Deep thinking from senior member managers

For member management , Boyang has said too much , But whether it is an enterprise that has not done membership system , Or is it a brand managed by members , Are pursuing one “ Effective operation ” The problem of .

Deep thinking of member management

It is very common for retail brands to do membership management , Even some enterprises have been old players for many years , Some barbershops 、KTV、 Clothing stores will give you “ Membership price ” To attract users .

The traditional member management mode is to charge money 、 Increase the repurchase rate by means of member price and interest transfer , Improve user stickiness ; Some advanced players' understanding of membership management still stays in handling membership cards 、 Cumulative points 、 The stage of exchanging gifts . These enterprises seem to be doing member marketing , But in fact they didn't understand , Maybe even just following the crowd , There is no clear reason to do member management , I also neglected a very important thing , Is the maintenance of the membership relationship .

Through close contact with members , Bring better service and experience to members , Let members feel special and cordial , So as to enhance the trust and loyalty of members , Gradually cultivate loyal members of the brand , Is the key to member management .

Digital membership management

In this era when everyone is digital , Enterprises strive to break through the bottleneck of digital transformation , Establish Omni channel Member management system , To enhance brand advantages .

On the road of digitalization , It is impossible to fight alone , A complete set of integrated member management automation tools is essential . Through the member management tool , Offline activities , We only need to list the target customer groups of this activity on the platform , The platform will automatically filter out these members according to their labels , And push messages to designated members . Compared with manual customer service , Automation is obviously much more efficient , The communication effect is also remarkable .

Of course , The foundation of automation is digitalization , Massive member data needs to be recorded and analyzed , And integral record 、 Coupons and other marketing activities , It is also a great test for the brand . Member marketing system , You can do it easily , This has greatly improved the member marketing efficiency of the enterprise , Operating costs are also greatly reduced . More Than This , Effective member operations , The experience of shopping in the store has also been greatly improved , Bring higher service quality to users .

Automated methods for member marketing

Member marketing is not just a marketing scenario , More need member marketing platform and Member Center 、 Data center 、 WeChat official account 、 Enterprise WeChat 、 Wechat applets are connected with each other , And create a private traffic pool , Complete the communication between the brand and its members , Through the intelligent member marketing platform , Optimize member marketing strategies in real time , Realize refined member operation and management .

Accurate user portrait

Through massive user data collection , According to members' consumption habits 、 Consumption preference 、 Transaction behavior and activity data, etc , After in-depth analysis , Create accurate user portraits for every member .

Personalized communication

Through in-depth member analysis , Get the valid information of the members , Communicate with members based on this information , Different marketing contents can be set for members with different consumption habits , Set up different interactive logic for members with different preferences , Customize the interactive process , Let every member feel their own uniqueness and personalization .