Community group buying has triggered heated discussion. How does this model work?

Community group buying has developed to the present , It has become a familiar shopping mode , High quality brand community group buying can attract users' attention , It can also bring more development space for businesses , Users can buy goods at a lower price by launching a group , Now let's learn how to do the community group buying system .

1、 Pay attention to the choice of the commander

The team leader is the core of the community group buying system , As a link between community group buying enterprises and community residents , The role of group buying in the community is very important . And now the head of the community group buying is generally Baoma and individual individual , There is no physical store support , When going to a certain point in the community to pick up and receive goods, it is easy to cause instability and distrust without physical stores , So for the choice of the head of the community or need to choose a physical store or express collection point .

2、 Active social atmosphere

The community group buying system is based on the development of social communities , therefore , If you want to attract more traffic, you need to activate the user atmosphere , Good user atmosphere is an important factor in the development of multi player group system , And based on the community life scene , Group group can start from the discussion of new things in the community , Form a good communication atmosphere . In the process , The role of the head of the regiment is crucial , In addition to answering the group's questions in time , The team leader can also initiate topic discussion on his own initiative , Interact with group members .

3、 Build a perfect supply channel

Good community group buying should have perfect supply channels , And we must have a good grasp of the source of supply of goods . A good supply chain has rapid supply efficiency , This is the key to winning customer recognition . Let me give you an example , When you are an independent platform for other beings , that , The platform should strictly control the entrants , Constantly select the best business , Combined with logistics enterprises to do .

4、 Encouraging innovation

Community group buying system wants to do well , You have to inject new traffic , It is possible to introduce new ideas through incentives , For example, make an announcement , It's like congratulations on who invited so many people into the group , And then get some reward , Let's know how much reward is left . Then we can stimulate some partners to invite them to do the task , And remind people in the group by reminding them , There is a sense of urgency .

5、 Do a good job in marketing activities

Marketing activities are an important way for the community group buying system to attract traffic , Effective marketing can greatly mobilize the enthusiasm of users . For example, there are prizes for checking in 、 Product coupons 、 Marketing activities such as full reduction and full delivery can effectively carry out user retention , Greatly improve the purchase probability and repurchase rate of customers .

The low cost of community group buying , The way to sell high , There are many opportunities for enterprises to develop , With the advantage of the model , Master the way of operation , The income of the enterprise will continue . If there are other doubts , You can communicate with us through private letters .