Shenzhen Taipower: the way of "communication" of the United Nations

The story of Shenzhen Taidian , It makes me feel ,“ Digitization ” It does open a door for us . This enterprise has been doing hardware according to the traditional ideas and models , With remote cloud support 、 AI support , The product has “ Soft and hard integration ” Technology content of . Services not previously available , Now we can , And it is accurate 、 Real time services . This set of actions comes down , In the true sense “ On the cloud — Usage — To endow with wisdom ”.

The goal of the new infrastructure , It is not the new infrastructure itself , But the construction of digital infrastructure can empower everyone 、 Every entrepreneur and enterprise . With the support of digital infrastructure , The overall level of science and technology has been improved .

—— Wang Yuquan / Experts in the global scientific and technological innovation industry

Every night 7 spot , Zhouqingdong will watch on time 《 News broadcast 》. He has kept this habit for more than ten years , Unless there's really no way to find a TV . This is his “ Occupational Diseases ”, As long as there is news of the meeting , He would stare at the screen , See if your products have appeared .

A slightly larger meeting , There is no shortage of microphones , The microphone needs a set of software and hardware support . What zhouqingdong does is a complete set of conference system equipment .

If you see “ Microphone ” It's a product of another family , He will immediately send a wind up message to the local agent ： Can our products go into ×× meeting ？

1996 year , Zhouqingdong and his brother zhouqingxu started their business in Shenzhen , Several electronic engineering technicians were gathered , Specialized in developing and producing conference systems . The conference system is an electronic product installed on the table , So they gave the enterprise a very simple name —— Shenzhen Taidian Industrial Co., Ltd （ hereinafter referred to as “ Taiwan Power ”）.

Before doing this research , No one in our team has heard of “ Taiwan Power ” This company , I only know that it is a partner of Alibaba cloud . We asked an entrepreneur who was very active in the business circles in Shenzhen , The answer is “ Just heard of , There is no in-depth understanding of ”.

It is a world-class “ Invisible champion ”, For the world 120 Many countries and regions provide conference system equipment , This includes the United Nations 、 The world bank 、 The headquarters of the European Commission and other important international organizations , as well as G20 Summit 、APEC（ Asia-pacific economic cooperation ） Summit 、 Enter the top conference venues such as the Expo .（ See table 1）

17 When we entered the overseas market years ago , Taipower has entered a field surrounded by strong enemies . The competitors include several European and American companies 50 An established industry leader with a history of more than years , There are also Philips 、 Bosch 、 SONY 、 Panasonic and other comprehensive electronic technology companies .

at present , Sales of Taidian products , Both domestic and overseas accounts for just half . Zhouqingdong said ：“ Taiwan Power 24 Over the years ‘ Pierce a hole with an awl ’, Focus on the conference system . Currently in the global market , Only one or two companies can compete with us .”

2020 year 5 month 14 Japan , The Political Bureau of the CPC Central Committee held a meeting of its Standing Committee , Put forward “ We will deepen supply-side structural reform ”“ Build a new development pattern of domestic and international double circulation and mutual promotion ”, This will be for some time to come , Guidelines for the development path of Chinese enterprises .

surface 1 Important meeting places using Taipower conference system

Zhouqingdong brothers , A tube product R & D and manufacturing , A global market promotion . In a sense , Their division of labor just represents “ Supply-side reform ” and “ Domestic and international double circulation ” These two routes .

It's curious that , Such a private enterprise unknown to the public , How to make a choice , The two routes are parallel ？ How does it upgrade products on the supply side , Realization “ Double cycle ” Development pattern ？ Between it and Alibaba cloud , What kind of sparks have they created ？

01
In the United Nations “ communicate ” Road

Remember the meeting earlier , Everyone is diligent , The leader said , Here is a sentence . This may be a common meeting scenario in the past ： On the rostrum , The leaders took turns to speak , The people under the stage were writing hard with their heads buried in their mouths . I don't know if I listen , Anyway, I can write a notebook in half a day . A few microphones , A big speaker , A meeting of dozens or even hundreds of people can be held .

There are many meetings nowadays , The functional requirements go far beyond radio 、 Sound reinforcement is so simple . such as , It is probably the most complicated meeting place in the world —— The United Nations , There are often representatives of hundreds of countries at meetings , There are thousands of people . Conference system equipment requires clear transmission of sound , It also involves speech control 、 simultaneous interpretation 、 Voting and other complex functions .

2019 year 11 month , The European headquarters of the United Nations, the Palais des Nations （ Located in Geneva, Switzerland ） The first 19 A unveiling ceremony was held in conference room No . This conference hall was renovated with the generous donation of Qatar, an oil country , It is currently the meeting place with the highest technical specifications of the United Nations .

