Survey shows that data analysis is crucial to product success

from Sisense A survey commissioned and conducted by Harris poll among product decision makers is called  “ Business intelligence pattern ” Of New research highlights , Companies that provide data and analysis to customers have a competitive advantage , And benefit from increased revenue and Loyalty .

Almost all decision makers (94%) Companies that believe that they can provide data and analysis to the right people at the right time are considered innovative .

Other key points ：

• 96% Percent of people think their customers are right about AI Driven insight , These insights can provide actionable, personalized intelligence in the context of their activities
• 97% Of people think their customers are interested in providing analysis in the context of the task the user is completing
• 97% Others point out that , Customers want analysis to be more personalized for specific end users
• 96% Of people think that customers need data tailored to their industry or consumer activities
• 95% Think their customers need interactive analysis
• 56% Of people think that customers will find normative analysis most useful  

92% Product decision makers   Express , Data and analysis are critical to the success of their business . More than four fifths (86%) Person representation , Providing data and analysis to their customers not only plays a key role in their satisfaction , It also plays a key role in building and retaining loyal customers .  

For issues directly related to profits ,96% Others point out that , Through personalized and customized analysis , The average selling price may increase ,  46% Others point out that , Because of the analysis , They can charge more for their products and services 10-19% They provide .

Looking forward to the future ,81% The product decision-maker said , If they can provide customers with personalized data and Analysis , It should be embedded in the communication software or platform 、 Custom applications or out of the box ways to deliver business or SaaS Applications .