Tencent Youtu, together with Tencent security Tianyu and wechat, jointly launched an infringement protection scheme

In recent years , game 、 The high-quality development of animation industry has become an important direction for the development of new cultural industry in China . According to China Internet Network Information Center 《2020 Game R & D Power Survey 》 Data show that , The number of mobile online game users in China has reached 5.36 Billion . stay 《2021 Panoramic Map of China's animation industry in 》 The report also points out that , The output value of China's animation industry has broken through last year 2000 One hundred million yuan , The market has great potential .

Behind the prosperity and rapid development of the cultural industry , Disputes over copyright infringement have also increased significantly , Hinder the healthy development of the cultural industry . stay 6 month 1 Implemented on 《 Copyright law of the people's Republic of China 》 In the revision of , It clearly puts forward the means and measures to increase and improve the administrative supervision of copyright , Maintain the trading order of the copyright market 、 Improve the governance effectiveness in the field of copyright .

01

Interception of infringement , Protect the rights and interests of original authors

On the one hand, to ensure more games 、 The legal rights and interests of the original animation author , Speed up the service efficiency of the intellectual property industry , Uphold “ Technology goodness ” Vision ; On the other hand, wechat also regards the protection of third-party intellectual property as its own responsibility , We will continue to promote intellectual property protection . therefore Tencent Youtu and Tencent security Tianyu 、 The wechat team jointly launched an infringement protection scheme . The scheme has been applied to wechat games IP Infringement protection system , Screen tens of thousands of games on the wechat small game platform 、 Prevention of infringement .

In the infringement protection scheme , Provided by Tencent Youtu laboratory IP Infringement protection system , Audit and intercept in wechat games 、 Online monitoring 、 Infringement disposal and other links play an important role , And will “ Pan face recognition ” Game technology coverage 、 A lot of animation IP Category , Use artificial intelligence to screen possible infringements in the game screen , For example, the face with a small proportion in the picture 、 Style changes 、 Form change 、 Shadow occlusion and other situations that are easy to be ignored by manual audit .

02

Massive IP Store memory ,

Improve the efficiency of copyright screening

The traditional manual audit cannot remember all the images and materials , Especially the marginal characters in the game IP image 、 Material time , It is impossible to judge whether there is infringement only by relying on artificial memory . However, the eutu laboratory can record a large number of materials by enriching the material library IP, Realize correct identification , Reduce the probability of pirated products missing the screen .

For example, in a game , Game character skin plagiarizes animation image “ Doraemon A dream ”. Because the player needs to reach a certain level to unlock , Therefore, it is difficult to find infringement in the process of manual audit . Now? ,IP The infringement system can be connected to the game , utilize “ Pan face recognition ” technology , Even if the infringing content is hidden deeply, it can be found ; In another game , One NPC The image is also plagiarized “ Doraemon A dream ”, Through transformation and integration with the soldier image . But even if the plagiarized image is transformed ,IP The infringement system can also effectively identify .

With the outbreak and growth of wechat games , It brings huge workload to infringement screening . And carrying “ Pan face recognition ” Technology infringement protection scheme , For infringement events, it can reach 98% Recall rate and 85% The accuracy of . This will effectively shorten the review period 、 Reduce the retrieval workload of intellectual property practitioners , Greatly improve the accuracy and work efficiency of infringement identification , Reduce infringement , It is a technological innovation to the traditional manual screening of infringement events .

Games are still a sunrise cultural industry in the stage of rapid development , To achieve long-term development, we need to constantly improve and strengthen the protection of emerging intellectual property rights 、 Establish industry norms and sanctions for infringement . Youtu laboratory and Tencent security Tianyu 、 The infringement protection scheme launched by the wechat team , It will also be through AI Ability to accelerate copyright screening and interception of infringements , Help the game market to be orderly 、 Grow healthily . For wechat games , It also helps to build an innovative and perfect intellectual property protection mechanism , Create and develop a healthy 、 Order and legal small game Ecology .

As Tencent's top Artificial Intelligence Laboratory , Utu lab is in “ Pan face recognition ” Technically, it has been ploughing deeply for more than 8 year , Support for identification IP Image exceeds 5000 individual , And in iCartoonFace Win the championship in the challenge . For a long time, Tencent Youtu has adhered to basic research and industrial implementation , Through Tencent cloud AI Open technology , At present, it has exceeded 30 Industries provide AI Technical solutions , take AI Technology solutions are applied in more scenarios , Help more industries realize “ Authors efficiency ”. In recent days, , Tencent Youtu laboratory participated in 《 The technology and application of human visual understanding for complex scenes 》 project , Won the special prize of Shanghai Science and technology progress award .