Why is the digital transformation of small and medium-sized enterprises so difficult?

at present , Small, medium and micro enterprises account for... Of the total number of enterprises in China 99% above , Contributed more than 70% of the technological innovation achievements , It is the main force in the transformation and upgrading of China's industrial structure . How to effectively guide a large number of small and medium-sized enterprises to seize opportunities , Digital transformation , It is an important issue that we need to think deeply and study in the next step .

Difficulties faced by small and medium-sized enterprises in digital transformation

1. Resource input is relatively limited

Digital transformation is a systematic project for enterprises , The enterprise needs to comprehensively implement upgrading and transformation from top to bottom , During this period, enterprises need to carry out information planning , And deploy information systems for all departments . meanwhile , Enterprises also need to recruit or train digital technology talents , Complement enterprise IT The structure of the Department , Hire digital transformation experts .

2. The personnel structure is relatively loose

Digital transformation covers the whole enterprise , Employees of all departments should also participate in it , Change your mind , Understand digital concepts , Build a data centric drive . But many small and medium-sized enterprises are seeking development , Focus on results rather than process , Formed a loose structure , The top management of the enterprise does not have enough tools and means to understand the situation of the enterprise , Moreover, it is impossible to build a strong team to manage employees , There is no perfect reward and punishment system , Can't push employees to complete digital transformation together .

3. Want to be in place in one step

Although digital transformation has become the consensus of enterprises in various fields , But in terms of time , Digital transformation is a new word , Relevant theoretical knowledge 、 Case experience 、 The application of technology needs to be further improved . Small and medium-sized enterprises choose digital transformation , We should move forward in the long-term exploration , Start with strategic planning , Start with specific business , Form a continuous optimization loop through digital tools , Sustainable and sound development , Rather than digital transformation in the short term , Not only is it easy to fail, but there is no benefit .

4. Don't know how to realize data value

Small and medium-sized enterprises are prone to have a wrong understanding of digital transformation , I feel that only by completely completing the digital transformation , To realize data value , Contribute to the profits of the enterprise , So there is no digital transformation plan . It's not , Through digital transformation , Small and medium-sized enterprises can cut in from the business with data as the core , Improve business efficiency , Data visualization can also be used for analysis , Assist managers in making decisions , Monitor and alarm abnormal information , Ensure the healthy development of small and medium-sized enterprises .

5. Blind reference to digital transformation cases

Small and medium-sized enterprises in the market competition , We must carefully learn from the successful experience of digital transformation of enterprises with different conditions , List your strengths and weaknesses , Find differentiated competitiveness , Avoid appearing in the process of digital transformation , Face the competitive pressure of other large enterprises . meanwhile , Senior managers of small and medium-sized enterprises should have sufficient learning ability and motivation , Understand digital transformation theory 、 The application of relevant technologies, business information systems and other digital tools , From the perspective of the enterprise itself , Identify differentiation , Break through the competitive pressure of the market from the edge .

The digital transformation of small and medium-sized enterprises in the future

Digital economy is the pillar of the national economy , It is the guarantee for the future high-speed economic growth . The digital transformation is made by the central enterprises 、 Projects that the top leaders of state-owned enterprises personally grasp , Leading groups at home and abroad 、 Unicorn companies have also joined in . Small and medium-sized enterprises want to gain advantages in the future , We need the blessing of digital transformation .

without doubt , Digital transformation means that small and medium-sized enterprises occupy more markets , User centered management , The only way to be bigger and stronger . But in the process , Small and medium-sized enterprises and encounter more obstacles , Will be affected by resources 、 Human resources 、 Culture 、 Operation and management 、 Business and other pressures .

therefore , Digital transformation of small and medium-sized enterprises , Top management must have a good understanding of digital transformation , Familiar with informatization 、 Digital related technologies , Understand when business information systems are needed , Know how to build a digital transformation team 、 Organize and manage digital construction . That's the only way , Small and medium-sized enterprises can achieve greater success in the future market , Healthy and sustainable development .