The diversion between video number and official account is convenient and considerable

There are often users' private messages laughing, why there are so many life insights , This is related to her experience .

Xiaoxiao lived in a poor countryside since childhood , There are many brothers and sisters in the family . She from 17 I started selling at the age of , Determined to change the fate of the family , Stumble all the way , Once operated several local physical stores , Later, affected by the impact of e-commerce and the epidemic , As a result, the business in the store plummeted , At the same time, it also bears a lot of debt , The hard-earned house has to be sold to pay off the debt .

At the time , Confused and frustrated Xiaoxiao shut himself at home for a month , Write your life experience full of ups and downs into quotations , And make an inspirational short video to stimulate the dilemma 、 Confused self .

2020 year 11 month 18 Japan , Xiaoxiaowu posted a video with the theme of “ Three bowls of water you must drink on the way of life ” In the video , On the third day after the release 4.3 Wan Zan Zan , At present, the number of likes of this video has exceeded 10 ten thousand +.

Originally, I just wanted to encourage myself to smile, but I didn't expect the video to get so many people's praise 、 forward , The recognition of users also strengthened her determination to continue to cultivate video numbers , At the same time, Xiaoxiao also saw the great potential of video numbers .

In Xiaoxiao's opinion , The production threshold of oral emotional content in the field of short video is low , Just feel your life 、 Make a video of your life experience and publish it , He is friendly to novice Xiaobai . And for her who has experienced too many ups and downs in her life , Doing emotional content also has advantages .

With the deep integration of video numbers and official account , Many video account creators will mine potential users by creating official account , Expand private domain traffic pool , Xiaoxiao is no exception .

2 A month ago, Xiaoxiao began to operate the official account Xiaoxiao emotional theater , And use the video number to guide the official account , For example, associate official account on the homepage of the video number 、 Use official account to broadcast live .

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at present , The average daily rise of official account 1.5 ten thousand +, Cumulative attraction 158 Million users pay attention to .

“ The diversion between video number and official account is very convenient and considerable , Many users will directly pay attention to the official account when watching the video number .” According to Xiaoxiao , Most users of Xiaoxiao emotional theater come from video numbers .

In the text of official account , Xiaoxiao will attach the video number , And write the corresponding emotional copy , Contact information will also be attached at the end of the text . at present , Through the video Number 、 official account , Xiaoxiao accumulated 3 10000 private domain traffic , establish 6 A wechat account .

Operation only 2 Months of official account has also realized cash , For example, you can see Tongrentang 、 Tencent wangka and other twitter advertisements .