Google executives: 40% of "generation Z" are more willing to use tiktok to cannibalize Google's core products

【TechWeb】7 month 14 Daily news , According to foreign media reports , Google executives publicly admit , Except social media 、 Short video , Core businesses such as Google search and maps have also been affected by TikTok The impact of .

For the United States 18 to 24 An internal survey of year-old users , Google internal data shows , near 40% Of “Z generation ”（ finger 1990 Mid-s to 2000 People born after ） Prefer when searching on the Internet TikTok and Instagram, Instead of Google search 、 Map service . This means that Google's long-term dominance of Internet advertising revenue may be shaking .

Prabhaka, senior vice president of Google ・ Lagavon (Prabhakar Raghavan) stay 《 Wealth 》 This age difference was mentioned at a conference hosted by ：“ We realize again and again , New Internet users do not have the expectations and mindset we are used to , Their needs are completely different .TikTok It has changed the way the younger generation uses Internet search , Google is catching up .”

Rajawan also explained , Young people are usually right “ Visually, the form is richer ” Interested in search and discovery , He said that new expectations must be created , And this requires new technical support . for example , Google maps is now integrated AR Technology to help users locate their environment ; in addition , The demand of young people for visual content will change Google search today , Google is focusing on combining images and text , In the future, users can pick up their mobile phones or wear them AR glasses , Start searching based on what they see .

It is reported that , Google also confirmed last year , There are some transactions going on , To index in search Instagram and TikTok In the video .