The first 19 There are... In conference room No 800 A seat , The smooth communication way for participants of different skin colors sitting here , It is laid under the floor for 44 Kilometers of cable and digital conference system equipment from Taipower on the desktop .“ The first 19 Conference room is an ambitious and challenging project , It will really become the wind vane of the future conference system development .” De, sales director of Taidian's Swiss agent · Keyser （DeKeyser） Express .

As early as 2011 year , The United Nations headquarters costs 18 Billion dollars to renovate the conference room , One of the key points of transformation , It's outdated conference facilities . After several rounds of competition , Taidian wins , Become an exclusive supplier . exceed 1 Ten thousand sets are printed with “TAIDEN” Trademark conference equipment and background management system ,“ The contracted ” The whole conference room of the United Nations headquarters .

exceed 1 Ten thousand sets are printed with “TAIDEN” Trademark conference equipment and background management system

“ The contracted ” United Nations headquarters No 19 Conference room

Brands that have lost in this competition , Including taking root in the United Nations 50 German brand Beira for more than years 、 There was already 67 Belgian brand taylorvik with a history of years , And Bosch group, one of the largest industrial enterprises in Germany .

United Nations headquarters , Represents the highest standard of conference system requirements , So this tender is not “ He who has a lower price has to ”. Taipower won the bid at a medium to high price , It means that its products are recognized .

In an interview with 《 Shenzhen special zone daily 》 In an interview , Mark, an expert from the UN conference management department, said ：“ Most of the functions of the new conference system need to be customized , We have seen the R & D capability of Shenzhen Taidian 、 Technology and rapid response capability . Whether it's a holiday or not , As long as we ask , Can get answers and mature solutions in the shortest time , This is an important reason to choose Chinese brands .”

for instance . The United Nations makes a request to all bidders , A complete set of digital equipment management scheme needs to be customized and developed . This is due to the large number of UN meetings , The management of the whole conference operating system is very critical , For example, the conference management operator is responsible for the microphone 、 The camera 、 Projector 、 Voting electronic card 、 simultaneous interpretation 、 Numerous devices with multiple links such as remote video conferencing . After receiving this request, Taipower , In less than a month, I designed a very humanized conference asset management system , Each meeting equipment in each link has its own ID, Convenient for system entry 、 Call and change settings . The conference management operator only needs to sit in the central control room , Operate the mouse with your fingers , You can control all the meeting equipment in dozens of meeting rooms , It can be called strategizing .

before , There are paper or wooden nameplates on the conference tables of the United Nations , Used to display identity information such as participants' names . The United Nations has a team of up to 90 More than 20% of the staff are specialized in making and managing famous brands . After using the multimedia conference terminal of Taidian , The number of people engaged in this work has dropped to 5 name . Because the Taipower system integrates one electronic brand for each seat , The participants took their seats according to their numbers 、 Use IC After the card is signed in , Identity information 、 Meeting schedule 、 Electronic voting 、 The translation language and other information will be synchronized in real time , The electronic nameplate will automatically display the information categories preset in the system , Like the country 、 Institutions 、 Name, etc , It greatly improves the efficiency of conference management .

“ We always research and develop with the needs of customers , The functions of many early generation products are customized design , Then it will be converted to standardized production .” Huang Weilu, deputy director of the Taipower Market Center who participated in the UN headquarters project, said .

02
Wisdom Conference on the cloud

Communicate with customers in recent years , Huang Weilu often meets someone who makes her “ jam ” The needs of ,“ Can the Taipower be synchronized with the meeting , Convert speech into words ？”“ Turn the conference speech into large screen subtitles , It's like watching bilingual movies ？”

In terms of Technology , Voice to text , It's not hard to . For Taipower , The difficulty lies in multiple sound sources 、 Real time transcribing in multilingual meetings . and , Most of the customers of Taipower are government agencies and large enterprises , The accuracy of speech recognition is very high , There's no room for difference .

Around real-time meeting minutes and captioning , Taipower has been doing research and development in recent years , The hardware support capability has reached , The problem of transcribing accuracy has not been solved .

A book I read late at night ——《 Intelligent business 》（ The author is Zeng Ming, chairman of the academic committee of Alibaba group ）, Inspired zhouqingdong . He remembered a few words in the book ：

The difference between old and new businesses , It's about accuracy . accurate , Is accurate and accurate , Corresponding to network collaboration and data intelligence respectively . In the future, those enterprises that cannot provide accurate services for users , It will be eliminated soon .

The development of human civilization , It doesn't depend on the evolution of the human brain , But through the continuous innovation and breakthrough of socialized cooperation , Bring about a productivity explosion .

