How to quickly support the team leader to attract new fission users in the business marketing mode of group rebate?

Group rebate is a good business model for marketing activities , When the number of team members meets the requirements of the platform , Consumers can buy goods at a more affordable price , For consumers, they have more bargaining space , The group rebate model is being innovated 、 Drainage is the sharp tool of the platform , Platforms are often willing to split more users by making Lilai .

 

But because of some outlaws , Use this mode to drill holes , Make a fortune , image Be polite 、 Tanggula preferred （ Please note that the new name is Jiaotai life ）、 All powerful states 、 Green basket 、 China's silver capital has collapsed or is unable to withdraw cash , Taurus buy buy 、 Fashion play and shopping 、 Happy shopping, etc , In the market, the group rebate plates have appeared one after another , Shopping for fun 、 Yuepin Yueyou 、 See Kangcheng 、 Endorsements 、 Fun pocket 、 Red bean horn 、 Red 100、 Haoke life 、 Yigu Mingtang 、 Purple elves 、 Good quality dumplings 、 There are so many 、 Happy shopping 、 Star power spell …… etc.

It's like being polite 、 Tanggula's preference for this kind of group rebate type mall is actually called the rebate bonus fund tray , In fact, in essence, it is the lengthening of the time period for the group to return , The money from the newcomers in the back subsidizes the profits in the front , The number of people in the group set according to each commodity , Among them, the winner gets the goods of the group , The commodities in the same zone have been sold in total 6 Time , You can choose one of 5 The original price of the pieces is on consignment 【 Second lift 】, Choose one 1 This item is delivered for your own use , Real time cash withdrawal for refund of lost money . The money is transferred to the main account of the platform , The operator controls the board , Form a pool of money , One out of five , New people return to old people , You can make money by participating in the group , In the end, all the money involved can be returned at one time , Do not control or effectively eliminate foam , The foam is getting bigger and bigger , Sooner or later it will collapse .

 

Whether it is the group rebate model or the platform to build other new consumer centered marketing models, the premise is to first establish trust with consumers , Making money is the realization of cognition , Losing money is a cognitive flaw , Platforms that violate business rules will not last long , Only operate on a reasonably compliant model , Mutual benefit and win-win results , Can we develop in the long run .

The marketing essence of the group rebate model is customer marketing , What it embodies is to create customer value by means of price , Ensure the safety of all users' funds 、 No worries about trading .

Let's share with Mr. Duan of Weisan cloud , The whole people buy , The model is both innovative and communicative , Business model compliance , What its marketing mode plays out is the rapid fission of users , Effectively solve the customer acquisition efficiency of the platform 、 Reduce the customer acquisition cost of the platform .

 

There is no foam in the group rebate mode —— Profit calculation description of fund in and out platform

Product cost 3 Within fold —— With 100 Yuantuan ,10 people 3 People calculate by example

Platform receipts ：

Win the prize 3 people , Total income 300 element

Platform billing ：

① Win the prize 3 Take the product personally （ Or exchange shopping money for products ） cost 3 fold ,30 element *3=90 element

② Not winning 7 personal , Each person will return the lump sum and cash 3 element , A total reward 21 element

③ The shopping fund is released by each person 5% Namely 5 element （ Suppose you have won the prize before and have a balance of shopping Fund ）, Yes 10 The human competition group can be released no matter whether it wins the prize or not 5%, The cash withdrawal and cashing amount should be released to the user 50 element

④ Directly push friends to join the group and release the invitee's shopping Fund 3% Namely 3 element ,（ Suppose that all ten members of the group are invited by recommenders ） Unlock and release in total 30 element

⑤ Every time we draw a lottery, we win 2% As a weighted bonus of monthly bonus points （ Dividends shall be distributed according to the ratio of the winning amount ）, The monthly bonus pool of this lottery is allocated 6 element

⑥ Every time we draw a lottery, we take out 2% As today's daily bonus pool , That is, the dividend pool allocation ratio on the lottery day 6 element

⑦ The distribution promotion reward is set as secondary distribution （ Direct push 2%, Interpenetration 1%）、 Team differential reward (V1 take 1%,V2 take 2%）, Regional agent differential reward （ At the district level 1%, Municipal level 2%）, Distribution allocation ratio 7%, namely 7 element , hypothesis 10 Everyone has a superior , Total allocation ratio distribution reward 70 element

total ： The total amount of disbursement ：273 element

Platform net profit = Enter in the account - Out of account =300 element -273 element =27 element , The platform makes money every time it draws a lottery 27 element .

The nationwide shopping business model solves the problem of making users willing to win the prize , Also willing to share invitations to friends , Winning users can get the goods at a discount , And give a shopping fund of the same value （ It can be understood as the user's savings stored on the platform ） Through active participation on the platform , Invite friends to join the group , Look at the advertising task to unlock it step by step and release it into change for use or reflection ,（ That is, as long as the user has a shopping fund in his hand, he can unlock and release whether he wins or not in the next delegation ）, In order to stimulate the winning users , The platform can make more profits in the revenue , Draw a certain amount from each winning order as a bonus for winning users , According to the bonus right obtained by the winning user, the bonus will be rewarded , You can also give mall points , In addition to exchanging points for products in our points Mall , You can also play some recreational activities , Such as scratch card , Large turntable , Smash golden eggs to win prizes , It can also be used to watch the advertising tasks connected with the platform （ Source of income: subsidies from advertisers ）, Release points into change , So as to eliminate the points in the hands of users , This can also increase the stickiness between the platform and users .

It's always been so popular for the group to return , There must be a reason for its existence , The group rebate mode is like an auxiliary tool , See how you use , In fact, you can understand the group rebate as a new auxiliary marketing tool for Tuoke , The main effect brought to the platform is to split users faster , It's fun , It's fresh , However, the platform must set up a good business model according to its own products and user groups , Operate within a safe range , In particular, set the product profit allocation ratio , Ensure that the platform will not lose money .

The essence of any model platform should still be product and sales oriented ： Don't accept money without delivering , Raise funds , Don't sell fake and inferior products .

 

How to combine online and offline ？

Once a week , Monthly sales promotion is aimed at providing physical stores with online and offline marketing promotion services , Entity businesses can launch marketing activities online and lead them offline , It can also be sold online . Weekly promotion offers second kill and snap up 、 Group purchase 、 bargaining 、 Super coupon 、 Forwarding makes money 、 Team draw , Points exchange and other modules

The promoter system allows every member to enjoy business discounts , Also can become the promoter to forward the merchant activity to obtain the income , Through the multiplication and development of members, it can spread effectively .

community 、 live broadcast 、 The circle of friends can still carry out promotional activities , At the same time, store delivery is used to meet consumers' commodity delivery experience , You can also open the way of offline pickup , Guide consumers to pick up goods at the nearest store , Turn online traffic into offline store passenger flow , Cooperate with store promotion activities , Drive consumers to conduct secondary fission , Maximize value , Members can also be invited online to participate in offline welfare activities , Push new products for trial assembly 、 Tasting salon, etc , Create rich marketing scenarios offline , Improve store sales .

 

This article is original , Reprint please indicate that it is from ： Business model planning old section . Editor ：D-X-M_9221

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