Hardware enterprise website ranking, 8 commonly used processes

We know SEO It's a technology , But for all inclusive enterprises , Websites in various industries have different characteristics , among , The hardware enterprise website focuses more on B2B field .

And when we face the hardware industry , As a SEO, What strategies should we adopt ？

According to the previous experience of commercial website construction , We hope to adopt the strategy of natural ranking , instead of SEO See the effect and pay again , So , We may need to pay attention ：

1、 Keyword analysis ( Also known as keyword location )

This is going on SEO The most important part of optimization , Keyword analysis includes ： Keyword attention analysis 、 Competitor analysis 、 Keyword and website relevance analysis 、 Key words layout 、 Keyword ranking prediction .

2、 Website structure analysis

If the structure of the website conforms to the crawler preferences of search engines, it is beneficial to SEO Optimize . Website architecture analysis includes ： Eliminate the bad design of website architecture 、 Implement tree structure 、 Website navigation and link optimization .

3、 Website directory and page optimization

SEO It's not just to make the home page of the website rank well in search engines , More important is to let every page of the website bring traffic .

4、 Content publishing and link layout

Search engines like regular content updates , So the reasonable arrangement of website content release schedule is SEO One of the important techniques of optimization . Link layout is to connect the whole website organically , Let the search engine understand the importance of each page and keywords , The implementation of the reference is the first point of keyword layout . This is also the time to launch the friendship link campaign .

5、 Dialogue with search engines and submit sites not yet included to the landing portals of major search engines

In search engines SEO The effect of ,SEO Baidu ranking , adopt site: The domain names of webmasters , Know the site included and updated . adopt domain: The domain name of stationmaster people or link: The domain names of webmasters , Know the site's backlinks . Better implementation and search engine dialogue , The proposal USES Google Webmaster Tools .

6、 Build a website map SiteMap

According to your website structure , Make a website map ,SEO Natural ranking , Let webmasters' websites be more friendly to search engines . Let the search engine pass SiteMap You can access all the pages and columns on the whole site .

It's better to have two sets siteMap, A set of convenient for customers to quickly find site information (html Format ), Another set is convenient for search engines to know the update frequency of the website 、 Update time 、 Page weight (xml Format ). Established by sitemap Want to accord with the actual situation of stationmaster people website .

7、 High quality links

Build high quality links , about seo In terms of optimization , Can improve the website PR And the update rate of the website , They are all very critical issues .

8、 Website traffic analysis

Website traffic analysis from SEO The results guide the next step SEO Strategy , At the same time, the user experience Optimization of the website has guiding significance . Traffic analysis tools , Analysis tools are recommended GoogleAnalytics Analysis tools and Baidu statistical analysis tools .

summary ： Enterprise website optimization for hardware industry , We still have a lot of details to discuss , And the above , For reference only ！

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