House change for agricultural products? "Disguised" house purchase subsidy!

​2022 How hard is the year ？ Known as the world's three hard assets “ US stock 、 China real estate and Japan debt ” One after another in trouble , And Chinese houses are especially sad . I heard a lot of news before “ In order to buy a house, how much you can fight ”, Now it is “ In order to sell a house, how hard it can be ”. Thirty years of Hedong, thirty years of Hexi , Once let ordinary people “ I can't climb up ” The house of , One day, you can exchange agricultural products ！ A few years ago, Ma Yun predicted ：“ House prices in the future ”. Now let's look at , I don't know if the house price is better than onion , But it has been with wheat 、 garlic 、 The watermelon is hooked .

A week ago , Henan real estate enterprise Jianye two real estate projects were first launched “ Wheat 、 Garlic for another room ” Activities , Because it has received too much public attention , The original plan lasted until 7 month 10 Day activities , It was only postponed for two days and terminated in advance .

 

But in the face of today's property market , There are still real estate enterprises eager to try .6 month 28 Japan , Nanjing Yunyang riverside real estate under Xincheng holdings was launched “ Watermelon house change ” Activities , Promotional posters show , The real estate said it would take 10 element / Jin buys watermelon to offset the house price , The purchase limit of each suite is 10000 Jin , It can be deducted up to 10 Ten thousand yuan , The activity time is 6 month 28 Japan -7 month 15 Japan .

 

This series of fancy promotions by real estate developers , In a 30 In the history of commercial housing development in , It's really unprecedented . Regarding this , Online reviews are mixed . Industry experts say that changing houses for agricultural products is “ Precise demand ”“ Marketing innovation ”, There are also many people who doubt that this is a disguise “ Harvest farmers ”. So what's the truth behind the fancy sales ？ What is the “ benefit the people ” still “ Pit people ” Well ？

Look at the bright side , Kill two birds with one stone , Both sides benefit from . It has found customers for real estate enterprises , Solved the problem of de stocking , Let farmers become citizens , And give a higher price than the market price , Farmers can sell agricultural products , In exchange for a certain economic supplement , Buy a house again . In fact, it is the real estate developers who try to avoid the price limit order “ The invention “ Price reduction in disguise , But in the end, the man carrying the pot must be a farmer , In the later stage, hundreds of thousands of house loans have to be repaid , In addition, the risk of house purchase is uncertain .

First , This operation of real estate developers can bypass the price reduction restrictions of local governments , At present, the governments in many places are very sensitive to the price of buildings , There are “ Restraining order ”, Therefore, the price of real estate cannot be reduced at will . For real estate companies , Liquidity needs to be recovered through sales , Especially those enterprises with debt repayment pressure , However, price reduction and promotion are still the most effective way to recover liquidity . So when the real estate price can not fall , It appears with “ Current season agricultural products ” As an intermediate product , Under the “ Barter for sth “ Banner , Realize the operation of price reduction in disguised form . secondly , Turn a corner to ” a farmer “ Send a signal that house prices are falling , Arouse enthusiasm for buying a house . Developers purchase agricultural products above the market price , It's about making profits , The saying of high EQ is to help farmers find a market , In fact, it is to reduce prices and make profits . After all, we all know the truth of buying up and not buying down , The blatant price reduction makes people dare not buy . Instead, they buy agricultural products at high prices , It also helps farmers expand their sales , The three rural issues have been solved , The local government definitely supports it . Just for developers , It makes the original price reduction more obscure .

One thing is for sure , For the buyers who actually participate in the activity , In the future, we will have to face hundreds of thousands of housing loans , And whether it can smoothly pick up the house in the end is another matter .

We might as well use “ Wheat changing rooms “ To make a rough estimate of , according to 2 element / The price of Jin , Suppose the developer receives 500 Ten thousand jin of wheat , Then sell it to the market at a discount , At least earn 750 Thousands of yuan . More to the point , Wheat can only be deducted 16 ten thousand , The remaining 74 Million or more of the house price needs the buyer to pay out of his own pocket . For farmers , These hundreds of thousands of loans , It also costs twoorthree yuan to pay in thirty years , This is obviously a huge expense . If income is unstable , Usually, I just move bricks and do odd jobs on the construction site , I dare not do it at will .

 

Let's talk about the risks , It depends on whether the buyer buys an existing house or a future house , An existing house is an existing house , Generally, you can check in after you purchase , The future house is a house that has not been built yet , Therefore, it is generally necessary to wait until the notice before moving in . If you buy an existing house , That shows that real estate developers really have a hard time , Eager to sell the house to get cash flow , Therefore, we have to raise the price in disguised form to avoid supervision , under these circumstances , For those who really need housing and are ready to buy it , This kind of real estate can be started . And if you buy a future house , Then pay attention to , In recent years “ Unfinished building “ There are endless reports , When the developer's capital chain breaks , Buyers are likely to face ” Two empty “ risk . Especially those who “ Half a project ” Enterprises that sell them , No matter how big the publicity stunt is , Be careful .

This reveals the trend of real estate ？

Exchanging crops for houses is just one kind of exaggeration , Similar marketing also includes poly Shuimu Fanghua project in Haizhou District, Lianyungang, Jiangsu ,618 During this period, we launched "buy a house and get one free" 200 Jin Tu pig , And promised to kill . The government of Rendong Town, Yulin City, Guangxi , To encourage the purchase of houses , Since this year, a series of favorable policies for house purchase have been issued , It even includes buying a house “ Send work ”. It also promises to have minimum salary guarantee, etc . Behind a series of magic promotions , It has something to do with the current poor sales situation in the real estate market .

One side , The sales scale of the real estate market is declining .2022 Five months ago , Before this year 5 In June, the total sales of commercial housing nationwide decreased year on year 31.5%. With wheat 、 garlic 、 The main purpose of the down payment for agricultural products such as watermelon , Or do you want to speed up de stocking , Withdraw funds as soon as possible . On the other hand , It reflects that the investment heat in the real estate market is also cold . The completed amount of investment in real estate development has fallen below the level year on year . In addition, it is reported that ,2021 Land acquired by the developer in , Up to now, there are nearly 80% It hasn't started yet . Have to say , In this hot summer , The real estate industry has fallen into a cold winter ！

Various measures to rescue the market , Is it really useful ？

Lowering prices in disguised form may not really arouse the buying enthusiasm of the masses , Deep in the marrow “ disease “ This is the fundamental reason why real estate cannot recover as quickly as other industries . Under the influence of the epidemic , The whole economic environment is very good , All walks of life are more or less implicated , In the first half of the year, everyone didn't make much money , Consumption enthusiasm is not high , This is the problem , But this is not the fundamental problem . It's all about , Real estate can not hold the bottom line , The project is incomplete 、 Poor quality and other problems , Leading to the loss of market confidence . For now , Unless this situation is alleviated , Otherwise, even if developers create another 100 marketing tricks , It is also difficult to really save the market .