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Avoid playing with super high conversion rate in material minefields
2022-07-04 00:58:00 【Huawei Developer Forum】
new icon Is it agreeable ? Are the five pictures eye-catching enough ?
You are still lost “ Guess you like ” Well ? Over and over “ Blind extraction box ” Verify user preferences , It takes more than just time and energy , It is also an opportunity to increase again and again .
With the help of HUAWEI AppGallery Connect Material testing ability , You can try different styles of material , Get users' market feedback on different material contents , And apply it to the whole network .
Material testing , It changes the current situation of artificial subjective judgment of material quality , Through big data analysis capabilities , Can be more scientific 、 Make a more reasonable decision on material content delivery , Improve the download conversion rate of applications , Continuous suction .
at present , Material test adds the function of real-time data , Let you know the effective exposure of each set of material content faster 、 Data such as new downloads and new installations , Accurately grasp user preferences , The best material is presented .
Opening conditions : Material management services ( Material testing & Material update ) Still in Beta Open state , And only for the online applications of the whole network . Interested developers , You can send an application email to Hua for the operators ( [email protected] ), See the material management service document for details .
Opening guide → Material management services
The scope of the experiment :“ Application Introduction ”、“ Apply a one sentence Introduction ”、“ Application icon ”、“ Screenshot of application introduction ”、“ Application introduction video ” and “ Recommend the video ”.( The material test experiment does not support “ Recommend the video ” Test of .)
Experimental suggestions :
Test only one type of material at a time , Avoid cross influence between different materials ;
Each experiment lasts at least 7 God , Reduce the error value ;
Face as much as possible 50% The users of the test experiment ;
For the same material type , Experiment repeatedly with several different materials , Get a conclusion . More highlights , Please see the official Huawei Developer Forum →https://developer.huawei.com/consumer/cn/forum/home?ha_source=sanfang
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