Video playback has repeatedly broken 1000w+, how to use the second dimension to create a popular model in Kwai

Bring the two-dimensional food into reality , You can master the traffic password ？
A food creator who has broken through the dimension @ Tao Tao makes use of the influence of animation , Bring the food in animation from the second dimension to the third dimension , Only with 107w+ The number of fans , To create multiple 1000w+ Top videos of the playback volume .
In the field of food , Cooking videos abound , There are more than a few novelty and complexity , Why simple food making process , She will attract more traffic by adding animation elements ？

1、 Unified style positioning , The details are adjusted to drive the heat up

According to the latest flying melon data ,5 month 22 Japan , She restored the video of frying pumpkin seeds in Cherry balls , The playback volume has accumulated 1108w+, The second day after the release of the video, the powdering reached a recent high .

△ Fruit collection · Flying melon fast count - Fan trend
5 month 28 Japan , Making a video of frozen milk tea in assassin 567 middle school , The playback volume has broken through the ten million mark again .

△ Fruit collection · Flying melon fast count - near 10 Works show
from 2020 Since he settled in Kwai in , She takes the food in animation or film and television works as her creative inspiration , These colorful two-dimensional delicacies are restored with a high degree of reproduction .
From the video at the beginning of the account , It didn't bring much heat . But after an adjustment to the video layout （ Expand the proportion of animation pages , From a small space in the upper left corner to the half division with real food ） The popularity of video has been significantly improved .

▲ picture source [email protected] Taotao video screenshot
The content of the video is still a process of food reproduction for tens of seconds , Use the food in animation as the keynote , Plus the production process of synchronous adjustment 、 Clean and neat cooking action 、 High saturation color filter , This kind of cure means that delicious food not only warms the heart but also warms the stomach , At the same time, it attracts everyone's eyes and taste buds .

▲ picture source [email protected] Taotao video screenshot
Time goes back to 2021 year 5 month 5 Japan ,@ Taotao released a message “ Summer is coming , Make ice cream with Xiao Xin ” In the video , The video is shown in 4800w+ The amount of play ,190w+ The number of likes started the road of increasing popularity . In the past three months, the number of videos played has exceeded 1000w+ Threshold .

△ Fruit collection · Flying melon fast count - Video data
Observe @ Taotao's video collection , There are two main directions , One is the food series in the film and television series , The other is the food series in animation .
Compare the data of the two video collections , Breakthrough in playback volume 1000w+ Most of the videos are animation food , There are more pop videos . Therefore, she mainly focuses on the food mentioned in her film and television works in the early stage , To the late increased the proportion of animation food , Turn the focus of creation to two-dimensional food .

▲ picture source [email protected] Taotao video screenshot
Rely on the two-dimensional animation to break the dimensional wall @ Tao Tao , The details of the account have been adjusted , Each high-volume video will bring a certain upsurge , Although the heat fluctuates greatly , But there is still support from the audience .

2、 Kwai promotes the quadratic layout , Meet the emotional needs of young users

For Kwai Fu , Encourage more creative integration with different fields . And subdivide the second dimension , It has expanded its role in various vertical circuits , Bring creators from more fields to join , Create a variety of forms 、 Rich works .

△ Fruit collection · Flying melon fast count - Hot Tags
@ Taotao takes advantage of this hot spot , Give simple food making videos emotional color , And materialize the quadratic element , Let the food in animation come into real life .
According to the fan groups the account currently attracts , There are 30% of them 6-17 Year old users and 40% of them 18-24 Year old users , The users of this section are 95 after 、00 after 、10 The younger generation after , It is also the main fan in the field of quadratic elements , It has feelings .

△ Fruit collection · Flying melon fast count - Fans portrait
Young users of Kwai tend to prefer faster tempo style for secondary meta content , therefore @ Taotao's video duration is mostly controlled in 1 Within minutes, , It takes a short time to create a simple and clean food making process , It is also in line with the current characteristics of young users who use fragmented time to watch videos .

△ Fruit collection · Flying melon fast count - Video analysis
From the hot words in the video , Take animation and secondary meta characters as the discussion points to arouse the emotional resonance of the audience , Build emotional ties with young people through feelings , Let us see not only the strong appetite , And the beauty of childhood in my deep memory .

△ Fruit collection · Flying melon fast count - Video analysis

3、 Improve the quality , Explore innovative development

from @ Tao Tao's account was settled in Kwai at the very beginning , It is precisely positioned to restore the food production of animation or film and television dramas , The video content is stable and has a long history of development , The video heat fluctuates greatly , The audience is basically fixed .

△ Fruit collection · Flying melon fast count - Video analysis
For these young users who are active on Kwai , They have huge consumption potential , It also brings new opportunities for creators . So Kwai and the creators are also thinking about what kind of quadratic dimension they like , Further plough into the field of the second dimension . Regarding this , How to keep creative energy , Make a breakthrough , Flying melon will be presented here 3 Some suggestions .

• summary
  1. Scene restoration , Improve content quality . You can also reprint the scenes in the animation , Restore more details , Give the video more vivid and realistic scenes full of life , Closer to life . At the same time, mining the depth of content , Create more attractions , Drive discussion among fans .
  2. Never forget your feelings , Keep up with the hot spots of the times . The account should cater to the hobbies of fans of different ages , Add animated food from the eighties and nineties , It's not just the cartoon food in the memory of young people , It can also be traced back to an earlier time , Let the memory of animation food more “ Grounding gas ”. At the same time, combine with the current trend , Real time launch of popular animation and food .
  3. Win-win cooperation , Make innovative breakthroughs . Kwai is working on the second dimension , Further layout related content and track , Food and bivariate are the favorite contents of young people , The creator should also make innovation and breakthrough while aggregating them , It can show the secondary food in various forms , Increase diversified output .