a net 5G+SD-WAN+Wi-Fi 6 New intelligent store network solutions . thus , Gome only needs to deploy a set of controllers to manage all network devices , Realize unified construction 、 Unified control , It can not only visually manage the store network status , It also greatly improves the quality of network management , bring OPEX falling 30%, Operation efficiency has been improved several times , It can save several million yuan of special line cost every year .

Multipoint Dmall It is a leading Omni channel digital retail solution service provider in the retail industry , In the process of helping physical retail enterprises realize online and offline integration and channel integration , Multipoint Dmall By joining hands with Huawei , Starting from the actual business scenarios of retail stores , Jointly launched “1+1+1+N” Intelligent IOT fusion scheme , A platform 、 A network 、 A set of equipment ensures store network coverage , Connect electronic price tags, etc N An IOT terminal , The shopping cart will be carried out later 、 Self service purchase 、 The IOT of intelligent robots and other devices , So as to realize the automatic inventory of goods 、 Shelf intelligent replenishment 、AI Intelligent loss prevention 、 Remote inspection and other intelligent store applications , It reduces repeated investment , Reduce the overall operation and maintenance cost , It also ensures the continuous improvement of consumers' shopping experience .

361° The group as a collection of brands 、 Research and development 、 Design 、 production 、 A retail sporting goods company integrating distribution , It has more than 6000 stores . How to better ensure the continuous, stable and efficient operation of the core business system ,361° The group passes the whole stack of Huawei “ Cloud native ” The landing of Technology , Give full play to the high availability of Huawei cloud service solutions and professional architecture design 、 Large bandwidth 、 Simplify operations 、 More security and other features , It realizes more convenient operation and maintenance and less cost investment , It greatly reduces the threshold of smart retail applications .

The essence of retail digital transformation is a business transformation , It's a “ Only the starting point , No end point ” The marathon of . So , On the one hand, Huawei gives full play to its technical advantages , From the basic perception layer 、 Platform layer to intelligent application layer , Escort the digital transformation of retail enterprises ; On the other hand, through joint innovation with ecological partners , Created a series of scenario based solutions , For example, Huawei digital platform matches with partner solutions 、 Smart store solutions, etc , Accelerate the digital transformation of retail with ecological power .

In the new retail trend , Retail enterprises focus on consumer experience , To digitize 、 Intelligent transformation into means , It is reshaping the consumption pattern , Meet consumer needs and desire for value . future , The purpose of shopping is not just to buy , It's more about building relationships with each other . In the process , We will also contribute our wisdom , Provide core driving force for retail digital transformation .

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