Annual comprehensive analysis of China's online video market in 2022

From the perspective of the overall industry user scale ,2021 In, the growth rate of active users in the field of online video slowed down , stay 2021 There was a significant decline at the end of the year ,2022 Spring Festival holiday at the beginning of the year 、 The Winter Olympics and other influences began to pick up . In the long term , The growth rate of active people in the field of online video is lower than that of the whole network , The overall user growth in the video sector has slowed , In the future, the integration and innovation of segmented media form and content form 、 Iteration and landing of content dissemination technology 、 The innovation and efficiency upgrading of commercial liquidity means will become the follow-up driving force of market development .

▼

total 27 page PPT

Reading time ：15 minute

Notice of declaration ：

The third-party data and other information cited by Analysys in this article are from public sources , Analysys analysis assumes no responsibility for this . In any case , This article is for reference only , Not as any basis . The copyright of this article belongs to the publisher , Without authorization from Analysys , It is strictly prohibited to reprint 、 Reference or in any way use Analysys to analyze any content published . Any media authorized 、 When using the website or individual, the original text should be quoted and the source should be indicated , And the analysis point of view is based on the official content of Yiguan analysis , No form of deletion shall be made 、 Add 、 Splicing 、 deductive 、 Distortion, etc . Disputes over improper use , Yi Guan analysis does not assume any responsibility for this , And reserve the right to investigate the responsibility of the relevant subject .