Zhouqingdong quoted a sentence from this book , Describe the feeling after reading ——“ Like a chariot crushing the dusty business common sense in my heart ”. He realized , Taipower can rely on “ Social cooperation ” External forces of , To realize the intellectualization of products , Provide users with accurate services .

Soon , Taipower and Alibaba cloud 、 The speech lab of Dharma hall jointly announced , Work together to create a groundbreaking “ Cloud wisdom Conference ”.

“ Ali is the earliest voice layout AI（ Artificial intelligence ） Technology companies , The speech Laboratory of Dharma hall is fully deployed in the field of intelligent speech , Not only the recognition speed is fast 、 High accuracy , You can also listen and speak , Support dialects and foreign languages , Can read human emotions .” Xudong, vice president of Alibaba cloud general business group, said .

Zhouqingdong described this cooperation as a super strong connection between hard technology and soft power . One is the hardware capability accumulated by Taipower , such as “ Multichannel speech separation ”; At the other end is Alibaba cloud 、 On the cloud of Dharma Hall AI Leading edge of software , such as “ Intelligent speech recognition technology ”（ASR）.

this “ A hard soft ” Produced by combination “ Hardware and software integration 、 End cloud integration ” What is the difference between the cloud based intelligent conference system ？

Imagine you are attending a conference , First, 5 The guests spoke English 、 Russian 、 Spanish and Mandarin 、 Give a speech in Cantonese , Then the guests discuss a certain topic .

here , In addition to listening to simultaneous interpretation with a headset, you can sit at the meeting , It can also be used on large and small screens or even on personal computers 、 See the real-time subtitles of accurate translation on the mobile phone . The meeting has just ended , Your email not only received the written record of the whole meeting , The speeches and discussions of each guest were also made through the “ Physical separation of roles ” Technology was picked out , Identify documents transcribed into paragraphs corresponding to their respective identities .

and , The audio and video files and text transcribing of this conference , All are based on Alibaba cloud's comprehensive cloud services 、“ Digitization ” Deployed in the cloud , It can be safely stored and called at any time .

Yanzhijie, head of the intelligent speech Laboratory of Dharma academy, said , Relying on the huge advantages of the hardware on the Taipower terminal and Alibaba cloud 、 On the cloud of Dharma Hall AI Software leadership , The cooperation between the two sides can further realize the intellectualization and digitalization of the meeting , Open up the future “ End cloud Integration 、 End cloud integration ” New conference mode .

03
The choice of the founder brothers

As Kazuo Inamori said ：“ Ramen shops are also good , Even the peddler , If you are satisfied with the success under the existing pattern , Then the scale of the enterprise will stop here .”

without doubt , In the field of conference systems , In some respects, Taiwan electric power has taken the lead —— The first enterprise in China to independently develop conference system chips , It owns all core technologies and independent intellectual property rights of the conference system , In wireless conference system 、 Simultaneous interpretation system 、 The large voting system and other fields are at the international leading level .

But for Taipower , If we follow the past way and the inertia pattern , Carry out product development through its own research and development “ Supply-side reform ”, Maybe it will only be a company selling conference hardware equipment in the future . The hardware has an iteration cycle , The United Nations has not replaced conference equipment for more than a decade .

Through cooperation with Alibaba cloud , Taipower's conference equipment and AI、 Cloud computing generates connections , It can change from hardware sales to providing precise services , From the scale 、 Standardized production turns to individualization 、 Intelligent digital economic transformation , Upgrade to industrial Internet .

As Zhang Jianfeng, President of Alibaba cloud intelligence, said ：“ Industrial digitalization means that technology should be integrated with industry , But it cannot be a low level of integration . Low level integration only realizes informatization and automation , We want to be digital 、 Intelligent integration .”

“ Cloud wisdom Conference ” Demonstration significance of , Lies in the deep integration of real economy and digital economy , Using digital 、 Cloud computing and other software capabilities improve the quality of hardware products , So as to make better products , Provide better service , Create greater value .

Looking back at the beginning of this section about “ choice ” Two questions of , How did the founder brothers of Taipower answer .

Zhouqingdong said ：“ The choice of Taipower , Driven by hunger and crisis , With ‘ Re develop 、 Reinvestment ’ To innovate products , Brand promotion and market network development from a global perspective , formation ‘ Two legs ’ The virtuous circle of walking .”

Brother zhouqingxu, who has been in charge of technology research and development , Answer the rhetorical question with the choice that Taipower once faced ：

It is to expand the market first and then become stronger , Or focus on the core technology first , After becoming stronger, it will naturally become bigger ？

Is to achieve the best in this major first , Or do business expansion first ？

Is to put the current profit first , Or long-term development first ？

It is to enter the capital market first to cash in , Or first lay a solid foundation for brand growth ？

These directional questions , All of them are testing the path choice of an enterprise .

source ： China on the cloud

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