Retail philosophy retail psychological warfare after reading -- 7-11 is a good product!

  7-11 This simple convenience store is more complicated than I expected , It's not easy .
   Sometimes I buy milk in the morning , Or buy a drink at noon , When I go shopping, I sometimes eat chezai noodles with fish balls .
   In fact, I seldom think about their business conditions , As long as they can stay there , I will patronize , Because he is the nearest large chain convenience store , And there are often different promotions .
   Until I saw an article on Weibo introducing the business mode of this company , I feel like I want to know how they support so many convenience stores ？ It looks really more expensive than supermarkets , There is no supermarket with complete goods , How can you survive ？
   So I bought two 7-11 Go read my book , They are retail philosophy and retail psychological warfare , Less than 3 The day is over .
   According to the introduction in the book 7-11 What can develop well depends on “ facilitate ” and “ The quality of ”
   When you need it , Go into the nearest convenience store and get what you need , A cold drink , A piece of chezai noodles will do , Don't care about spending so much money , And you can rest assured of the quality of the goods .
   I didn't think about the freshness of the boxed lunch sold in the convenience store and how much preservative it put , Until I read 711 It adopts a network of dense stores , It is to ensure that the food from the regional food factory can be delivered to the store shelves as soon as possible . And the research and development ability of food is very high , Keep it fresh and taste good .
   in addition ,7-11 Our innovation is particularly courageous , I understand that the founder's explanation is only responsible for the needs of customers , For the first time, it realizes the centralized distribution of goods in the same area , Opened the first bank in the retail industry （ Settlement bank ）. At that time, it seemed that there was a lot of resistance , But in the end, it all came true , And it works well , The efficiency of distribution has improved , Customers can easily get cash , And the positioning of the settlement bank has also made profits .
  7-11 Adhere to single product management , forecast - verification - reassessing , The clerk at the basic level will order the goods according to tomorrow's estimate , This has a huge impact on mobilizing enthusiasm .
   The founders called 7-11 Always embrace change , I think it's more like upgrading . For example, from basic retail , To 24 Hours, all year round , To sell rice balls and side dishes , Research and development of Kanto cooking, etc , Then to support living expenses , Certificate printing , Development PB product ,7-Gold product , And then to ATM Move into a convenience store , And then to the delivery service to adapt to the withdrawal of the aging society , These are convenient upgrades .
   At this time, we return to founding 7-11 The question of time , Facing the supermarket , Convenience store is a high-end existence , Things are not as complete as supermarkets , And the unit price is expensive , Are there any customers ？
   End with a sentence on the cover of the book , Don't think about customers , Instead, we should think from the standpoint of customers .