How much does the page length affect the ranking?

do SEO We should pay attention to every detail , A small problem can have a butterfly effect , For websites SEO Come on , It's not impossible , some seoer puzzled , What is wrong with the website , Resulting in a drop in ranking , Usually it's just a few small details that lead to serious consequences , For example, different page lengths have different effects on different website rankings .

that , How much does the page length affect the ranking ？

According to the previous website construction course , We will elaborate through the following ：

We know that generally speaking, the main pages of a website are the home page and the content page , One is the high weight , One is the landing page as the main way to rank websites , Therefore, the impact of page length on ranking is significant ：

One . Advantages and disadvantages of home page length

1. advantage

We know that the contents of the home page are generally diversified , We will discuss it according to the common enterprise stations ：

① More display spaces

We know there are more display spaces on the home page , More information will be shown , For example, the advantages of some websites 、 Case study 、 Once the honor and so on , There are so many things to show , Users can come to the website to have a more thorough understanding of the website , It is said that “ Good wine needs no bush ” Now, if you let users click one more step, the conversion rate will have a certain impact , Therefore, fully displaying some advantages on the home page will improve the conversion rate of the website .

② Extend user stay

While the user is browsing the page , At the same time, it also meets the requirements of search engines for page indicators , Such as dwell time and jump rate , Of course, these two data complement each other , Some enterprises rank through the home page , Can directly improve the keyword ranking .

③ Improve page keyword relevance

Small and medium-sized enterprises use the home page to make rankings , But the home page ranking is only one page after all , The list of keywords is limited , So one of the advantages of page length is that more keywords can be embedded in the page , Let the home page have the possibility of more keyword ranking .

2. Inferiority

Of course, there are advantages and disadvantages , Otherwise, all sites will have long pages , The disadvantages of long pages are ：

① User experience

Although a long page can show as much content as possible , But an overly complex presentation , Some impatient users will also be lost , One 5 The screen doesn't show the full page , It will make users feel tired when browsing the page , Because the home page shows the marketing content , Therefore, it will give people a feeling of being forcibly marketed and produce a bad user experience .

② Affects crawling

Usually you don't study the page carefully and you won't find , Baidu spider likes simple page display , So there is an adjustment page that conforms to the spider crawling , What's more, the information on the home page requires many effect displays , And some of the effects are through js And other code writing that is not conducive to Baidu spider crawling , It will also affect spider crawling .

③ Affects page loading

Too long a page will also make the page take too long to load , It also affects the user experience , Just imagine , It takes tens of seconds to open a page , How high will users jump out , So you need to invest in the server , Do it at the same time cdn Acceleration, etc. to improve the loading speed of the page .

Two . Advantages and disadvantages of content page length

On the article page, we mainly discuss the length of the article content , Because other page columns generally do not need to be set too long ：

1. The quality of the article is high

If your article is a tutorial to solve a problem , Long content can be used to solve problems in as much detail as possible , Let users solve problems in a one-stop way , Such a long page is good for the credibility and conversion rate of the website .

2. The quality of the article is poor

If you are for SEO Intentionally lengthening the page , I'm afraid this is bad for the user experience , No one wants to see you nagging about useless content , So the length of the article page mainly depends on the quality of the article content .

summary ： We will discuss how much the page length affects the ranking , Above contents , For reference only .

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