What's the secret of creating a popular short video?

With the gradual improvement of Tiktok content ecology , More and more high-quality creators have emerged on the platform , Want to create a popular video , To achieve fan growth, you have to have some real skills .

today , Xiaobian combines a * Mom data platform 『 Rising fans 』 Daily list , Select excellent cases , Analyze the creative skills of popular short videos , Provide inspiration and ideas for people .

1 The sky is full of powder 81W

26 Year old boy depends on “ travel ” Out of circle

Beautiful scenery on the ground + Resonant copywriting can easily attract users' attention ,@ Extraordinary on the road ,27 The 19-year-old travel expert showed users the beautiful scenery and local culture of the place he went through a short video , Coupled with highly resonant dubbing , It has been liked by many fans .

This number is near 7 Days in total 4 Article Video , only 7 month 20 On the same day Puff up 81.8W, The video duration is 55-59 Second interval .

The recent hot video is “ Hidden on Anji mountain ‘ Magic world ’ Do you want to come? ？”, The associated topic is # It's so cool on the clouds # Please watch the beautiful scenery in Tiktok during the summer vacation , Up to current Have obtained 2.7w give the thumbs-up .

Xiaobian extracted all the copies of the whole video 305 word , Analyze the essence with you , For creators to learn from .

“ If you have been under great pressure recently , It's better to go to yunshang grassland with me .

This magical world built on the mountain Can let you return to that carefree age , Stay in XingKong astronomy Hotel , Lying in bed, you can count the stars , There is no boss's scolding here , There is no nagging from parents , Some just laugh and scream wantonly , Take a cableway up the mountain , You will find that the peaks are connected at both ends by the sea of clouds trestle , There is an abyss under your feet , Against the backdrop of the sky , The crystal corridor bridge seems to be less terrible .

If you want to experience the feeling of riding the flower season on the rainbow , This Rainbow Flower must not be missed , It seems ordinary, but it's thrilling ,500 It's more than a meter high 5 Seconds to the end , If it's not exciting enough , Welcome to the challenge of Skywalk and air bike .

Of course, you can also choose to swing on the cliff before autumn , stay 12 Meters high was suddenly thrown down , This feeling who does who knows This is a good place to release pressure , Who will you bring ？”

Sort out the essence of copywriting

1、“ If you have been under great pressure recently , It's better to go to yunshang grassland with me .”

—— Prick the pain （ Recently, I have been under great pressure ）, Provide solutions （ Go to the grassland with me ）

2、“ Can let you return to that carefree age .”

—— Scratch to itch , Clarify the program objectives , Give users expectations .（ Back to carefree age ）

3、“…… There is no boss's scolding here , There is no nagging from parents , Some just laugh and scream wantonly ……”

—— Highlight the actual scene of pain points （ The boss's scolding 、 Parents' nagging ）, Draw a specific blueprint for the goal （ Laugh and scream wantonly ）

4、“ If you want to experience the feeling of riding the flower season on the rainbow …… If it's not exciting enough , Welcome to the challenge of Skywalk and air bike . Of course, you can also choose to swing on the cliff before autumn ,…… This is a good place to release pressure , Who will you bring ？”

—— Explain cool points , Specific content of the plan （ Experience the feeling called flowering on the rainbow 、 Challenge Skywalker and air bike and swing on the cliff ）, Clarify the goal again , The context corresponds to （ This is a good place to release pressure ）, Arouse users' infinite Association and expectation ( Who will you bring ？)

Through the disassembly of the copy , We can see that , The copywriting of popular short videos should basically meet the pain points of users 、 Itch and cool .

If you want to learn more tutorials, please add the following little sister wechat , remarks CSDN Oh ！